About Blue Ocean Strategy
Blue Ocean Strategy is a Business Services company based in Covington (United States) founded in 1984 by W. Chan Kim and Renee Mauborgne, and was acquired by Intuit in June 2002. Blue ocean strategy training and tools are provided to organizations. It operates on a Professional Services and Subscription Services model. Its website blueoceanstrategy.com draws about 152 thousand monthly visits. Blue Ocean Strategy offers products and services including Blue Ocean Strategy Practitioner Program, Blue Ocean Sprint with AI Navigator, and Blue Ocean Teaching Materials. Its focus areas include Consulting, Business Strategy and Strategic Innovation. Its legal entity is Chan Kim & Renee Mauborgne.
Company details
A strategic framework is offered by Blue Ocean Strategy to help organizations create new market spaces and make competition irrelevant. Focus is placed on moving from red oceans of intense competition to blue oceans of innovation. Solutions include training programs, online courses, and educational materials used globally. Sectors covered include business strategy and innovation, with an emphasis on nondisruptive creation for sustainable growth. Tools and methodologies are provided to reconstruct market boundaries and inspire confidence in organizational change.
- Headquarters Covington, United States
- Founders W. Chan Kim, Renee Mauborgne
- Stage Acquired
- SectorsBusiness Services
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Website blueoceanstrategy.com
- Social LinkedIn X Facebook Instagram
- Acquired by Intuit (Jun 2002)
- Legal Name Chan Kim & Renee Mauborgne
Products & Services of Blue Ocean Strategy
Blue Ocean Strategy offers a comprehensive portfolio of products and services, including Blue Ocean Strategy Practitioner Program, Blue Ocean Sprint with AI Navigator, and Blue Ocean Teaching Materials.
A program focused on creating new market spaces.
An online course leveraging AI for strategic growth.
Materials used globally for teaching strategic concepts.
Funding Insights of Blue Ocean Strategy
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Blue Ocean Strategy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2011 | Unspecified | – | – | ||
| Jun 2001 | Unspecified | – | – |
3 investors in total: 3 institutional.
Investors in Blue Ocean Strategy
Blue Ocean Strategy has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Intuit, TCC Capital and Summit Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
TCC Capital is engaged in private equity and infrastructure investments. | tcccap.com | Hong Kong, Hong Kong | ||
Summit Partners is recognized as a growth equity investment firm. | summitpartners.com | Boston, United States | ||
Financial and accounting software is developed for businesses and individuals. | 1983 | intuit.com | Mountain View, United States |
Investor details for Blue Ocean Strategy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Blue Ocean Strategy
6 people are tracked at Blue Ocean Strategy (3 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
W. Chan Kim | Co-Founder | Leadership |
Renee Mauborgne | Co-Founder | Leadership |
Dr Robert Bong | Chief Executive Officer and Director, Blue Ocean Global Network | Leadership |
Chan Kim | Author | Team |
Renée Mauborgne | Author | Team |
Lars Carlberg | Blue Ocean Strategy -Certified mgmt consultant by the originators Prof. KIm & Mauborgne | Team |
Complete people profiles for Blue Ocean Strategy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Blue Ocean Strategy
4 dated milestones of Blue Ocean Strategy across 27 years, from founding to its latest funding, stage changes and deals.
- Founded Blue Ocean Strategy is founded.
- Funding First funding round.
- Exit Acquired by Intuit.
- Funding Latest funding round, Unspecified,.
Web traffic of Blue Ocean Strategy
The website of Blue Ocean Strategy (blueoceanstrategy.com) receives about 152K visits a month and ranks #244,413 among all websites worldwide, #6,855 in Business Services.
- Monthly visits152K
▼ 1% vs previous month
- Unique visitors66.5K
per month
- Global rank#244,413
among all websites
- Category rank#6,855
Business and Consumer Services · Business Services
- Bounce rate42%
- Pages per visit2.8
- Average visit58 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with Blue Ocean Strategy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
blueoceanstrategy.typepad.com | blueoceanstrategy.typepad.com | 100% | – | ||
| clearpointstrategy.com | 87% | #425,781 | View details | ||
blueoceanstrategyaustralia.com.au | blueoceanstrategyaustralia.com.au | 80% | – | ||
strategycanvas.org | strategycanvas.org | 80% | – | ||
12manage.com | 12manage.com | 80% | #605,762 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for Blue Ocean Strategy
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Professional Consulting & Advisory
3 companies that operate in the same segment as Blue Ocean Strategy (Professional Consulting & Advisory) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of data analytics, cloud modernization, management strategy, and digital transformation services | 1998 | Aliso Viejo, California, United States | USD 250 M | USD 59.61 M | 1,905 | |
Diversified insurance brokerage and risk management services are offered worldwide. | 1927 | Rolling Meadows, Illinois, United States | USD 13.94 B | 56,000 | ||
Talent acquisition and consulting services are provided globally. | 1969 | Los Angeles, California, United States | USD 2.94 B | 9,250 |
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Frequently Asked Questions about Blue Ocean Strategy
Blue Ocean Strategy was founded in 1984 and raised its 1st funding round 17 years after it was founded.
Blue Ocean Strategy is headquartered in Covington, United States. It is registered at Covington, Kentucky, United States.
A strategic framework is offered by Blue Ocean Strategy to help organizations create new market spaces and make competition irrelevant. Focus is placed on moving from red oceans of intense competition to blue oceans of innovation. Solutions include training programs, online courses, and educational materials used globally. Sectors covered include business strategy and innovation, with an emphasis on nondisruptive creation for sustainable growth. Tools and methodologies are provided to reconstruct market boundaries and inspire confidence in organizational change.
Blue Ocean Strategy offers Blue Ocean Strategy Practitioner Program, Blue Ocean Sprint with AI Navigator, and Blue Ocean Teaching Materials.
Blue Ocean Strategy has 3 investors. Key investors include Intuit, TCC Capital, and Summit Partners.
Blue Ocean Strategy operates through Chan Kim & Renee Mauborgne.
Yes. Blue Ocean Strategy was acquired by Intuit in June 2002.
The website of Blue Ocean Strategy receives about 152 thousand visits a month and ranks #244,413 among all websites worldwide.