About Blueair
Blueair is a Retail company based in Stockholm (Sweden) founded in 1996, and was acquired by Unilever in August 2016. Smart air purifiers are offered via an internet-first brand model. It operates in the Retail, Consumer, and Technology sectors. The company has 1 employees. Its website blueair.com draws about 452 thousand monthly visits. Its Indian entity Blueair India Private Limited reported revenue of ₹16 Lakh. Blueair offers products and services including Air Purifiers, Humidifiers, and Filters. Its focus areas include High Tech, Smart Homes, Home Appliances and Home Environment Monitoring. Its competitors include Indoor Air Quality and Ozonifier.
Company details
Blueair was founded in 1996 in Stockholm, Sweden, within the consumer electronics sector focused on air quality solutions. Smart air purifiers are provided, equipped with monitoring units that track airborne particles and transmit alerts to connected smartphone applications. WiFi integration allows remote control of purifier functions, including onoff switching, fan speed adjustments, and operational modes, supporting user management of indoor environments.
- Headquarters Stockholm, Sweden
- Employees 1
- Stage Acquired
- SectorsRetailConsumer Technology Environment
- Website category Computers Electronics and Technology · Consumer Electronics
- Website blueair.com
- Social LinkedIn Facebook Instagram
- Acquired by Unilever (Aug 2016)
- Legal Name Blueair India Private Limited
- Date of Incorporation 07 Nov, 2014
- Jurisdiction New Delhi, Delhi, India
Associated legal entities of Blueair
Blueair operates through Blueair India Private Limited (under liquidation). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Blueair India Private Limited CIN U51909DL2014FTC272975 | Under Liquidation | 07 Nov 2014 | New Delhi, Delhi | ₹0.2 Cr | 1 | 4 | View details |
Products & Services of Blueair
Blueair offers a comprehensive portfolio of products and services, including Air Purifiers, Humidifiers, and Filters.
Devices that filter pollutants and allergens from indoor air.
Units that add moisture to air for comfort and health.
Components that maintain efficiency of air purifiers.
Apps and channels of Blueair
Blueair publishes 3 mobile apps with over 200K+ downloads.
Investors in Blueair
Blueair has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Unilever.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A global consumer goods business with diverse product offerings. | 1872 | unilever.com | London, United Kingdom |
Investor details for Blueair
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Board of directors of Blueair India Private Limited (Blueair)
Blueair India Private Limited is the primary company behind Blueair. The board of Blueair India Private Limited currently have 3 directors; the longest-serving is Vijay Mukund Limaye, appointed in 2024. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Vijay Mukund Limaye DIN 00005377 | Additional Director | 22 Feb 2024 | 2 yrs 8 mo | Blueair India Private Limited |
| Shweta Nilesh Joshi DIN 10510335 | Additional Director | 22 Feb 2024 | 2 yrs 8 mo | Blueair India Private Limited |
| Anagha Srinivas Rao Anasingaraju DIN 02513563 | IRP/RP/Liquidator | 08 May 2024 | 2 yrs 5 mo | Blueair India Private Limited |
People of Blueair
22 people are tracked at Blueair (6 in leadership, 16 in team); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Brittany McLean | Head Of DTC & Performance Marketing | Leadership |
Tyrone Jackson | Chief Supply Chain Officer | Leadership |
Teng Cynthia | PM Director | Leadership |
Odile Liu | Chief Product Officer | Leadership |
Elliot Lourie | Head Of North America Supply Chain And Global S&op | Leadership |
Marty C. | Head Of Quality And Customer Experience | Global | Leadership |
Lauren Riley | Brand And Public Relations I Blueair, A Unilever Brand | Team |
Emily Montoya | Ecommerce DTC Business Manager | Team |
Ola Sennerdal | Sr Product Manager / B2b Sales Manager EMEA | Team |
Candy | Human Resources Manager | Team |
Kristina Ahlinder | Global Product Manager | Team |
Victor Kristoffersson | Business Development Manager EMEA (europe, Middle East, Africa) | Team |
Amanda Wisnack | Global Creative Marketing Manager | Team |
Raphaële Artheau Belchi | Global Customer Experience Manager | Team |
William Holmes | Customer Experience Manager | Team |
Zoe Wang | Brand Manager | Team |
Aleksandra Möllerström | Supply Chain Manager | Team |
Amal Sheth | Quality And Customer Experience Analyst | Team |
Bernardo Vieira | Sr. Global Ecommerce Manager | Team |
Michael Tarchenski | Customer Experience Quality Manager | Team |
2 more people are available in the full profile.
Complete people profiles for Blueair
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Financials of Blueair
Figures of Blueair India Private Limited, the primary company behind Blueair, for FY 2023. Revenue was ₹16 Lakh (-100% year on year). Net loss was -₹46 Lakh (-288% margin). EBITDA was -₹45 Lakh (-281% margin). Revenue has grown at a compounded annual rate of -74% over three years and -61% over five years.
- ₹16 LakhRevenue · FY 2023 · -100% YoY
- -₹46 LakhNet loss · -288% margin
- -₹45 LakhEBITDA · -281% margin
- ₹16.80 CrPaid-up capital
- 1Employees (provident fund records)
- -74%Revenue CAGR, 3 years
- -61%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Blueair India Private Limited are on its company page.
Detailed financial statements for Blueair
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Timeline of Blueair
2 dated milestones of Blueair across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Blueair is founded.
- Exit Acquired by Unilever.
Competitors of Blueair
Blueair has 2 listed competitors in our database. They include Indoor Air Quality and Ozonifier.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| airqualitysolution.net | 2021 | Stockholm, Sweden | Provides cloud-connected monitors for comprehensive indoor air quality management. | |||
| ozonifier.com | 2022 | Vastra Frolunda, Sweden | Runs a direct-to-consumer brand specializing in high-quality air purifiers. |
Detailed competitors of Blueair
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Web traffic of Blueair
The website of Blueair (blueair.com) receives about 451.6K visits a month and ranks #102,085 among all websites worldwide, #897 in Consumer Electronics.
- Monthly visits451.6K
▲ 2.3% vs previous month
- Unique visitors240.4K
per month
- Global rank#102,085
among all websites
- Category rank#897
Computers Electronics and Technology · Consumer Electronics
- Bounce rate41%
- Pages per visit3.1
- Average visit2 min 00 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Blueair. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bestbuy.com | 100% | 107.4M | #220 | View details | |
| dyson.com | 95% | 8M | #6,252 | View details | |
| apple.com | 84% | 530.5M | #73 | View details | |
| evapolar.com | 84% | #949,171 | View details | ||
| abt.com | 83% | 1.4M | #30,187 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Blueair
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Related news about Blueair
Complete news archive for Blueair
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Frequently Asked Questions about Blueair
Blueair was founded in 1996.
Blueair is headquartered in Stockholm, Sweden.
Blueair has 1 employees.
The primary company behind Blueair, Blueair India Private Limited, reported revenue of ₹16 Lakh for FY 2023, down 100% year on year.
Blueair was founded in 1996 in Stockholm, Sweden, within the consumer electronics sector focused on air quality solutions. Smart air purifiers are provided, equipped with monitoring units that track airborne particles and transmit alerts to connected smartphone applications. WiFi integration allows remote control of purifier functions, including onoff switching, fan speed adjustments, and operational modes, supporting user management of indoor environments.
Blueair's top competitors include Indoor Air Quality and Ozonifier.
Blueair offers Air Purifiers, Humidifiers, and Filters.
Blueair has 1 investor. Key investors include Unilever.
Blueair operates through Blueair India Private Limited.
Yes. Blueair was acquired by Unilever in August 2016.
The legal entities of Blueair currently have 4 directors, including Vijay Mukund Limaye, Shweta Nilesh Joshi, Anagha Srinivas Rao Anasingaraju and others.
Yes. Blueair publishes Blueair and 2 more apps, with over 200,000 downloads.