About BlueBytes
BlueBytes is a Media & Entertainment company based in Mumbai (India) founded in 2006, and was acquired by Concept BIU in October 2018. It operates as a platform offering media monitoring and reputation management solutions. It operates in the Media & Entertainment and Technology sectors. The company has 40 employees. Its chief executive is Chandramouli Nilakantan. BlueBytes offers products and services including 5Senses and Media Monitoring. Its focus areas include Enterprise Applications, PR Tech, Media Monitoring and Suite. Its legal entity in India is Blue Bytes News Private Limited (U22300MH2007PTC175301). Its competitors include Reputation, Signal AI, Launchmetrics, BirdEye and PowerReviews and 3 more; 8 of its 8 listed competitors have raised funding.
Company details
BlueBytes was founded in 2006 in Mumbai, India, where operations are based. The company functions within the media and reputation management sector, delivering solutions for monitoring media coverage and managing online reputations. Services encompass tracking news, social media, and public sentiment analysis. Leadership is provided by Chairman and CEO Chandramouli Nilakantan, with the platform accessible through bluebytes.info to support client needs in these areas.
- Headquarters Mumbai, India
- Employees 40
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website bluebytes.info
- Social LinkedIn X Facebook
- Acquired by Concept BIU (Oct 2018)
- Legal Name Blue Bytes News Private Limited
- Date of Incorporation 23 Oct, 2007
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹2,100
FY 2025 · -100% YoY
- Net Loss-₹29,130
FY 2025 · -1387% margin
- EBITDA-₹29,130
FY 2025 · -1387% margin
- Investors
- Employee Count40
- Acquired byConcept BIU
(Oct 2018)
Associated legal entities of BlueBytes
BlueBytes operates through Blue Bytes News Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Blue Bytes News Private Limited CIN U22300MH2007PTC175301 | Active | 23 Oct 2007 | Mumbai, Maharashtra | ₹0.0 Cr | 40 | 2 | View details |
Products & Services of BlueBytes
BlueBytes offers a comprehensive portfolio of products and services, including 5Senses and Media Monitoring.
Measurement tool for PR performance and ROI insights
Platform for tracking and analyzing news for corporate use
Investors in BlueBytes
BlueBytes has secured backing from 1 investor. Prominent investors backing the company include Concept BIU.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Delivers monitoring, auxiliary, and analytics services. | 2002 | conceptbiu.com | Delhi, India |
Investor details for BlueBytes
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Board of directors of Blue Bytes News Private Limited (BlueBytes)
Blue Bytes News Private Limited is the primary company behind BlueBytes. The board of Blue Bytes News Private Limited currently have 2 directors; the longest-serving is Chandramouli Neelakantan, appointed in 2007. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Chandramouli Neelakantan DIN 01278065 | Director | 23 Oct 2007 | 18 yrs 11 mo | Blue Bytes News Private Limited |
| Gouri Nilakantan Mehta DIN 01669351 | Director | 17 Oct 2020 | 6 yrs | Blue Bytes News Private Limited |
People of BlueBytes
1 people are tracked at BlueBytes (1 in leadership); the tracked headcount is 40.
| Name | Role | Group |
|---|---|---|
Chandramouli Nilakantan | Chairman & CEO | Leadership |
Complete people profiles for BlueBytes
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Financials of BlueBytes
Figures of Blue Bytes News Private Limited, the primary company behind BlueBytes, for FY 2025. Revenue was ₹2,100 (-100% year on year). Net loss was -₹29,130 (-1387% margin). EBITDA was -₹29,130 (-1387% margin). Revenue has grown at a compounded annual rate of -73% over five years.
- ₹2,100Revenue · FY 2025 · -100% YoY
- -₹29,130Net loss · -1387% margin
- -₹29,130EBITDA · -1387% margin
- ₹1 LakhPaid-up capital
- 40Employees (provident fund records)
- -73%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Blue Bytes News Private Limited are on its company page.
Detailed financial statements for BlueBytes
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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Verified entity values are shown only after access is granted.
Timeline of BlueBytes
2 dated milestones of BlueBytes across 12 years, from founding to its latest funding, stage changes and deals.
- Founded BlueBytes is founded.
- Exit Acquired by Concept BIU.
Competitors of BlueBytes
BlueBytes has 8 listed competitors in our database, 8 of them funded. They include Reputation, Signal AI, Launchmetrics, BirdEye and PowerReviews, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reputation.com | 2006 | San Ramon, United States | $269.25M | 185 | Cloud-based reputation management is offered for businesses via online channels. | |
| signal-ai.com | 2013 | London, United Kingdom | $267.7M | 154 | Media and regulatory updates are monitored via AI platform. | |
| launchmetrics.com | 2006 | New York, United States | $58.76M | – | Provider of Brand Performance Solutions | |
| birdeye.com | 2012 | Sunnyvale, United States | $93M | – | Cloud based platform offering software for reputation management and customer experience solutions | |
| powerreviews.com | 2005 | Chicago, United States | $90.73M | 121 | Insights from customer reviews are generated via cloud-based platform. | |
| trustyou.com | 2008 | Munich, Germany | $5M | 49 | Cloud-based reputation management solutions are offered for hospitality industries. | |
| metricool.com | 2015 | Madrid, Spain | $4.86M | – | Measure and analyze the success of digital contents | |
| trendkite.com | 2012 | Austin, United States | $53.43M | 194 | Earned media impact is measured via PR analytics platform. |
Detailed competitors of BlueBytes
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of BlueBytes
Websites that share an audience with BlueBytes (bluebytes.info).
Websites whose visitors overlap most with BlueBytes. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
economictimes.indiatimes.com | economictimes.indiatimes.com | 100% | – | – | β |
indiamediamonitor.in | indiamediamonitor.in | 84% | – | #1,451,134 | β |
| bluebyte.de | 53% | – | – | View details | |
indianmediaclearing.com | indianmediaclearing.com | 51% | – | – | β |
amazon.co.uk | amazon.co.uk | 37% | – | #76 | β |
Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as BlueBytes (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Bluebytes
Complete news archive for BlueBytes
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about BlueBytes
BlueBytes was founded in 2006.
BlueBytes is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Chandramouli Nilakantan is the current CEO of BlueBytes.
BlueBytes has 40 employees.
The primary company behind BlueBytes, Blue Bytes News Private Limited, reported revenue of βΉ2,100 for FY 2025, down 100% year on year.
BlueBytes was founded in 2006 in Mumbai, India, where operations are based. The company functions within the media and reputation management sector, delivering solutions for monitoring media coverage and managing online reputations. Services encompass tracking news, social media, and public sentiment analysis. Leadership is provided by Chairman and CEO Chandramouli Nilakantan, with the platform accessible through bluebytes.info to support client needs in these areas.
BlueBytes's top competitors include Reputation, BirdEye and PowerReviews.
BlueBytes offers 5Senses and Media Monitoring.
BlueBytes has 1 investor. Key investors include Concept BIU.
BlueBytes operates through Blue Bytes News Private Limited.
Yes. BlueBytes was acquired by Concept BIU in October 2018.
The legal entities of BlueBytes currently have 2 directors, including Gouri Nilakantan Mehta, Chandramouli Neelakantan.

