About Bluemercury
Bluemercury is a company based in Washington (United States) founded in 1999 was acquired by Macy in February 2015. It operates as a Direct-to-Consumer (D2C) and Subscription Services. Bluemercury has raised $1.64 million across 1 funding round from investors including Macy. Bluemercury offers products and services including Skincare Products, Makeup Products, Hair Care Products, and Fragrance Products.
Products & Services of Bluemercury
Bluemercury offers a comprehensive portfolio of products and services, including Skincare Products, Makeup Products, Hair Care Products, and Fragrance Products.
Skincare items are offered for various skin concerns.
Makeup products are provided for diverse beauty needs.
Hair care solutions are sold for different concerns.
Fragrances are available in various scent families.
Funding Insights of Bluemercury
Bluemercury has successfully raised a total of $1.64M through 1 strategic funding round. The most recent funding activity was a Series A round of $1.64 million completed in January 2005. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.64M
- Total Rounds 1
- Last Round Series A — $1.64M
- First Round $1.64M
(Jan 2005)
All 1 funding rounds of Bluemercury with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2005 | $1.64M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Bluemercury
Bluemercury has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Macy.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Retail chains are operated, selling apparel, accessories, and housewares. | 1830 | macysinc.com | Cincinnati, United States |
Investor details for Bluemercury
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Bluemercury
46 people are tracked at Bluemercury (15 in leadership, 31 in team).
| Name | Role | Group |
|---|---|---|
Julie Kelly | VP, Proprietary Brands | Leadership |
Lauren Waterman | Acting Head Of Copy | Leadership |
Cerissa Godfrey | Human Resources Director | Leadership |
Katherine Dolph | Director, Brand Management, Proprietary Brands | Leadership |
Elisabeth Purtill | Head Of Finance & Operations | Leadership |
Lisa Stem | Associate Creative Director | Leadership |
Angela Tao | Art Director | Leadership |
Richie Gleason | Executive Creative Director | Leadership |
Lindsey Gemma | Integrated Marketing Director | Leadership |
Wendy Landree | General Manager | Leadership |
Frank Cusimano | Managing Director - Accounting And Finance | Leadership |
Divya Agarwal | Interim Head Of Proprietary Brands | Leadership |
Minyi Su | Head Of Marketing | Leadership |
Brooke Goodwin-Fullerton | Managing Director, Brand Communications | Leadership |
Aileen Scott | Director, Vendor Marketing | Leadership |
Mansi Chauhan | Senior Manager | Payroll And Benefits | Team |
Raquel Long | Fp&a Analyst | Team |
Carly Levine | Senior Manager, Influencer & Public Relations | Team |
Amber Galloway | Sr. Manager, Social Media & Influencer Strategy | Team |
Lisa Soumphontphakdy | Senior Graphic Designer | Team |
26 more people are available in the full profile.
Complete people profiles for Bluemercury
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Bluemercury
3 dated milestones of Bluemercury across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Bluemercury is founded.
- Funding First funding round of $1.6M.
- Exit Acquired by Macy.
Web traffic of Bluemercury
The website of Bluemercury (bluemercury.com) receives about 869.7K visits a month and ranks #40,601 among all websites worldwide, #1,969 in Beauty and Cosmetics.
- Monthly visits869.7K
▼ 7.9% vs previous month
- Unique visitors513.5K
per month
- Global rank#40,601
among all websites
- Category rank#1,969
Lifestyle · Beauty and Cosmetics
- Bounce rate36%
- Pages per visit5.7
- Average visit2 min 36 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Bluemercury. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| dermstore.com | 100% | 3.5M | #17,364 | View details | |
| skinceuticals.com | 86% | 1.1M | #38,373 | View details | |
| moltonbrown.com | 81% | 96.1K | #321,637 | View details | |
beautyhabit.com | beautyhabit.com | 80% | – | #777,224 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bluemercury
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Bluemercury
10 companies that operate in the same segment as Bluemercury (Retail Stores & Chains), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | – | USD 86.29 B | 270,000 | |
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | – | – | 13,447 | |
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M | – | – | |
Multi-format offline retail is operated in India. | 1997 | Mumbai, Maharashtra, India | USD 3.41 B | USD 280.87 K | 32 | |
Grocery products are retailed through a nationwide chain of stores. | 1883 | Cincinnati, Ohio, United States | – | – | – | |
Internet first brand of fashion apparel wear for men and women | 1975 | Arteixo, A Coruna, Spain | – | USD 308.1 M | 1,454 | |
Retailer offering wide array of perfumes | 1910 | Dusseldorf, North Rhine-westphalia, Germany | USD 259.43 M | – | – | |
Groceries, essentials, clothing, and electronics are retailed nationwide. | 1962 | Minneapolis, Minnesota, United States | – | USD 104.78 B | 440,000 | |
Hypermarkets and retail stores are operated globally by Carrefour. | 1959 | Massy, France | – | USD 98.74 B | 324,750 | |
Fashion apparel, shoes, and accessories are retailed nationwide. | 1901 | Seattle, Washington, United States | – | – | – |
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Frequently Asked Questions about Bluemercury
Bluemercury was founded in 1999 and raised its 1st funding round 6 years after it was founded.
Bluemercury is headquartered in Washington, United States. It is registered at Washington, District Of Columbia, United States.
Bluemercury is a funded company, having raised a total of $1.64M across 1 funding round to date. The company's 1st funding round was a Series A of $1.64M, raised on Jan 2005.
Bluemercury is established as a prominent retailer specializing in beauty and personal care products. A wide range of items including skincare, makeup, hair care, bath and body, and fragrances are offered. The company caters to diverse customer needs through curated collections and featured brands. Solutions for specific concerns such as anti-aging, hydration, and sun protection are provided. Operations span across online platforms and physical store locations, ensuring accessibility to a broad audience. Additionally, loyalty programs like BlueRewards are implemented to enhance customer engagement and offer benefits.
Bluemercury offers Skincare Products, Makeup Products, Hair Care Products, and Fragrance Products.
Bluemercury has 1 investor. Key investors include Macy.
Bluemercury operates through Bluemercury.
Yes. Bluemercury was acquired by Macy in February 2015.
The website of Bluemercury receives about 870 thousand visits a month and ranks #40,601 among all websites worldwide.