Bluemercury
About Bluemercury
Bluemercury is a company founded in 1999 was acquired by Macy in February 2015. It operates as a Direct-to-Consumer (D2C), and Subscription Services. Bluemercury has raised $1.64 million across 1 funding round from investors including Macy. Bluemercury offers products and services including Skincare Products, Makeup Products, Hair Care Products, and Fragrance Products.
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Sectors
Retail
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Email
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Phone
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Website
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Social
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- Legal Name Bluemercury
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Products & Services of Bluemercury
Bluemercury offers a comprehensive portfolio of products and services, including Skincare Products, Makeup Products, Hair Care Products, and Fragrance Products. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Skincare items are offered for various skin concerns.
Makeup products are provided for diverse beauty needs.
Hair care solutions are sold for different concerns.
Fragrances are available in various scent families.
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Funding Insights of Bluemercury
Bluemercury has successfully raised a total of $1.64M through 1 strategic funding round. The most recent funding activity was a Series A round of $1.64 million completed in January 2005. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $1.6M
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First Round
First Round
(11 Jan 2005)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2005 | Amount | Series A - Bluemercury | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Bluemercury
Bluemercury has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Macy. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Retail chains are operated, selling apparel, accessories, and housewares.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Bluemercury
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Bluemercury
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bluemercury Comparisons
Competitors of Bluemercury
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Bluemercury
When was Bluemercury founded?
Bluemercury was founded in 1999 and raised its 1st funding round 6 years after it was founded.
Is Bluemercury a funded company?
Bluemercury is a funded company, having raised a total of $1.64M across 1 funding round to date. The company's 1st funding round was a Series A of $1.64M, raised on Jan 11, 2005.
What does Bluemercury do?
Bluemercury is established as a prominent retailer specializing in beauty and personal care products. A wide range of items including skincare, makeup, hair care, bath and body, and fragrances are offered. The company caters to diverse customer needs through curated collections and featured brands. Solutions for specific concerns such as anti-aging, hydration, and sun protection are provided. Operations span across online platforms and physical store locations, ensuring accessibility to a broad audience. Additionally, loyalty programs like BlueRewards are implemented to enhance customer engagement and offer benefits.
What products or services does Bluemercury offer?
Bluemercury offers Skincare Products, Makeup Products, Hair Care Products, and Fragrance Products.
Who are Bluemercury's investors?
Bluemercury has 1 investor. Key investors include Macy.