About BlueRibbon
BlueRibbon is a Consumer company based in Ta Xbiex (Malta) founded in 2017, and was acquired by DraftKings in April 2021. Marketing platform for the gambling industry. The company was acqui-hired. Its focus areas include Media & Entertainment, Gambling Tech, Gambling IT and Online.
Company details
BlueRibbon was founded in 2017 and is headquartered in Ta Xbiex, Malta. Operations focus on the gambling industry, where tools are provided for analyzing player behaviors and creating jackpot models through targeted campaigns. Features include seamless integration options, a centralized dashboard, and customizable engagement strategies to support brand initiatives in player retention and interaction.
- Headquarters Ta Xbiex, Malta
- Stage Acquired
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website bluerbn.com
- Social LinkedIn
- Acquired by DraftKings (Apr 2021)
- InvestorsDraftKings
& 2 more
- Acquired byDraftKings
(Apr 2021)
Funding Insights of BlueRibbon
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of BlueRibbon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2018 | Seed | β | Velo Capital Partners |
3 investors in total: 2 institutional and 1 angel.
Investors in BlueRibbon
BlueRibbon has secured backing from 3 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include DraftKings, Velo Capital Partners and Chris Ash.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| velocapitalpartners.com | ||||
Online fantasy sports platforms are provided for multiple sports. | 2012 | draftkings.com | Boston, United States | |
CA Chris Ash | unknown_1c518087028a4967a |
Investor details for BlueRibbon
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of BlueRibbon
3 dated milestones of BlueRibbon across 4 years, from founding to its latest funding, stage changes and deals.
- Founded BlueRibbon is founded.
- Funding First funding round.
- Exit Acquired by DraftKings.
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Related news about Blueribbon
Complete news archive for BlueRibbon
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- Full article archive
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Frequently Asked Questions about BlueRibbon
BlueRibbon was founded in 2017 and raised its 1st funding round 1 year after it was founded.
BlueRibbon is headquartered in Ta Xbiex, Malta.
BlueRibbon was founded in 2017 and is headquartered in Ta Xbiex, Malta. Operations focus on the gambling industry, where tools are provided for analyzing player behaviors and creating jackpot models through targeted campaigns. Features include seamless integration options, a centralized dashboard, and customizable engagement strategies to support brand initiatives in player retention and interaction.
BlueRibbon has 3 investors. Key investors include DraftKings, Velo Capital Partners, and Chris Ash.
Yes. BlueRibbon was acquired by DraftKings in April 2021.

