BlueRibbon

Ta Xbiex, Malta Founded: 2017 • Age: 9 yrs Acquired By DraftKings
Marketing platform for the gambling industry

About BlueRibbon

BlueRibbon is a Consumer company based in Ta Xbiex (Malta) founded in 2017, and was acquired by DraftKings in April 2021. Marketing platform for the gambling industry. The company was acqui-hired. Its focus areas include Media & Entertainment, Gambling Tech, Gambling IT and Online.

Company details

BlueRibbon was founded in 2017 and is headquartered in Ta Xbiex, Malta. Operations focus on the gambling industry, where tools are provided for analyzing player behaviors and creating jackpot models through targeted campaigns. Features include seamless integration options, a centralized dashboard, and customizable engagement strategies to support brand initiatives in player retention and interaction.

  • Headquarters Ta Xbiex, Malta
  • Stage Acquired
  • Sectors
    Consumer
  • Email
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  • Phone
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  • Website bluerbn.com
  • Social LinkedIn
  • Acquired by DraftKings (Apr 2021)
Key Metrics

Funding Insights of BlueRibbon

  • Total Rounds 1
  • Investors Count 2

All 1 funding rounds of BlueRibbon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Sep 2018Seed–Velo Capital Partners
Valuation history

3 investors in total: 2 institutional and 1 angel.

Investors in BlueRibbon

BlueRibbon has secured backing from 3 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include DraftKings, Velo Capital Partners and Chris Ash.

All
Venture Fund
Institutional
Angel
InvestorDescriptionFounded YearDomainLocation
velocapitalpartners.com
Online fantasy sports platforms are provided for multiple sports.
2012draftkings.comBoston, United States

Chris Ash

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Investor details for BlueRibbon

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  • Complete investor list
  • Round participation
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Verified entity values are shown only after access is granted.

Timeline of BlueRibbon

3 dated milestones of BlueRibbon across 4 years, from founding to its latest funding, stage changes and deals.

  1. Founded BlueRibbon is founded.
  2. Funding First funding round.
  3. Exit Acquired by DraftKings.
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Related news about Blueribbon

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Complete news archive for BlueRibbon

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Frequently Asked Questions about BlueRibbon

BlueRibbon was founded in 2017 and raised its 1st funding round 1 year after it was founded.

BlueRibbon is headquartered in Ta Xbiex, Malta.

BlueRibbon was founded in 2017 and is headquartered in Ta Xbiex, Malta. Operations focus on the gambling industry, where tools are provided for analyzing player behaviors and creating jackpot models through targeted campaigns. Features include seamless integration options, a centralized dashboard, and customizable engagement strategies to support brand initiatives in player retention and interaction.

BlueRibbon has 3 investors. Key investors include DraftKings, Velo Capital Partners, and Chris Ash.

Yes. BlueRibbon was acquired by DraftKings in April 2021.

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