About Bluestem Brands
Bluestem Brands is a Retail company based in Minneapolis (United States) founded in 2002, and was acquired by Blstoperatingcompany in August 2020. Bluestem Brands is focused on empowering customers through tailored solutions. It operates on a Direct-to-Consumer (D2C) and Commission-Based model. Bluestem Brands has raised $97.01 million across 7 funding rounds from investors including KKR, United States Department of Agriculture and Capmark Financial Group. The company has 16 employees. Bluestem Brands has completed 1 acquisition, including Orchard Brands. Its chief executive, as recorded, is Bruce Cazenave. Its Indian entity Bluestem Global Sourcing India Private Limited reported revenue of ₹4.95 Cr. Bluestem Brands offers products and services including Fingerhut Credit Solutions and Orchard Brands Curated Products. Its focus areas include E-Commerce, Consumer Credit Services, Specialty Retail and Mature Market Solutions.
Company details
Bluestem Brands is engaged in providing customer-centric solutions across diverse brands. Operations are centered on supporting credit seekers through Fingerhut, where services for establishing or rebuilding credit are offered. Additionally, curated products for mature-market consumers are provided via Orchard Brands, emphasizing value and exclusivity. The portfolio is designed to address unique challenges faced by seniors and other demographics, with a commitment to impactful customer experiences.
- Headquarters Minneapolis, United States
- Employees 16
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website bluestem.com
- Social LinkedIn X
- Acquired by Blstoperatingcompany (Aug 2020)
- Legal Name Bluestem Brands
- Date of Incorporation 23 Jul, 2014
- Jurisdiction Noida, Uttar Pradesh, India
- Indian entity revenue₹4.95 Cr
FY 2024 · +20% YoY
- Indian entity net profit₹95.5 Lakh
FY 2024 · 19% margin
- Indian entity EBITDA₹1.34 Cr
FY 2024 · 27% margin
- Total Equity Funding$97.01M (USD)
in 7 rounds
- Latest Funding Round$2.58M (USD), Seed
Dec 2013
- InvestorsKKR
& 4 more
- Employee Count16
- Investments & Acquisitions
- Acquired by
Associated legal entities of Bluestem Brands
Bluestem Brands operates through Bluestem Global Sourcing India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Bluestem Global Sourcing India Private Limited CIN U51101UP2014FTC065056 | Active | 23 Jul 2014 | Noida, Uttar Pradesh | ₹4.9 Cr | 16 | 2 | View details |
Products & Services of Bluestem Brands
Bluestem Brands offers a comprehensive portfolio of products and services, including Fingerhut Credit Solutions and Orchard Brands Curated Products.
Credit solutions are provided for establishing or rebuilding credit.
Curated products are offered for mature-market consumer needs.
Funding Insights of Bluestem Brands
Bluestem Brands has successfully raised a total of $97.01M across 7 strategic funding rounds. The most recent funding activity was a Seed round of $2.58 million completed in December 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $97.01M
- Total Rounds 7
- Last Round Seed — $2.58M
- First Round $35.3M
(Mar 2004)
- Investors Count 2
All 7 funding rounds of Bluestem Brands with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2013 | $2.58M | Seed | – | – | – |
| Dec 2013 | $2.58M | Series B | – | – | – |
| Jul 2012 | $311,158 | Seed | – | – | – |
| Jun 2012 | $311,158 | Series B | – | – | – |
| Sep 2010 | $500,000 | Grant | – | – | |
| Jun 2008 | $55.93M | Series B | – | – | – |
| Mar 2004 | $35.3M | Series A | – | – |
5 investors in total: 5 institutional.
Investors in Bluestem Brands
Bluestem Brands has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include KKR, United States Department of Agriculture and Capmark Financial Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Leadership is provided on agriculture, food, and rural development matters. | 1862 | usda.gov | ||
Commercial real estate financing and loans are provided. | 2000 | capmark.com | Horsham, United States |
Investor details for Bluestem Brands
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Bluestem Global Sourcing India Private Limited (Bluestem Brands)
Bluestem Global Sourcing India Private Limited is the primary company behind Bluestem Brands. The board of Bluestem Global Sourcing India Private Limited currently have 2 directors; the longest-serving is Yash Pal, appointed in 2016. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Yash Pal DIN 07611234 | Whole-time director | 21 Sep 2016 | 10 yrs 1 mo | Bluestem Global Sourcing India Private Limited |
| Hope Victoria Sim DIN 10519135 | Director | 22 Feb 2024 | 2 yrs 8 mo | Bluestem Global Sourcing India Private Limited |
People of Bluestem Brands
88 people are tracked at Bluestem Brands (25 in leadership, 63 in team); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
Bruce Cazenave | Chief Executive Officer | Leadership |
Mark Williams | President, Fingerhut | Leadership |
Barry Kasoff | Chief Operating Officer | Leadership |
Jon Shade | Director Of E-commerce, Site Optimization & Operations | Leadership |
Molly Mann | VP, eCommerce, Fingerhut | Leadership |
Eick Keller | VP International Sourcing | Leadership |
Anonymous | CEO | Leadership |
John Hubbard | General Manager | Leadership |
PJ Halverson | Chief Compliance Officer | Leadership |
Brad Atkinson | SVP, Chief Accounting Officer | Leadership |
Malachi McCabe | Director, IT | Leadership |
Mark Bursey | VP, Credit Operations & Collections, Fingerhut | Leadership |
Todd Kottke | Sr. Director, Shared Services | Leadership |
Kevin Littlejohn | Chief Financial Officer | Leadership |
Michael Johnson | Tax Director | Leadership |
Erik Moe | Director Forecasting, Strategy And Planning | Leadership |
Brian Cuffel | Chief Data Officer, Fingerhut | Leadership |
Tim Wegmann | Chief Accounting Officer | Leadership |
Mary Kramer | VP, Program Management, Fingerhut | Leadership |
Bob Northway | IT Director | Leadership |
68 more people are available in the full profile.
Complete people profiles for Bluestem Brands
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Bluestem Brands
Figures of Bluestem Global Sourcing India Private Limited, the primary company behind Bluestem Brands, for FY 2024. Revenue was ₹4.95 Cr (+20% year on year). Net profit was ₹95.5 Lakh (19% margin). EBITDA was ₹1.34 Cr (27% margin). Revenue has grown at a compounded annual rate of +8% over three years and -11% over five years.
- ₹4.95 CrRevenue · FY 2024 · +20% YoY
- ₹95.5 LakhNet profit · 19% margin
- ₹1.34 CrEBITDA · 27% margin
- ₹1 LakhPaid-up capital
- 16Employees (provident fund records)
- +8%Revenue CAGR, 3 years
- -11%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Bluestem Global Sourcing India Private Limited are on its company page.
Detailed financial statements for Bluestem Brands
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Bluestem Brands
Bluestem Brands has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Orchard Brands.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Confectionery, bakery toppings, fillings, and flavoring solutions are offered. | orchardbrands.com | Beverly, United States | 2005 | May 2015 | $410M |
Complete acquisition details for Bluestem Brands
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Timeline of Bluestem Brands
7 dated milestones of Bluestem Brands across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Bluestem Brands is founded.
- Funding First funding round of $35.3M.
- Exit Acquired by KKR.
- Funding Latest funding round, Seed, of $2.6M.
- Exit Acquired by Capmark Financial Group.
- Acquisition Acquires Orchard Brands.
- Exit Acquired by Blstoperatingcompany.
Web traffic of Bluestem Brands
The website of Bluestem Brands (bluestem.com) receives about 4.1K visits a month.
- Monthly visits4.1K
▼ 78.2% vs previous month
Websites whose visitors overlap most with Bluestem Brands. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| blair.com | 100% | 72.5K | #455,820 | View details | |
orchardbrands.in | orchardbrands.in | 38% | #8,397,177 | – |
Top companies in Retail Stores & Chains
3 companies that operate in the same segment as Bluestem Brands (Retail Stores & Chains) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | USD 86.29 B | 270,000 | ||
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | 13,447 | |||
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M |
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Related news about Bluestem Brands
Complete news archive for Bluestem Brands
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Frequently Asked Questions about Bluestem Brands
Bluestem Brands was founded in 2002 and raised its 1st funding round 2 years after it was founded.
Bluestem Brands is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.
Bruce Cazenave is the CEO of Bluestem Brands, as recorded in our data.
Bluestem Brands is a funded company, having raised a total of $97.01M across 7 funding rounds to date. The company's 1st funding round was a Series A of $35.3M, raised on Mar 2004.
Bluestem Brands has 16 employees.
The primary company behind Bluestem Brands, Bluestem Global Sourcing India Private Limited, reported revenue of ₹4.95 Cr for FY 2024, up 20% year on year.
Bluestem Brands is engaged in providing customer-centric solutions across diverse brands. Operations are centered on supporting credit seekers through Fingerhut, where services for establishing or rebuilding credit are offered. Additionally, curated products for mature-market consumers are provided via Orchard Brands, emphasizing value and exclusivity. The portfolio is designed to address unique challenges faced by seniors and other demographics, with a commitment to impactful customer experiences.
Bluestem Brands offers Fingerhut Credit Solutions and Orchard Brands Curated Products.
Bluestem Brands has made 1 acquisition, including Orchard Brands.
Bluestem Brands has 5 investors. Key investors include KKR, United States Department of Agriculture, Capmark Financial Group, Battery Ventures, and Blstoperatingcompany.
Bluestem Brands operates through Bluestem Global Sourcing India Private Limited.
Yes. Bluestem Brands was acquired by Blstoperatingcompany in August 2020.