About BMW
BMW is a Transportation, Automotive & Logistics company based in Munchen (Germany) founded in 1916. Premium automobiles and motorcycles are manufactured by BMW in Germany. It operates on a Direct-to-Consumer (D2C) model. BMW has completed 5 acquisitions, including Brilliance Auto Group, Designworks and HERE. Its website bmw.com draws about 1.4 million monthly visits. BMW offers products and services including BMW Vehicles and BMW Electric Models. Its focus areas include Automotive, Passenger Vehicles and Luxury Cars. Its legal entity is BMW AG.
Company details
BMW is established as a prominent manufacturer of luxury vehicles, focusing on performance, innovation, and sustainability. The company is engaged in the automotive sector, offering a range of vehicles including electric models under initiatives like Neue Klasse. Solutions are developed to enhance driving pleasure through advanced technology and design. Additionally, BMW is involved in cultural engagement and digital innovation, shaping future mobility trends.
- Latest Funding Round$33.97K (USD), Grant
Dec 2020
- Investors
- Investments & AcquisitionsBrilliance Auto Group
& 4 more
Products & Services of BMW
BMW offers a comprehensive portfolio of products and services, including BMW Vehicles and BMW Electric Models.
Luxury vehicles are designed for performance and innovation.
Electric vehicles are built for sustainable driving experiences.
Apps and channels of BMW
BMW publishes 1 mobile app with over 1M+ downloads; its YouTube channel BMW has 1.9M subscribers and 30 videos.
Videos from BMW
The most watched videos on BMW's YouTube channel, BMW (1.9M subscribers). Click a video to play it here.
More on BMW.
Funding Insights of BMW
- Total Rounds 9
- Last Round Grant — $33,970
- First Round $10,191
(Jan 2016)
- Investors Count 1
All 9 funding rounds of BMW with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2020 | $33,970 | Grant | – | – | |
| Nov 2018 | $126,644 | Grant | – | – | |
| Jan 2017 | $90,009 | Grant | – | – | |
| Jan 2017 | $28,001 | Grant | – | – | |
| Jan 2017 | $165,072 | Grant | – | – | |
| Oct 2016 | $91,260 | Grant | – | – | |
| Jul 2016 | $1,569 | Grant | – | – | |
| May 2016 | Grant | – | – | ||
| Jan 2016 | $10,191 | Grant | – | – |
1 investors in total: 1 institutional.
Investors in BMW
BMW has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for BMW
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of BMW
35 people are tracked at BMW (3 in leadership, 26 in board & advisors, 6 in team).
| Name | Role | Group |
|---|---|---|
Ilka Horstmeier | Member of the Board of Management of BMW AG, Human Resources, Labour Relations Director | Leadership |
Martin Koch | Vice President Assembly | Leadership |
Klaus von Moltke | Managing Director BMW Group Plant Steyr | Head of Drive Systems | Leadership |
Anke Schäferkordt | Member Supervisory Board | Board & advisors |
Vishal Sikka | Member Supervisory Board | Board & advisors |
Stefan Schmid | Deputy Chairman | Board & advisors |
Kurt Bock | Member Supervisory Board | Board & advisors |
Reinhard F. Hüttl | Member Supervisory Board | Board & advisors |
Susanne Klatten | Member Supervisory Board | Board & advisors |
Willibald Löw | Member Supervisory Board | Board & advisors |
Dominique Mohabeer | Member Supervisory Board | Board & advisors |
Brigitte Rödig | Member Supervisory Board | Board & advisors |
Werner Zierer | Member Supervisory Board | Board & advisors |
Heinrich Hiesinger | Member Supervisory Board | Board & advisors |
Karl-Ludwig Kley | Deputy Chairman | Board & advisors |
Stefan Quandt | Deputy Chairman | Board & advisors |
Marc Bitzer | Member Supervisory Board | Board & advisors |
Sibylle Wankel | Member Supervisory Board | Board & advisors |
Jens Köhler | Supervisory Board Member | Board & advisors |
Nicolas Peter | Chairman | Board & advisors |
15 more people are available in the full profile.
Complete people profiles for BMW
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by BMW
BMW has strategically engaged in corporate development activities, having acquired 5 companies. Notable acquisitions include Brilliance Auto Group, Designworks and HERE.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
BMW vehicles are manufactured and sold by Brilliance Auto Group. | brilliance-auto.com | Shenyang, China | 1992 | Oct 2021 | •••• | |
Location-based services and mapping solutions are provided globally. | here.com | Eindhoven, Netherlands | 1985 | Aug 2015 | $3.07B | |
Motorcycles are manufactured and distributed globally from Austria. | husqvarna-motorcycles.com | Mattighofen, Austria | 1903 | Jul 2007 | •••• | |
Luxury cars and aerospace engines are designed and manufactured. | rolls-royce.com | United States | 1906 | Jul 1998 | •••• | |
Design, digital, and strategy services for product development are provided. | designworksusa.com | Newbury Park, United States | 1972 | Jun 1991 | •••• |
Complete acquisition details for BMW
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of BMW
8 dated milestones of BMW across 105 years, from founding to its latest funding, stage changes and deals.
- Founded BMW is founded.
- Acquisition Acquires Designworks.
- Acquisition Acquires Rolls-Royce.
- Acquisition Acquires Husqvarna Mobility.
- Acquisition Acquires HERE.
- Funding First funding round of $10K.
- Funding Latest funding round, Grant, of $34K.
- Acquisition Acquires Brilliance Auto Group.
Web traffic of BMW
The website of BMW (bmw.com) receives about 1.4M visits a month and ranks #35,798 among all websites worldwide, #686 in Makes and Models.
- Monthly visits1.4M
- Unique visitors675.5K
per month
- Global rank#35,798
among all websites
- Category rank#686
Vehicles · Makes and Models
- Bounce rate42%
- Pages per visit3.4
- Average visit1 min 40 sec
- DevicesDesktop 40% · Mobile 60%
Websites whose visitors overlap most with BMW. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bmwusa.com | bmwusa.com | 100% | #8,277 | – | |
| porsche.com | 83% | 11.3M | #2,324 | View details | |
mbusa.com | mbusa.com | 80% | #12,901 | – | |
audiusa.com | audiusa.com | 79% | #18,978 | – | |
| toyota.com | 77% | 19.1M | #1,872 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for BMW
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Automotive Manufacturing & Components
2 companies that operate in the same segment as BMW (Automotive Manufacturing & Components) in Germany, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Manufacturer of forklifts, warehouse equipment and other industrial trucks | 2006 | Germany | USD 587.14 M | USD 13.28 B | 42,720 | |
Automotive manufacturing company | 1916 | Munchen, Bayern, Germany | USD 156.8 B |
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Related news about Bmw
Complete news archive for BMW
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- Full article archive
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Frequently Asked Questions about BMW
BMW was founded in 1916 and raised its 1st funding round 100 years after it was founded.
BMW is headquartered in Munchen, Germany. It is registered at Munchen, Bayern, Germany.
BMW is established as a prominent manufacturer of luxury vehicles, focusing on performance, innovation, and sustainability. The company is engaged in the automotive sector, offering a range of vehicles including electric models under initiatives like Neue Klasse. Solutions are developed to enhance driving pleasure through advanced technology and design. Additionally, BMW is involved in cultural engagement and digital innovation, shaping future mobility trends.
BMW offers BMW Vehicles and BMW Electric Models.
BMW has made 5 acquisitions, including Brilliance Auto Group, Designworks, and HERE.
BMW has 1 investor. Key investors include European Union.
BMW operates through Bmw Ag.
Yes. BMW publishes BMW Driver's Guide, with over 1 million downloads.
The website of BMW receives about 1.4 million visits a month and ranks #35,798 among all websites worldwide.