Bobbie

San Francisco, United States Founded: 2017 • Age: 9 yrs
Organic milk-based baby formula powder is offered via online subscription.
Annual revenue $15,700 Latest available
Total funding $127.6M 5 rounds
Employees - Tracked headcount
Investors 6 Known backers
Products 5 Services tracked
Competitors 2 Brand Intelligence

About Bobbie

Bobbie is a company based in San Francisco (United States) founded in 2017 by Sarah Hardy and Laura Modi. It operates as a Direct-to-Consumer (D2C) and Subscription Services. Bobbie has raised $127.63 million across 5 funding rounds from investors including GroundForce Capital, VMG Partners and NextView Ventures. Bobbie has completed 1 acquisition, including Nature’s One. Bobbie offers products and services including Organic Whole Milk Infant Formula, Organic Infant Formula, Whole Milk Infant Formula, Organic Gentle Infant Formula, and Organic Vitamin D Drops. Bobbie operates in a competitive market with competitors including Kekoa Foods, among others.

  • Headquarter San Francisco, United States
  • Founders Sarah Hardy, Laura Modi
  • Stage Minicorn
  • Sectors
    Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Bobbie Baby
Operational Areas
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $15.7 K (USD)
    0
    as on Dec 31, 2021
  • Net Profit
    -$5.7 K (USD)
    -183
    as on Dec 31, 2021
  • EBITDA
    Not available
  • Total Equity Funding
    $127.63 M (USD)

    in 5 rounds

  • Latest Funding Round
    $70 M (USD), Series C

    Jul 12, 2023

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
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Products & Services of Bobbie

Bobbie offers a comprehensive portfolio of products and services, including Organic Whole Milk Infant Formula, Organic Infant Formula, Whole Milk Infant Formula, Organic Gentle Infant Formula, and Organic Vitamin D Drops.

Product name locked
Category locked
Primary

Formula made with organic whole milk for infants.

Product name locked
Category locked
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Skim milk-based formula designed for infant feeding needs.

Product name locked
Category locked
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Full cream formula with grass-fed whole milk content.

Product name locked
Category locked
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Gentle formula with smaller proteins for sensitive infants.

Product name locked
Category locked
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Vitamin D drops supporting infant bone and immunity.

People of Bobbie

Headcount 50-200
Employee Profiles 45
Employee Profiles
People
Kelly Kinnaird
Art Lead
People
Blair Pfander
Creative Director
People
Sara Ahmed Holman
Chief Commercial Officer (cco)
People
Nina Ungers
Brand Management Lead

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Funding Insights of Bobbie

Bobbie has successfully raised a total of $127.63M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $70 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Bobbie

Bobbie has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include GroundForce Capital, VMG Partners and NextView Ventures.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Investment firm focused on health and wellness companies.
Locked Locked Locked
Multi-sector company acquisitions are managed by VMG Partners.
Locked Locked Locked
Seed-stage tech startups are invested in by NextView Ventures.
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Investor details for Bobbie

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by Bobbie

Bobbie has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Nature’s One.

Investments
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Investment portfolio details for Bobbie

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Organic infant and toddler formulas are produced and distributed worldwide.
Locked Locked 1997 Locked
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Complete acquisition details for Bobbie

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Bobbie

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Detailed financials for Bobbie

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  • Historical revenue
  • Profit trends
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Bobbie Comparisons

Bobbie Primary company
Description
Organic milk-based baby formula powder is offered via online...
Location
San Francisco, United States
Founded Year
2017
Annual Revenue
$15.7 K (USD)
Net Profit
-$5.7 K (USD)
EBITDA
Not available
Employees
Not available
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Peer comparison for Bobbie

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
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Competitors of Bobbie

Bobbie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kekoa Foods, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Provides organic baby food pouches with adventurous ingredients for infant nutrition.
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Detailed competitors of Bobbie

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  • Domains and locations
  • Full company profiles
  • Operating metrics
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Latest news on Bobbie

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Complete news archive for Bobbie

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Bobbie

Bobbie was founded in 2017 and raised its 1st funding round 1 year after it was founded.

Bobbie is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Laura Modi is the current CEO of Bobbie. They have also founded this company.

Bobbie is a funded company, having raised a total of $127.63M across 5 funding rounds to date.

Annual revenue of Bobbie is $15.7K as on Dec 31, 2021.

Bobbie is engaged in the production of organic infant formula, modeled after breast milk, with a focus on clean ingredients and high safety standards. The company operates within the baby products sector, offering a range of formulas including whole milk, skim milk, and gentle options for sensitive infants. Solutions are provided through a direct-to-consumer model with subscription benefits, ensuring accessibility and convenience for parents across the United States. Additionally, Bobbie is committed to social impact initiatives and policy changes surrounding parenting culture.

Bobbie's top competitors include Kekoa Foods.

Bobbie offers Organic Whole Milk Infant Formula, Organic Infant Formula, Whole Milk Infant Formula, Organic Gentle Infant Formula, and Organic Vitamin D Drops.

Bobbie has made 1 acquisition, including Nature’s One.

Bobbie has 6 investors. Key investors include GroundForce Capital, VMG Partners, NextView Ventures, Park West, and Bolt.

The valuation of Bobbie is $85M as of May 2021.

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