About Bobbie
Bobbie is a Consumer company based in San Francisco (United States) founded in 2017 by Sarah Hardy and Laura Modi. It operates as an organic milk-based baby formula powder is offered via online subscription. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. Bobbie has raised $127.63 million across 5 funding rounds from investors including GroundForce Capital, VMG Partners and NextView Ventures. Bobbie has completed 1 acquisition, including Nature’s One. Bobbie was last valued at $85 million in May 2021. Its chief executive is Laura Modi. Its website hibobbie.com draws about 282 thousand monthly visits. Bobbie offers products and services including Organic Whole Milk Infant Formula, Organic Infant Formula, Whole Milk Infant Formula, Organic Gentle Infant Formula, and Organic Vitamin D Drops. Its focus areas include Consumer Goods, Baby Products and Infant Formula. Its legal entity is Bobbie Baby. Its competitors include Kekoa Foods.
Company details
Bobbie is engaged in the production of organic infant formula, modeled after breast milk, with a focus on clean ingredients and high safety standards. The company operates within the baby products sector, offering a range of formulas including whole milk, skim milk, and gentle options for sensitive infants. Solutions are provided through a direct-to-consumer model with subscription benefits, ensuring accessibility and convenience for parents across the United States. Additionally, Bobbie is committed to social impact initiatives and policy changes surrounding parenting culture.
- Headquarters San Francisco, United States
- Founders Sarah Hardy, Laura Modi
- Stage Minicorn
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website hibobbie.com
- Social LinkedIn X Facebook
- Legal Name Bobbie Baby
- Annual Revenue$15.7 K (USD)0as on Dec 31, 2021
- Net Profit-$5.7 K (USD)-183as on Dec 31, 2021
- Total Equity Funding$127.63M (USD)
in 5 rounds
- Latest Funding Round$70M (USD), Series C
Jul 2023
- InvestorsGroundForce Capital
& 5 more
- Investments & Acquisitions
Products & Services of Bobbie
Bobbie offers a comprehensive portfolio of products and services, including Organic Whole Milk Infant Formula, Organic Infant Formula, Whole Milk Infant Formula, Organic Gentle Infant Formula, and Organic Vitamin D Drops.
Formula made with organic whole milk for infants.
Skim milk-based formula designed for infant feeding needs.
Full cream formula with grass-fed whole milk content.
Gentle formula with smaller proteins for sensitive infants.
Vitamin D drops supporting infant bone and immunity.
Funding Insights of Bobbie
Bobbie has successfully raised a total of $127.63M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $70 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $127.63M
- Total Rounds 5
- Last Round Series C — $70M
- First Round $2.5M
(Jun 2018)
- Investors Count 6
All 5 funding rounds of Bobbie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2023 | $70M | Series C | – | GroundForce Capital | – |
| Mar 2022 | $40M | Series B | – | Park West | |
| Mar 2022 | $10M | Debt – Conventional | – | – | |
| May 2021 | $15.13M | Series A | $85M | VMG Partners | – |
| Jun 2018 | $2.5M | Seed | – | Bolt, The Lakehouse, Cameron Highlands |
| Date | Valuation | Stage |
|---|---|---|
| May 2021 | $85M | •••••••• |
Last known valuation $85M (May 2021). 6 investors in total: 6 institutional.
Investors in Bobbie
Bobbie has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include GroundForce Capital, VMG Partners and NextView Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm focused on health and wellness companies. | – | groundforcecapital.com | Venice, United States | |
Multi-sector company acquisitions are managed by VMG Partners. | – | vmgpartners.com | San Francisco, United States | |
Seed-stage tech startups are invested in by NextView Ventures. | – | nextview.vc | Boston, United States | |
Seed-stage investments in US companies are made by Bolt. | – | bolt.io | Boston, United States | |
- | – | parkwest.ie | - | |
A boutique hotel is operated in Cameron Highlands, Malaysia. | – | lakehouse-cameron.com | Cameron Highlands, Malaysia |
Investor details for Bobbie
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People of Bobbie
41 people are tracked at Bobbie (20 in leadership, 21 in team).
| Name | Role | Group |
|---|---|---|
Sarah Hardy | Co-Founder & CCO | Leadership |
Laura Modi | Co-Founder & CEO | Leadership |
Cat C. | Marketing Director | Leadership |
Blair Pfander | Creative Director | Leadership |
Sara Ahmed Holman | Chief Commercial Officer (cco) | Leadership |
Christina Berberich, PharmD, MPH, RD | VP Research & Development And Regulatory Affairs | Leadership |
Ashley Pelliccione | Vp, People & Talent | Leadership |
Morgan Audino | Director- Innovation And Go To Market | Leadership |
Kim Gebbia Chappell | Chief Brand Officer | Leadership |
Natalia Ferre | Vp, Strategy & Data Insights | Leadership |
Dina DiMaggio | Medical Research Director | Leadership |
Caitlin Kestermann | Executive Assistant To CEO | Leadership |
Kim Chappell | Chief Brand Officer | Leadership |
Casey Bauer | Chief Operations Officer | Leadership |
Elizabeth J. | Director Of Sales | Leadership |
Keith Garrard | Director Of Quality | Leadership |
Nina Amjadi | Director Of Lifecycle Marketing | Leadership |
Dani Addison | Director, Clinical Strategy and Research Operations | Leadership |
Shira Page, RN, NP, CLC | Director, Medical | Leadership |
Trudy Vinson | Brand Design Manager | Art Director | Leadership |
21 more people are available in the full profile.
Complete people profiles for Bobbie
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Investments & Acquisitions by Bobbie
Bobbie has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Nature’s One.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Organic infant and toddler formulas are produced and distributed worldwide. | naturesone.com | Columbus, United States | 1997 | Jul 2023 | •••• |
Complete acquisition details for Bobbie
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Timeline of Bobbie
5 dated milestones of Bobbie across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Bobbie is founded.
- Funding First funding round of $2.5M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series C, of $70.0M.
- Acquisition Acquires Nature’s One.
Competitors of Bobbie
Bobbie has 1 listed competitor in our database. They include Kekoa Foods, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kekoafoods.com | 2016 | West Orange, United States | – | – | Provides organic baby food pouches with adventurous ingredients for infant nutrition. |
Detailed competitors of Bobbie
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Bobbie
The website of Bobbie (hibobbie.com) receives about 281.9K visits a month and ranks #116,386 among all websites worldwide, #5,960 in Beauty and Cosmetics.
- Monthly visits281.9K
▲ 4.6% vs previous month
- Unique visitors148.9K
per month
- Global rank#116,386
among all websites
- Category rank#5,960
Lifestyle · Beauty and Cosmetics
- Bounce rate32%
- Pages per visit6.1
- Average visit1 min 59 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Bobbie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| byheart.com | 100% | 49.2K | #661,386 | View details | |
cowboycolostrum.com | cowboycolostrum.com | 92% | – | #388,553 | – |
milkshakehair.com | milkshakehair.com | 89% | – | #791,054 | – |
organicsbestshop.com | organicsbestshop.com | 74% | – | #527,627 | – |
| mybillie.com | 71% | 377.3K | #114,922 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Bobbie
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- 21 similar websites
- Audience overlap
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Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Bobbie (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Related news about Bobbie
Complete news archive for Bobbie
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Frequently Asked Questions about Bobbie
Bobbie was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Bobbie is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Laura Modi is the current CEO of Bobbie. They have also founded this company.
Bobbie is a funded company, having raised a total of $127.63M across 5 funding rounds to date. The company's 1st funding round was a Seed of $2.5M, raised on Jun 2018.
Annual revenue of Bobbie is $15.7K as on Dec 31, 2021.
Bobbie is engaged in the production of organic infant formula, modeled after breast milk, with a focus on clean ingredients and high safety standards. The company operates within the baby products sector, offering a range of formulas including whole milk, skim milk, and gentle options for sensitive infants. Solutions are provided through a direct-to-consumer model with subscription benefits, ensuring accessibility and convenience for parents across the United States. Additionally, Bobbie is committed to social impact initiatives and policy changes surrounding parenting culture.
Bobbie's top competitors include Kekoa Foods.
Bobbie offers Organic Whole Milk Infant Formula, Organic Infant Formula, Whole Milk Infant Formula, Organic Gentle Infant Formula, and Organic Vitamin D Drops.
Bobbie has made 1 acquisition, including Nature’s One.
Bobbie has 6 investors. Key investors include GroundForce Capital, VMG Partners, NextView Ventures, Park West, and Bolt.
The valuation of Bobbie is $85M as of May 2021.
Bobbie operates through Bobbie Baby.