About Bobbie
Bobbie is a company based in San Francisco (United States) founded in 2017 by Sarah Hardy and Laura Modi. It operates as a Direct-to-Consumer (D2C), and Subscription Services. Bobbie has raised $127.63 million across 5 funding rounds from investors including GroundForce Capital, VMG Partners and NextView Ventures. Bobbie has completed 1 acquisition, including Nature’s One. Bobbie offers products and services including Organic Whole Milk Infant Formula, Organic Infant Formula, Whole Milk Infant Formula, Organic Gentle Infant Formula, and Organic Vitamin D Drops. Bobbie operates in a competitive market with competitors including Kekoa Foods, among others.
- Headquarter San Francisco, United States
- Founders Sarah Hardy, Laura Modi
- Stage Minicorn
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Bobbie Baby
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Annual Revenue
$15.7 K0as on Dec 31, 2021
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Net Profit
$-5.7 K-183as on Dec 31, 2021
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EBITDA
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Total Equity Funding
$127.63 M (USD)
in 5 rounds
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Latest Funding Round
$70 M (USD), Series C
Jul 12, 2023
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Investors
GroundForce Capital
& 5 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of Bobbie
Bobbie offers a comprehensive portfolio of products and services, including Organic Whole Milk Infant Formula, Organic Infant Formula, Whole Milk Infant Formula, Organic Gentle Infant Formula, and Organic Vitamin D Drops. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Formula made with organic whole milk for infants.
Skim milk-based formula designed for infant feeding needs.
Full cream formula with grass-fed whole milk content.
Gentle formula with smaller proteins for sensitive infants.
Vitamin D drops supporting infant bone and immunity.
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Funding Insights of Bobbie
Bobbie has successfully raised a total of $127.63M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $70 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $70.0M
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First Round
First Round
(01 Jun 2018)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2023 | Amount | Series C - Bobbie | Valuation | GroundForce Capital |
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| Mar, 2022 | Amount | Series B - Bobbie | Valuation | Park West | |
| Mar, 2022 | Amount | Debt – Conventional - Bobbie | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Bobbie
Bobbie has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include GroundForce Capital, VMG Partners and NextView Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment firm focused on health and wellness companies.
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Founded Year | Domain | Location | |
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Multi-sector company acquisitions are managed by VMG Partners.
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Founded Year | Domain | Location | |
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Seed-stage tech startups are invested in by NextView Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Bobbie
Bobbie has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Nature’s One. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Organic infant and toddler formulas are produced and distributed worldwide.
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1997 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Bobbie
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bobbie Comparisons
Competitors of Bobbie
Bobbie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kekoa Foods, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provides organic baby food pouches with adventurous ingredients for infant nutrition.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Bobbie
Frequently Asked Questions about Bobbie
When was Bobbie founded?
Bobbie was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Where is Bobbie located?
Bobbie is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Bobbie?
Laura Modi is the current CEO of Bobbie. They have also founded this company.
Is Bobbie a funded company?
Bobbie is a funded company, having raised a total of $127.63M across 5 funding rounds to date. The company's 1st funding round was a Series B of $40M, raised on Jun 01, 2018.
What is the annual revenue of Bobbie?
Annual revenue of Bobbie is $15.7K as on Dec 31, 2021.
What does Bobbie do?
Bobbie is engaged in the production of organic infant formula, modeled after breast milk, with a focus on clean ingredients and high safety standards. The company operates within the baby products sector, offering a range of formulas including whole milk, skim milk, and gentle options for sensitive infants. Solutions are provided through a direct-to-consumer model with subscription benefits, ensuring accessibility and convenience for parents across the United States. Additionally, Bobbie is committed to social impact initiatives and policy changes surrounding parenting culture.
Who are the top competitors of Bobbie?
Bobbie's top competitors include Kekoa Foods.
What products or services does Bobbie offer?
Bobbie offers Organic Whole Milk Infant Formula, Organic Infant Formula, Whole Milk Infant Formula, Organic Gentle Infant Formula, and Organic Vitamin D Drops.
How many acquisitions has Bobbie made?
Bobbie has made 1 acquisition, including Nature’s One.
Who are Bobbie's investors?
Bobbie has 6 investors. Key investors include GroundForce Capital, VMG Partners, NextView Ventures, Park West, and Bolt.
What is Bobbie's valuation?
The valuation of Bobbie is $85M as of May 2021.
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