About BONTON
BONTON is a publicly listed company based in Omaha (United States) founded in 1915, and was acquired by Sun Capital Partners in September 2008. Apparel, home goods, and accessories are offered online by Gordmans. It operates on a Direct-to-Consumer (D2C) model. BONTON offers products and services including Clothing, Home Decor, and Costumes. Its focus areas include Department Stores and General Merchandise. Its legal entity is BrandX.com, Inc.
Company details
BONTON is managed as an online department store offering a wide range of products. Categories such as clothing, home decor, beauty products, and costumes are included in the inventory. Solutions for men, women, and kids are provided across various sectors. The store is designed to cater to diverse customer needs with seasonal and everyday items.
- Headquarters Omaha, United States
- Stage Public
- SectorsRetail
- Phone•••• ••••
- Website gordmans.com
- Social LinkedIn X Facebook
- Acquired by Sun Capital Partners (Sep 2008)
- Legal Name Brandx.Com, Inc.
- Annual Revenue$648.97 M (USD)2as on Jan 31, 2016
- Net Profit-$4.34 M (USD)-25as on Jan 31, 2016
- EBITDA-$1.33 M (USD)-43as on Jan 31, 2016
- Latest Funding Round$105K (USD), Post-IPO
Mar 2010
- Investors
- Acquired bySun Capital Partners
(Sep 2008)
Products & Services of BONTON
BONTON offers a comprehensive portfolio of products and services, including Clothing, Home Decor, and Costumes.
Various clothing items for all ages are offered.
Home decor products for interiors are provided here.
Costumes for babies and kids are sold online.
Funding Insights of BONTON
- Total Rounds 2
- Last Round Post-IPO — $105,000
- First Round $58.9M
(Aug 2008)
All 2 funding rounds of BONTON with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2010 | $105,000 | Post-IPO | – | – | – |
| Aug 2008 | $58.9M | Post-IPO | – | – | – |
1 investors in total: 1 institutional.
Investors in BONTON
BONTON has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Sun Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm | 1995 | suncappart.com | Boca Raton, United States |
Investor details for BONTON
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BONTON
1 people are tracked at BONTON (1 in leadership).
| Name | Role | Group |
|---|---|---|
Michelle Perrotto | Director Of Finance And Treasury | Leadership |
Complete people profiles for BONTON
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BONTON
5 dated milestones of BONTON across 95 years, from founding to its latest funding, stage changes and deals.
- Founded BONTON is founded.
- Funding First funding round of $58.9M.
- Exit Acquired by Sun Capital Partners.
- Funding Latest funding round, Post-IPO, of $105K.
- IPO Lists on the stock exchange (IPO).
Web traffic of BONTON
Websites that share an audience with BONTON (gordmans.com).
Websites whose visitors overlap most with BONTON. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| walmart.com | 100% | 500.4M | #69 | View details | |
| target.com | 100% | 208.7M | #155 | View details | |
| kohls.com | 87% | 53.6M | #624 | View details | |
kmart.com | kmart.com | 79% | #99,441 | – | |
| sears.com | 75% | 1.4M | #43,421 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for BONTON
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Retail Stores & Chains
3 companies that operate in the same segment as BONTON (Retail Stores & Chains) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Home improvement products and services are retailed by Lowe's. | 1946 | Mooresville, North Carolina, United States | USD 86.29 B | 270,000 | ||
Office supplies and business products are distributed online to companies. | 1986 | Framingham, Massachusetts, United States | 13,447 | |||
Pet foods, products, and care services are provided by PetSmart. | 1987 | Phoenix, Arizona, United States | USD 23.3 M |
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Frequently Asked Questions about BONTON
BONTON was founded in 1915 and raised its 1st funding round 93 years after it was founded.
BONTON is headquartered in Omaha, United States. It is registered at Omaha, Nebraska, United States.
Annual revenue of BONTON is $648.97M as on Jan 31, 2016.
BONTON is managed as an online department store offering a wide range of products. Categories such as clothing, home decor, beauty products, and costumes are included in the inventory. Solutions for men, women, and kids are provided across various sectors. The store is designed to cater to diverse customer needs with seasonal and everyday items.
BONTON offers Clothing, Home Decor, and Costumes.
BONTON has 1 investor. Key investors include Sun Capital Partners.
BONTON operates through Brandx.Com, Inc..
Yes. BONTON was acquired by Sun Capital Partners in September 2008.