About Bonusly
Bonusly is a company based in Boulder (United States) founded in 2012 by Raphael Crawford Marks.. Bonusly has raised $31.39 million across 5 funding rounds from investors including FirstMark, Ankona Capital and Access Venture Partners. The company has 48 employees as of December 31, 2023. Bonusly offers products and services including Recognition Platform, Rewards System, and Performance Tools. Bonusly operates in a competitive market with competitors including Culture Amp, Achievers, ScribbleLive, Xoxoday and Fond, among others.
- Headquarter Boulder, United States
- Employees 48 as on 31 Dec, 2023
- Founders Raphael Crawford Marks
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Smartly, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$31.39 M (USD)
in 5 rounds
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Latest Funding Round
$18.9 M (USD), Series B
Feb 28, 2023
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Investors
FirstMark
& 5 more
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Employee Count
48
as on Dec 31, 2023
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Products & Services of Bonusly
Bonusly offers a comprehensive portfolio of products and services, including Recognition Platform, Rewards System, and Performance Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enables peer-to-peer recognition and celebrates core values
Allows point redemption for gifts and rewards
Supports check-ins and feedback for team performance
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Funding Insights of Bonusly
Bonusly has successfully raised a total of $31.39M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $18.9 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series B — $18.9M
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First Round
First Round
(01 Oct 2014)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2023 | Amount | Series B - Bonusly | Valuation | Ankona Capital | |
| Jun, 2020 | Amount | Series A - Bonusly | Valuation | Access Venture Partners | |
| Apr, 2019 | Amount | Seed - Bonusly | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Bonusly
Bonusly has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include FirstMark, Ankona Capital and Access Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investments are made by Ankona Capital in early-stage software companies.
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Founded Year | Domain | Location | |
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Early-stage venture capital is invested in tech startups across sectors.
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Founded Year | Domain | Location | |
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US focused early to expansion stage VC firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Bonusly
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Bonusly
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bonusly Comparisons
Competitors of Bonusly
Bonusly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Culture Amp, Achievers, ScribbleLive, Xoxoday and Fond, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Employee experience management platform
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| domain | founded_year | HQ Location |
Employee Recognition and engagement platform provider
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| domain | founded_year | HQ Location |
Employee engagement is supported through interactive assessments and polls.
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| domain | founded_year | HQ Location |
AI-powered loyalty, rewards, and employee engagement solutions are provided.
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| domain | founded_year | HQ Location |
Employee recognition and perks are facilitated via a digital platform.
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| domain | founded_year | HQ Location |
Employee benefits and engagement are delivered via a cloud-based platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Bonusly
Frequently Asked Questions about Bonusly
When was Bonusly founded?
Bonusly was founded in 2012 and raised its 1st funding round 2 years after it was founded.
Where is Bonusly located?
Bonusly is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Who is the current CEO of Bonusly?
Raphael Crawford Marks is the current CEO of Bonusly. They have also founded this company.
Is Bonusly a funded company?
Bonusly is a funded company, having raised a total of $31.39M across 5 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Oct 01, 2014.
How many employees does Bonusly have?
As of Dec 31, 2023, the latest employee count at Bonusly is 48.
What does Bonusly do?
Cloud-based platform for employee recognition. It offers employee recognition and rewards platform that offers multiple ways to engage employees and improve retention. It provides a dashboard of people analytics to understand recognition trends and offers recognition programs and improve employee engagement. It allows employees to give bonuses to their peers, direct reports, and managers to recognise their contributions through the platforms peer-to-peer recognition. Employees can earn recognition points that can be redeemed for gifts cards, charitable donations, and bespoke prizes such as PTO, company-branded apparel, or lunch with the CEO.
Who are the top competitors of Bonusly?
Bonusly's top competitors include Culture Amp, Xoxoday and Vantage Circle.
What products or services does Bonusly offer?
Bonusly offers Recognition Platform, Rewards System, and Performance Tools.
Who are Bonusly's investors?
Bonusly has 6 investors. Key investors include FirstMark, Ankona Capital, Access Venture Partners, Next Frontier Capital, and Operator Partners.
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