About Boo Box
Boo Box is a Media & Entertainment company based in Sao Paulo (Brazil) founded in 2007, and was acquired by FTPI Digital in October 2015. Ads are delivered across blogs, niche sites, and social profiles. Boo Box has raised $300 thousand across 2 funding rounds from investors including Monashees, Intel Capital and FTPI Digital. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device.
Company details
Boo-Box is an ad network of blogs, niche websites social profiles. Supports different ad formats such as display ads, totem, overlay, and video embed. Provides self-service solution for small and medium-sized advertisers. Also provides behavioral targeting retargeting campaign solutions. Claims to display one billion ads per month to 60 million people in Brazil in more than 700,000 blogs and websites. Customers include Vivo, Unilever, Bradesco, Petrobras, and Itau. has been acquired by FTPI Digital in October 2015.
- Headquarters Sao Paulo, Brazil
- Stage Acquired
- SectorsMedia & Entertainment
- Email••••••••
- Website boo-box.com
- Social LinkedIn X
- Acquired by FTPI Digital (Oct 2015)
- Total Equity Funding$300K (USD)
in 2 rounds
- InvestorsMonashees
& 2 more
- Acquired byFTPI Digital
(Oct 2015)
Funding Insights of Boo Box
Boo Box has successfully raised a total of $300K across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $300,000
- Total Rounds 2
- First Round $300,000
(Nov 2007)
- Investors Count 2
All 2 funding rounds of Boo Box with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2010 | Series A | – | – | ||
| Nov 2007 | $300,000 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Boo Box
Boo Box has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Monashees, Intel Capital and FTPI Digital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sectors like ad tech, food tech, logistics, services are targeted. | monashees.com | Sao Paulo, Brazil | ||
Investment in technology startups focusing on compute, AI, and related innovations. | intelcapital.com | |||
| 1980 | ftpidigital.com.br | Sao Paulo, Brazil |
Investor details for Boo Box
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Boo Box
2 people are tracked at Boo Box (2 in leadership).
| Name | Role | Group |
|---|---|---|
Carla Morgado | Director Of Finance And Administration | Leadership |
Guga Mafra | CEO | Leadership |
Complete people profiles for Boo Box
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Boo Box
4 dated milestones of Boo Box across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Boo Box is founded.
- Funding First funding round of $300K.
- Funding Latest funding round, Series A,.
- Exit Acquired by FTPI Digital.
Web traffic of Boo Box
Websites that share an audience with Boo Box (boo-box.com).
Websites whose visitors overlap most with Boo Box. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bullet.com.br | bullet.com.br | 100% | #6,525,393 | – | |
pt.wikipedia.org | pt.wikipedia.org | 31% | – | ||
marcogomes.com | marcogomes.com | 31% | #4,875,043 | – | |
| peixeurbano.com.br | 21% | 13.8K | #1,524,282 | View details |
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Frequently Asked Questions about Boo Box
Boo Box was founded in 2007.
Boo Box is headquartered in Sao Paulo, Brazil.
Boo Box is a funded company, having raised a total of $300K across 2 funding rounds to date. The company's 1st funding round was a Seed of $300K, raised on Nov 2007.
Boo-Box is an ad network of blogs, niche websites social profiles. Supports different ad formats such as display ads, totem, overlay, and video embed. Provides self-service solution for small and medium-sized advertisers. Also provides behavioral targeting retargeting campaign solutions. Claims to display one billion ads per month to 60 million people in Brazil in more than 700,000 blogs and websites. Customers include Vivo, Unilever, Bradesco, Petrobras, and Itau. has been acquired by FTPI Digital in October 2015.
Boo Box has 3 investors. Key investors include Monashees, Intel Capital, and FTPI Digital.
Yes. Boo Box was acquired by FTPI Digital in October 2015.