About Boojum
Boojum is a company based in Belfast (United Kingdom) founded in 2007, and was acquired by Azzurri Group in June 2023. Mexican-style burrito bar food and catering services are provided. The company has 133 employees. Its chief executive, as recorded, is David Maxwell. Its website boojummex.com draws about 52 thousand monthly visits.
Company details
Boojum was founded in 2007 in Belfast, United Kingdom, within the food services sector. Mexican-style burrito bar meals, including burritos, burrito bowls, tacos, and nachos, are offered through in-store, online, and mobile app channels. Catering services are provided, alongside a loyalty program and gift cards. Ready meals are distributed via selected retailers. Operations emphasize fresh ingredients and a specific flavor profile.
- Headquarters Belfast, United Kingdom
- Employees 133
- Stage Acquired
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Website boojummex.com
- Social LinkedIn X Facebook Instagram
- Acquired by Azzurri Group (Jun 2023)
- Legal Name Boojum
- Annual Revenue$8.33 M (USD)as on Apr 25, 2021
- Net Profit-$829.42 K (USD)as on Apr 25, 2021
- InvestorsAzzurri Group
& 1 more
- Employee Count133
- Acquired by
Investors in Boojum
Boojum has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Azzurri Group and Renatus Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A private equity firm based in Dublin, Ireland, is operated. | renatus.ie | Dublin, Ireland | ||
Chain of casual dining restaurant offering Italian cuisine | 2015 | azzurrigroup.co.uk | London, United Kingdom |
Investor details for Boojum
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People of Boojum
9 people are tracked at Boojum (2 in leadership, 7 in team); the tracked headcount is 133.
| Name | Role | Group |
|---|---|---|
David Maxwell | CEO | Leadership |
Robert Powell | Head of Operations & People | Leadership |
Botond Molnar | New Openings Manager | Team |
Susan Angley | Operations Manager | Team |
Katy McLean | Training and Recruitment Manager | Team |
Fiona Tanham | Human Resources Manager | Team |
Hayley McCusker | Payroll Manager | Team |
Kelly Waide | Office And Operations Coordinator | Team |
Clémentine Lasnet | Front Of House | Team |
Complete people profiles for Boojum
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Timeline of Boojum
3 dated milestones of Boojum across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Boojum is founded.
- Exit Acquired by Renatus.
- Exit Acquired by Azzurri Group.
Web traffic of Boojum
The website of Boojum (boojummex.com) receives about 51.9K visits a month and ranks #695,713 among all websites worldwide, #5,491 in Restaurants and Delivery.
- Monthly visits51.9K
▲ 36% vs previous month
- Unique visitors15.2K
per month
- Global rank#695,713
among all websites
- Category rank#5,491
Food and Drink · Restaurants and Delivery
- Bounce rate48%
- Pages per visit3.1
- Average visit49 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Boojum. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
theburritobar.com.au | theburritobar.com.au | 100% | #1,667,741 | – | |
| pancheros.com | 100% | #470,061 | View details | ||
just-eat.ie | just-eat.ie | 100% | #37,877 | – | |
papalote-sf.com | papalote-sf.com | 99% | #4,033,294 | – | |
mca-insight.com | mca-insight.com | 98% | #1,399,105 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Boojum
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- 12 similar websites
- Audience overlap
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- Traffic by brand
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Frequently Asked Questions about Boojum
Boojum was founded in 2007.
Boojum is headquartered in Belfast, United Kingdom. It is registered at Belfast, Northern Ireland, United Kingdom.
David Maxwell is the CEO of Boojum, as recorded in our data.
Boojum has 133 employees.
Annual revenue of Boojum is $8.33M as on Apr 25, 2021.
Boojum was founded in 2007 in Belfast, United Kingdom, within the food services sector. Mexican-style burrito bar meals, including burritos, burrito bowls, tacos, and nachos, are offered through in-store, online, and mobile app channels. Catering services are provided, alongside a loyalty program and gift cards. Ready meals are distributed via selected retailers. Operations emphasize fresh ingredients and a specific flavor profile.
Boojum has 2 investors. Key investors include Azzurri Group, and Renatus Capital Partners.
Boojum operates through Boojum.
Yes. Boojum was acquired by Azzurri Group in June 2023.