About BookFresh
BookFresh is a company based in San Francisco (United States) founded in 2008, and was acquired by Square in February 2014. Online scheduling and appointment booking is provided for small businesses. BookFresh has raised $2 million across 3 funding rounds from investors including Square, NBCUniversal and Baseline Ventures.
Company details
BookFresh was founded in 2008 in San Francisco, United States, as a SaaS platform in the scheduling sector. Online appointment booking and management services are offered to small business owners, with features including multiple staff calendars, synchronization with apps like Google and iCal, integrated online payments, and automated reminders. The company was acquired by Square in 2014.
- Headquarters San Francisco, United States
- Stage Acquired
- Website bookfresh.com
- Social LinkedIn X Facebook
- Acquired by Square (Feb 2014)
Funding Insights of BookFresh
BookFresh has successfully raised a total of $2M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $500 thousand completed in July 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 3
- Last Round Seed — $500,000
- Investors Count 6
All 3 funding rounds of BookFresh with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2009 | $500,000 | Seed | – | – | |
| Jul 2009 | $1.5M | Seed | – | – | – |
| Aug 2008 | Seed | – | – |
7 investors in total: 7 institutional.
Investors in BookFresh
BookFresh has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Square, NBCUniversal and Baseline Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed and early-stage investments are focused on US tech companies. | baselinev.com | San Francisco, United States | ||
Hatch Ventures LLC is engaged in developing consumer products. | hatchventures.com | New York, United States | ||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
Investments in technology startups are made by Felicis Ventures. | felicis.com | Menlo Park, United States | ||
| i-hatch.com | ||||
TV content production, media, and entertainment services are provided. | 2004 | nbcuniversal.com | New York, United States | |
POS solutions are provided for retail businesses. | 2009 | squareup.com | San Francisco, United States |
Investor details for BookFresh
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of BookFresh
4 dated milestones of BookFresh across 6 years, from founding to its latest funding, stage changes and deals.
- Founded BookFresh is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $500K.
- Exit Acquired by Square.
Web traffic of BookFresh
Websites that share an audience with BookFresh (bookfresh.com).
Websites whose visitors overlap most with BookFresh. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| clickbook.net | 100% | 680.7K | #3,106,844 | View details | |
setster.com | setster.com | 85% | #945,745 | – | |
| snapappointments.com | 85% | 19.5K | #1,252,874 | View details | |
| sendthisfile.com | 82% | #343,798 | View details | ||
| rapidfeeds.com | 82% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for BookFresh
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about BookFresh
BookFresh was founded in 2008.
BookFresh is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
BookFresh is a funded company, having raised a total of $2M across 3 funding rounds to date.
BookFresh was founded in 2008 in San Francisco, United States, as a SaaS platform in the scheduling sector. Online appointment booking and management services are offered to small business owners, with features including multiple staff calendars, synchronization with apps like Google and iCal, integrated online payments, and automated reminders. The company was acquired by Square in 2014.
BookFresh has 7 investors. Key investors include Square, NBCUniversal, Baseline Ventures, Hatch Ventures, and SV Angel.
Yes. BookFresh was acquired by Square in February 2014.