Boulanger
About Boulanger
Boulanger is a Retail company, and was acquired by Sonae in August 2008. Boulanger is engaged in retailing electronics and household appliances. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. Boulanger has completed 1 acquisition, including Krefel. Its website boulanger.com draws about 15.7 million monthly visits. Boulanger offers products and services including Reconditioned Electronics, Household Appliances, and TV and Audio Equipment. Its focus areas include Electronics Retail and Consumer Electronics. Its legal entity is Boulanger SA.
Company details
Boulanger is involved in the retail of consumer electronics and household appliances across France. The company offers a wide range of products, including reconditioned smartphones, tablets, TVs, audio equipment, and large appliances like refrigerators and washing machines. Various sectors such as home entertainment, personal gadgets, and kitchen solutions are covered. Services like product repair and trade-in programs are also provided to enhance customer experience.
- Stage Acquired
- SectorsRetail
- Website boulanger.com
- Acquired by Sonae (Aug 2008)
- Legal Name Boulanger Sa
Products & Services of Boulanger
Boulanger offers a comprehensive portfolio of products and services, including Reconditioned Electronics, Household Appliances, and TV and Audio Equipment.
Reconditioned smartphones and tablets are sold by Boulanger.
Large household appliances are offered for various needs.
Televisions and sound systems are provided for customers.
Investors in Boulanger
Boulanger has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Sonae.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Retail group operating across a variety of categories like food, books and stationery, clothing, footwear, and consumer electronics | 1959 | sonae.pt |
Investor details for Boulanger
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Investments & Acquisitions by Boulanger
Boulanger has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Krefel.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Industrial automation solutions and services are provided for various sectors. | krefel.be | Belgium | 1958 | Jun 2019 | •••• |
Complete acquisition details for Boulanger
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Web traffic of Boulanger
The website of Boulanger (boulanger.com) receives about 15.7M visits a month.
- Monthly visits15.7M
▼ 7.5% vs previous month
Websites whose visitors overlap most with Boulanger. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fnac.com | 100% | 27.4M | #1,638 | View details | |
e.leclerc | e.leclerc | 95% | #3,822 | – | |
backmarket.fr | backmarket.fr | 84% | #8,569 | – | |
| auchan.fr | 76% | 9.8M | #3,926 | View details | |
| cdiscount.com | 71% | 33.4M | #1,217 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Boulanger
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Boulanger
Boulanger is involved in the retail of consumer electronics and household appliances across France. The company offers a wide range of products, including reconditioned smartphones, tablets, TVs, audio equipment, and large appliances like refrigerators and washing machines. Various sectors such as home entertainment, personal gadgets, and kitchen solutions are covered. Services like product repair and trade-in programs are also provided to enhance customer experience.
Boulanger offers Reconditioned Electronics, Household Appliances, and TV and Audio Equipment.
Boulanger has made 1 acquisition, including Krefel.
Boulanger has 1 investor. Key investors include Sonae.
Boulanger operates through Boulanger Sa.
Yes. Boulanger was acquired by Sonae in August 2008.
The website of Boulanger receives about 15.7 million visits a month.