About Bounty
Bounty is a Consumer company based in Welwyn Garden City (United Kingdom) founded in 1959 by Bill Hopewell Smith, and was acquired by Gen Video in September 2024. It operates as a support and resources for pregnancy and parenting are provided by Bounty. It operates on a Freemium and Advertising Model model in Consumer and Media & Entertainment sectors. The company has 41 employees. Its website bounty.com draws about 344 thousand monthly visits. Bounty offers products and services including Pregnancy & Baby App and Bounty Packs. Its focus areas include Healthcare, Maternal and Child Health and Pregnancy and Parenting Support. Its legal entity is Joy Memories Inc. Its competitors include Yandex, BabyCenter, theAsianparent, Momspresso and Hopster and 2 more; 5 of its 7 listed competitors have raised funding.
Company details
Comprehensive advice and tools for pregnancy and parenting are offered by Bounty. Services include week-by-week pregnancy updates, baby development trackers, and access to free sample packs. The platform caters to expecting and new parents, covering sectors like maternal health and child care. Digital tools such as the Bounty Pregnancy Baby App are provided alongside community support and exclusive offers from partner brands.
Products & Services of Bounty
Bounty offers a comprehensive portfolio of products and services, including Pregnancy & Baby App and Bounty Packs.
Personalized updates on pregnancy and baby development provided.
Free sample packs for pregnancy and baby needs offered.
Funding Insights of Bounty
- Total Rounds 3
- Investors Count 3
All 3 funding rounds of Bounty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2011 | – | Private Equity Round | – | – | |
| Jun 2009 | – | Debt – Conventional | – | – | |
| Jun 2009 | – | Private Equity Round | – | – |
7 investors in total: 7 institutional.
Investors in Bounty
Bounty has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include HSBC, Lloyds Banking Group and Gen Video.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A mid-market private equity firm based in Europe is operated. | – | equistonepe.com | London, United Kingdom | |
- | – | ecipartners.com | - | |
Universal banking and financial advisory services are provided globally. | 1865 | hsbc.com | London, United Kingdom | |
Commercial banking and insurance services are offered to clients worldwide. | 1975 | lloydsbankinggroup.com | London, United Kingdom | |
Barclays Investment Bank is engaged in providing advisory, financing, and risk management services to companies, governments, and financial institutions worldwide. | – | investmentbank.barclays.com | - | |
Digital media for family activities and parenting is provided. | 2009 | kaboose.com | New York, United States | |
Video marketing and syndication platform connects brands with influencers. | 2004 | gen.video | New York, United States |
Investor details for Bounty
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People of Bounty
2 people are tracked at Bounty (2 in leadership); the tracked headcount is 41.
| Name | Role | Group |
|---|---|---|
Bill Hopewell Smith | Founder | Leadership |
Jim Kelleher | Managing Director | Leadership |
Complete people profiles for Bounty
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Timeline of Bounty
7 dated milestones of Bounty across 65 years, from founding to its latest funding, stage changes and deals.
Competitors of Bounty
Bounty has 7 listed competitors in our database, 5 of them funded. They include Yandex, BabyCenter, theAsianparent, Momspresso and Hopster, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yandex.ru | 2000 | Moscow, Russia | – | – | Blog focusing on music, market, video, and other related topics | |
| babycenter.com | 1997 | San Francisco, United States | $13.5M | – | Parenting Website | |
| theasianparent.com | 2008 | Singapore | – | – | A digital platform for parenting and pregnancy guidance is provided. | |
| momspresso.com | 2010 | Gurugram, India | $9.46M | 906 | Content on parenting topics is delivered via an online portal. | |
| hopster.com | 2012 | Middleton, United States | $1.5M | – | Printable grocery and household coupons are provided via Hopster's platform. | |
| brightly.eco | 2018 | San Francisco, United States | $1.9M | 185 | Online platform offering diversified lifestyle news | |
| highsnobiety.com | 2007 | Berlin, Germany | $8.5M | 101 | Online streetwear, sneaker, and lifestyle magazine and foundation focused on education investments for minorities |
Detailed competitors of Bounty
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Web traffic of Bounty
The website of Bounty (bounty.com) receives about 344.3K visits a month and ranks #221,405 among all websites worldwide, #7,283 in Womens Health.
- Monthly visits344.3K
▲ 73.8% vs previous month
- Unique visitors103.6K
per month
- Global rank#221,405
among all websites
- Category rank#7,283
Health · Womens Health
- Bounce rate49%
- Pages per visit2.1
- Average visit46 sec
- DevicesDesktop 26% · Mobile 74%
Websites whose visitors overlap most with Bounty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
babycentre.co.uk | babycentre.co.uk | 100% | – | #39,377 | – |
| fitpregnancy.com | 96% | – | – | View details | |
ukbabynames.com | ukbabynames.com | 69% | – | #1,177,503 | – |
pregnancy.about.com | pregnancy.about.com | 69% | – | – | – |
| babycenter.com | 65% | 9.9M | #7,306 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for Bounty
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- 22 similar websites
- Audience overlap
- Engagement analytics
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Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Bounty (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Related news about Bounty
Complete news archive for Bounty
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Frequently Asked Questions about Bounty
Bounty was founded in 1959 and raised its 1st funding round 50 years after it was founded.
Bounty is headquartered in Welwyn Garden City, United Kingdom. It is registered at Welwyn Garden City, Hertfordshire, United Kingdom.
Bounty has 41 employees.
Comprehensive advice and tools for pregnancy and parenting are offered by Bounty. Services include week-by-week pregnancy updates, baby development trackers, and access to free sample packs. The platform caters to expecting and new parents, covering sectors like maternal health and child care. Digital tools such as the Bounty Pregnancy Baby App are provided alongside community support and exclusive offers from partner brands.
Bounty's top competitors include Yandex, Brightly and BabyCenter.
Bounty offers Pregnancy & Baby App and Bounty Packs.
Bounty has 7 investors. Key investors include HSBC, Lloyds Banking Group, Gen Video, Kaboose, and Equistone Partners Europe.
Bounty operates through Joy Memories Inc..
Yes. Bounty was acquired by Barclays in June 2009.
The website of Bounty receives about 344 thousand visits a month and ranks #221,405 among all websites worldwide.