About Bowflex
Bowflex is a Consumer company based in Vancouver (United States) founded in 1986, and was acquired by Johnson Health Tech in April 2024. Fitness equipment is produced and distributed by Bowflex. Its website bowflex.com draws about 802 thousand monthly visits. Bowflex offers products and services including Home Exercise Equipment and Digital Fitness Membership. Its focus areas include Consumer Goods, Sports Equipment, Fitness & Exercise and Fitness Equipment. Its legal entity is Johnson Health Tech Retail, Inc.
Company details
Bowflex was established in 1986 and is headquartered in Vancouver, United States. Operations focus on the fitness equipment sector, where a range of products such as home gyms, treadmills, ellipticals, bikes, max trainers, HVT systems, body towers, and accessories are manufactured and sold. The brand serves consumers seeking home-based exercise solutions through its domain, bowflex.com.
- Headquarters Vancouver, United States
- Stage Acquired
- SectorsConsumer
- Website category Sports
- Phone•••• ••••
- Website bowflex.com
- Social X Facebook Instagram YouTube
- Acquired by Johnson Health Tech (Apr 2024)
- Legal Name Johnson Health Tech Retail, Inc
- InvestorsGener8tor
& 1 more
- Acquired byJohnson Health Tech
(Apr 2024)
Products & Services of Bowflex
Bowflex offers a comprehensive portfolio of products and services, including Home Exercise Equipment and Digital Fitness Membership.
A range of machines including bikes and treadmills is provided for home workouts
JRNY membership is offered for adaptive fitness experiences
Apps and channels of Bowflex
Bowflex publishes 2 mobile apps with over 50K+ downloads; its YouTube channel BowFlex has 926K subscribers and 30 videos.
Videos from Bowflex
The most watched videos on Bowflex's YouTube channel, BowFlex (926K subscribers). Click a video to play it here.
More on BowFlex.
Funding Insights of Bowflex
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Bowflex with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2014 | Unspecified | – | Gener8tor | – |
2 investors in total: 2 institutional.
Investors in Bowflex
Bowflex has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Gener8tor and JohnsonHealthTech.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated via a 12-week program with funding support. | 2012 | gener8tor.com | Madison, United States | |
Health technology solutions and equipment services in the healthcare sector. | 1975 | johnsonhealthtech.com |
Investor details for Bowflex
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Bowflex
3 dated milestones of Bowflex across 38 years, from founding to its latest funding, stage changes and deals.
- Founded Bowflex is founded.
- Funding First funding round.
- Exit Acquired by Johnson Health Tech.
Web traffic of Bowflex
The website of Bowflex (bowflex.com) receives about 801.7K visits a month and ranks #72,810 among all websites worldwide, #2,363 in Sports.
- Monthly visits801.7K
▲ 2.7% vs previous month
- Unique visitors435.9K
per month
- Global rank#72,810
among all websites
- Category rank#2,363
Sports · Sports
- Bounce rate57%
- Pages per visit2.2
- Average visit1 min 43 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Bowflex. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nordictrack.com | nordictrack.com | 100% | #57,234 | – | |
| schwinnfitness.com | 73% | 150.8K | #269,859 | View details | |
| nautilus.com | 68% | 13.4K | #1,844,738 | View details | |
| totalgym.com | 68% | 42.5K | #459,002 | View details | |
soloflex.com | soloflex.com | 68% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bowflex
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sports & Outdoor Goods
3 companies that operate in the same segment as Bowflex (Sports & Outdoor Goods) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-sports apparel, footwear, and equipment are provided worldwide by PUMA. | 1948 | Boston, Massachusetts, United States | USD 8.58 B | 19,600 | ||
Manufactures and sells golf accessories | 1982 | Carlsbad, California, United States | USD 1.59 B | 33,319 | ||
Golf equipment and apparel are manufactured and distributed. | 1910 | Fairhaven, Massachusetts, United States | USD 42.75 M | USD 2.56 B | 7,300 |
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Frequently Asked Questions about Bowflex
Bowflex was founded in 1986 and raised its 1st funding round 28 years after it was founded.
Bowflex is headquartered in Vancouver, United States. It is registered at Vancouver, Washington, United States.
Bowflex was established in 1986 and is headquartered in Vancouver, United States. Operations focus on the fitness equipment sector, where a range of products such as home gyms, treadmills, ellipticals, bikes, max trainers, HVT systems, body towers, and accessories are manufactured and sold. The brand serves consumers seeking home-based exercise solutions through its domain, bowflex.com.
Bowflex offers Home Exercise Equipment and Digital Fitness Membership.
Bowflex has 2 investors. Key investors include Gener8tor, and JohnsonHealthTech.
Bowflex operates through Johnson Health Tech Retail, Inc.
Yes. Bowflex was acquired by Johnson Health Tech in April 2024.
Yes. Bowflex publishes Explore the World by JHT and 1 more app, with over 50,000 downloads.
The website of Bowflex receives about 802 thousand visits a month and ranks #72,810 among all websites worldwide.