About Bownty
Bownty is a Retail company based in Ballerup (Denmark) founded in 2011, and was acquired by North-East Venture in May 2017. Daily deals are aggregated online in multiple categories. Bownty has raised $5.6 million across 3 funding rounds from investors including Accelerace, Howzat Partners and SEED Capital. The company has 10 employees. Bownty has completed 1 acquisition, including Yunait. Bownty offers products and services including Deal Aggregation Platform and Mobile App. Its focus areas include Coupons and Deals, Deals and Deal Discovery. Its legal entity is Bownty Nova ApS.
Company details
Bownty was established in 2011 in Ballerup, Denmark, as an online aggregator of daily deals. Operations focus on a platform that compiles offers across sectors including food and drinks, events and activities, health and beauty, shopping, and travel. The service connects users with discounted opportunities in these areas, primarily serving the European market through its domain bownty.co.uk. Ownership is held by Mads Kessel.
- Headquarters Ballerup, Denmark
- Employees 10
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website bownty.co.uk
- Social LinkedIn X Facebook Instagram
- Acquired by North-East Venture (May 2017)
- Legal Name Bownty Nova Aps
- Total Equity Funding$5.6M (USD)
in 3 rounds
- Latest Funding Round$3.86M (USD), Series A
Oct 2015
- InvestorsAccelerace
& 4 more
- Employee Count10
- Investments & Acquisitions
- Acquired byNorth-East Venture
(May 2017)
Products & Services of Bownty
Bownty offers a comprehensive portfolio of products and services, including Deal Aggregation Platform and Mobile App.
Website for browsing daily deals in various categories
App to access and explore deals on the go
Funding Insights of Bownty
Bownty has successfully raised a total of $5.6M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3.86 million completed in October 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.6M
- Total Rounds 3
- Last Round Series A — $3.86M
- First Round $646,950
(Jun 2012)
- Investors Count 4
All 3 funding rounds of Bownty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2015 | $3.86M | Series A | – | Howzat Partners, Seed Capital | |
| Apr 2013 | $1.1M | Seed | – | Accelerace | |
| Jun 2012 | $646,950 | Seed | – | Seed Capital | – |
5 investors in total: 4 institutional and 1 angel.
Investors in Bownty
Bownty has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Accelerace, Howzat Partners and SEED Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early stage venture capital firm investing in UK | howzatpartners.com | Luxembourg, Luxembourg | ||
Venture capital firm backing Nordic tech startups from seed to Series A with investments in Consumer, Deep Tech, and related sectors. | seedcapital.dk | |||
Funding and support are provided to early-stage startups by Accelerace. | 2008 | accelerace.io | Copenhagen, Denmark | |
A family office is operated to preserve wealth across generations. | 2013 | north-east-venture.com | Hellerup, Denmark | |
PV Pia Vemmelund | unknown_4796347f8efe40c59 |
Investor details for Bownty
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Bownty
1 people are tracked at Bownty (1 in leadership); the tracked headcount is 10.
| Name | Role | Group |
|---|---|---|
Mads Kessel | Owner | Leadership |
Complete people profiles for Bownty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Bownty
Bownty has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Yunait.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Operates a digital platform for discovering deals efficiently. | yunait.com | Madrid, Spain | 2009 | Jun 2014 | •••• |
Complete acquisition details for Bownty
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Bownty
5 dated milestones of Bownty across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Bownty is founded.
- Funding First funding round of $647K.
- Acquisition Acquires Yunait.
- Funding Latest funding round, Series A, of $3.9M.
- Exit Acquired by North-East Venture.
Web traffic of Bownty
The website of Bownty (bownty.co.uk) receives about 1.1K visits a month.
- Monthly visits1.1K
▼ 50.7% vs previous month
Websites whose visitors overlap most with Bownty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gogroopie.com | 100% | #108,694 | View details | ||
dealmonster.co.uk | dealmonster.co.uk | 98% | – | ||
| wowcher.co.uk | 97% | 5.4M | #10,460 | View details | |
jdoqocy.com | jdoqocy.com | 79% | – | ||
woohoodeal.co.uk | woohoodeal.co.uk | 79% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Bownty
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Bownty
Bownty was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Bownty is headquartered in Ballerup, Denmark.
Bownty is a funded company, having raised a total of $5.6M across 3 funding rounds to date. The company's 1st funding round was a Seed of $646.95K, raised on Jun 2012.
Bownty has 10 employees.
Bownty was established in 2011 in Ballerup, Denmark, as an online aggregator of daily deals. Operations focus on a platform that compiles offers across sectors including food and drinks, events and activities, health and beauty, shopping, and travel. The service connects users with discounted opportunities in these areas, primarily serving the European market through its domain bownty.co.uk. Ownership is held by Mads Kessel.
Bownty offers Deal Aggregation Platform and Mobile App.
Bownty has made 1 acquisition, including Yunait.
Bownty has 5 investors. Key investors include Accelerace, Howzat Partners, SEED Capital, Pia Vemmelund, and North-East Family Office.
Bownty operates through Bownty Nova Aps.
Yes. Bownty was acquired by North-East Venture in May 2017.