Brady ID

Milwaukee, United States Founded: 1914 • Age: 112 yrs
Provider of safety and identification products
Annual revenue $1.5B Latest available
Total funding - 1 rounds
Employees 6400 Tracked headcount
Investors - Known backers
Products 5 Services tracked
Competitors 6 Brand Intelligence

About Brady ID

Brady ID is a company based in Milwaukee (United States) founded in 1914. The company has 6,400 employees as of July 31, 2025. Brady ID has completed 12 acquisitions, including Camden Bag and Paper Company, Code Corporation and Emedco. Brady ID offers products and services including Labels, Printers, Barcode Scanners, RFID Readers, and Software. Brady ID operates in a competitive market with competitors including Grainger, Screwfix, SupplyCompass, TIMco and Raptor Supplies, among others.

  • Headquarter Milwaukee, United States
  • Employees 6400 as on 31 Jul, 2025
  • Stage Public
  • Sectors
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Brady Corporation
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
    $1.51 B (USD)
    12.84
    as on Jul 31, 2025
  • Net Profit
    $189.26 M (USD)
    -4.04
    as on Jul 31, 2025
  • EBITDA
    $277.87 M (USD)
    2.51
    as on Jul 31, 2025
  • Latest Funding Round
    $94.91 M (USD), Debt – Conventional

    May 13, 2010

  • Investors
  • Employee Count
    6400

    as on Jul 31, 2025

  • Investments & Acquisitions
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IPO & Listings of Brady ID

Brady ID is a publicly listed company on the NYSE with ticker symbol BRC in USA, operating in the Producer manufacturing sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NYSE · Ticker: BRC · Sector: Producer manufacturing · USA

Products & Services of Brady ID

Brady ID offers a comprehensive portfolio of products and services, including Labels, Printers, Barcode Scanners, RFID Readers, and Software.

Primary

Products for marking and labeling industrial items

Devices for creating labels and signs

Tools for reading barcodes in industrial settings

Devices for tracking assets using radio frequency

Programs for managing safety and identification processes

People of Brady ID

Headcount 5000-10000
Employee Profiles 351
Board Members and Advisors 3
Employee Profiles
People
Brett Wilms
President Brady EMEA & Australia
People
Paulo Julião
KAM Vale E Stellantis | Gerente De Território (rj | ES | Sul Da Ba)
People
Ying Xiao
Corporate Recruiter
People
Michaela Gerresheim
Customer Service Manager DACH

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Funding Insights of Brady ID

  • Total Funding
  • Total Rounds 1
  • Last Round Debt – Conventional — $94.9M
  • First Round

    (13 May 2010)

  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
May, 2010 Amount Debt – Conventional - Brady ID Valuation

investors

Investments & Acquisitions by Brady ID

Brady ID has strategically engaged in corporate development activities, having acquired 12 companies. Notable acquisitions include Camden Bag and Paper Company, Code Corporation and Emedco.

Investments
Acquisitions
Company Name Description Domain Location Founded Year Amount
Provider of software development services
1997
Provider of visitor management systems and hardware components to speed up the visitor check-in process.
1997
Secure ID card printers and identity solutions are manufactured.
1992

Financial Statements - Brady ID

Brady Id Comparisons

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Competitors of Brady ID

Brady ID operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Grainger, Screwfix, SupplyCompass, TIMco and Raptor Supplies, among others.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Industrial tools and machines are distributed online by Grainger.
domain founded_year HQ Location
Hardware and accessories are supplied online to businesses.
domain founded_year HQ Location
Software platform for agile product development and manufacturer collaboration in fashion.
domain founded_year HQ Location
Wholesale MRO supplies, tools, and fixings are distributed by TIMco.
domain founded_year HQ Location
MRO products and industrial supplies are provided via e-commerce.
domain founded_year HQ Location
Industrial supplies including bearings and tools are distributed online.

Latest news on Brady Id

Frequently Asked Questions about Brady ID

Brady ID was founded in 1914 and raised its 1st funding round 96 years after it was founded.

Brady ID is headquartered in Milwaukee, United States. It is registered at Milwaukee, Wisconsin, United States.

As of Jul 31, 2025, the latest employee count at Brady ID is 6,400.

Annual revenue of Brady ID is $1.51B as on Jul 31, 2025.

BRADY was established in 1914 and is based in Milwaukee, United States. Safety and identification products, including labels, signs, and printers, are manufactured and distributed by the company. Operations span the industrial sector, where compliance-focused solutions are provided for workplace marking and hazard communication. Global reach is supported through the domain bradyid.com, serving manufacturing, utilities, and other fields with essential safety tools.

Brady ID's top competitors include Screwfix, Grainger and TIMco.

Brady ID offers Labels, Printers, Barcode Scanners, RFID Readers, and Software.

Yes, Brady ID is publicly traded on NYSE under the ticker symbol BRC.

Brady ID has made 12 acquisitions, including Camden Bag and Paper Company, Code Corporation, and Emedco.

The ticker symbol of Brady ID is BRC on NYSE.

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