About Brady ID
Brady ID is a publicly listed company based in Milwaukee (United States) founded in 1914. Provider of safety and identification products. The company has 6,400 employees. Brady ID has completed 12 acquisitions, including Camden Bag and Paper Company, Code Corporation and Emedco. Its website bradyid.com draws about 265 thousand monthly visits. Its Indian entity Brady Company India Private Limited reported revenue of ₹193 Cr. Brady ID offers products and services including Labels, Printers, Barcode Scanners, RFID Readers, and Software. Its focus areas include B2B E-Commerce, Industrial Goods, Diversified and E-Distributor.
Company details
BRADY was established in 1914 and is based in Milwaukee, United States. Safety and identification products, including labels, signs, and printers, are manufactured and distributed by the company. Operations span the industrial sector, where compliance-focused solutions are provided for workplace marking and hazard communication. Global reach is supported through the domain bradyid.com, serving manufacturing, utilities, and other fields with essential safety tools.
- Headquarters Milwaukee, United States
- Employees 6,400
- Stage Public
- SectorsRetail
- Website category Computers Electronics and Technology · Consumer Electronics
- Email••••••••
- Phone•••• ••••
- Website bradyid.com
- Social LinkedIn X Facebook YouTube
- Legal Name Brady Corporation
- Indian entity revenue₹193 Cr
FY 2025 · +14% YoY
- Indian entity net profit₹28.89 Cr
FY 2025 · 15% margin
- Indian entity EBITDA₹42.17 Cr
FY 2025 · 22% margin
- Latest Funding Round$94.91M (USD), Debt – Conventional
May 2010
- Employee Count6,400
- Investments & AcquisitionsCamden Bag and Paper Company
& 11 more
Associated legal entities of Brady ID
Brady ID operates through Brady Company India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Brady Company India Private Limited CIN U72900KA2006PTC038697 | Active | 07 Mar 2006 | Bangalore, Karnataka | ₹193 Cr | 283 | 4 | View details |
Products & Services of Brady ID
Brady ID offers a comprehensive portfolio of products and services, including Labels, Printers, Barcode Scanners, RFID Readers, and Software.
Products for marking and labeling industrial items
Devices for creating labels and signs
Tools for reading barcodes in industrial settings
Devices for tracking assets using radio frequency
Programs for managing safety and identification processes
Apps and channels of Brady ID
its YouTube channel Brady North America has 4.46K subscribers and 30 videos.
Videos from Brady ID
The most watched videos on Brady ID's YouTube channel, Brady North America (4.46K subscribers). Click a video to play it here.
More on Brady North America.
Funding Insights of Brady ID
- Total Rounds 1
- Last Round Debt – Conventional — $94.91M
- First Round $94.91M
(May 2010)
All 1 funding rounds of Brady ID with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2010 | $94.91M | Debt – Conventional | – | – | – |
Board of directors of Brady Company India Private Limited (Brady ID)
Brady Company India Private Limited is the primary company behind Brady ID. The board of Brady Company India Private Limited currently have 3 directors; the longest-serving is Sushesh Sudhakara Mallya, appointed in 2015. 17 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Sushesh Sudhakara Mallya DIN 07143113 | Whole-time director | 28 Sep 2015 | 11 yrs | Brady Company India Private Limited |
| Sacheen Sharadrao Lathkar DIN 03630417 | Whole-time director | 20 Dec 2017 | 8 yrs 10 mo | Brady Company India Private Limited |
| Ann Elizabeth Thornton DIN 09631528 | Director | 27 Jun 2022 | 4 yrs 4 mo | Brady Company India Private Limited |
People of Brady ID
354 people are tracked at Brady ID (62 in leadership, 3 in board & advisors, 289 in team); the tracked headcount is 6,400.
| Name | Role | Group |
|---|---|---|
Brett Wilms | President Brady EMEA & Australia | Leadership |
Danielle Schroeder | Vice President, HR | Leadership |
Stephen Sundstrom | Vice President And General Manager | Leadership |
Thomas Rissmann | Software Sales Director, EMEA | Leadership |
Jon Ducett | Vice President Of Sales | Leadership |
Michele Distasio | Channel Marketing Director, Workplace Safety NA | Leadership |
Russell Shaller | President And CEO | Leadership |
Nicole Westenberger | VP, Marketing | Leadership |
Ed Smith III | Vice President Of Operations, North America | Leadership |
Luiz Gustavo F. Foloni | General Manager Latin America | Leadership |
Tom DeBruine | COO | Leadership |
Robin Stielau | IT Director | Leadership |
Michael Tucker | Director Of Supply Chain - Precision Dynamics Division | Leadership |
Todd Kessel | APAC Strategic Accounts Director | Leadership |
| CFO And Treasurer | Leadership | |
Subbu Ramanathan | Head Of Software Engineering | Leadership |
John Hendricks | Director Of Corporate Development | Leadership |
Jane Alewood | Human Resources Business Partner | Leadership |
Pete Jungbluth | Director Of IT | Leadership |
David Walmsley | UK General Manager | Leadership |
334 more people are available in the full profile.
Complete people profiles for Brady ID
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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IPO & Listings of Brady ID
Brady ID is a publicly listed company on the NYSE with ticker symbol BRC in USA, operating in the Producer manufacturing sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date03 Aug 1984
- Listed onNYSE: BRC
- Listed entityBrady Corporation
- Exchange sectorProducer manufacturing
- ISINUS1046741062
- Share price$85.03 (-0.12% on the day) · 2026-10-13
- Market capitalisation$3.99B
- Price to earnings19.8
- EPS (diluted, trailing year)$4.30
- Dividend yield1.15%
- Volume (last session)240,961
Financials of Brady ID
Figures of Brady Company India Private Limited, the primary company behind Brady ID, for FY 2025. Revenue was ₹193 Cr (+14% year on year). Net profit was ₹28.89 Cr (15% margin). EBITDA was ₹42.17 Cr (22% margin). Revenue has grown at a compounded annual rate of +18% over three years and +14% over five years.
- ₹193 CrRevenue · FY 2025 · +14% YoY
- ₹28.89 CrNet profit · 15% margin
- ₹42.17 CrEBITDA · 22% margin
- ₹20.47 CrPaid-up capital
- 283Employees (provident fund records)
- +18%Revenue CAGR, 3 years
- +14%Revenue CAGR, 5 years
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2026 | $1.66B | $205.4M | $307.9M |
| 2025 | $1.51B | $189.3M | $277.9M |
| 2024 | $1.34B | $197.2M | $271.1M |
| 2023 | $1.33B | $174.9M | $255.4M |
| 2022 | $1.30B | $150.0M | $226.3M |
Balance sheet, profit and loss, cash flow and ratios of Brady Company India Private Limited are on its company page.
Detailed financial statements for Brady ID
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Brady ID
Brady ID has strategically engaged in corporate development activities, having acquired 12 companies. Notable acquisitions include Camden Bag and Paper Company, Code Corporation and Emedco.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Engraving, laser cutting, and dot-peen marking equipment is supplied. | gravotech.com | Pune, India | 1938 | Jul 2024 | •••• | |
Distributor of foodservice disposables, janitorial, office, & safety supplies, packing, and shipping products | hillnmarkes.com | Amsterdam, United States | 1906 | Jul 2022 | •••• | |
Bag and paper products are distributed on a wholesale basis. | camdenbag.com | Burlington, United States | 1932 | Jun 2022 | •••• | |
Multi-category products are distributed electronically by Fishman. | fishmansupply.com | Petaluma, United States | 1967 | Oct 2021 | •••• | |
Provider of software development services | codecorp.com | Murray, United States | 1997 | Jun 2021 | •••• | |
Secure ID card printers and identity solutions are manufactured. | magicard.com | 1992 | May 2021 | $59.41M | ||
RAIN RFID tracking and tracing solutions are supplied to enterprises. | nordicid.com | Salo, Finland | 1986 | Apr 2021 | •••• | |
Identification solutions are provided by PDC for various industries. | pdcorp.com | Santa Clarita, United States | 1956 | Dec 2012 | •••• | |
Federal and state labor law poster compliance products are supplied. | personnelconcepts.com | Ontario, United States | 1989 | Jan 2006 | •••• | |
Provider of visitor management systems and hardware components to speed up the visitor check-in process. | stopware.com | Pleasanton, United States | 1997 | Aug 2005 | •••• |
Complete acquisition details for Brady ID
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Brady ID
13 dated milestones of Brady ID across 110 years, from founding to its latest funding, stage changes and deals.
- Founded Brady ID is founded.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires STOPware.
- Acquisition Acquires Personnel Concepts.
- Funding First funding round of $94.9M.
- Acquisition Acquires PDC.
- Acquisition Acquires Nordic ID.
- Acquisition Acquires Magicard.
- Acquisition Acquires Code Corporation.
- Acquisition Acquires Fishman.
- Acquisition Acquires Camden Bag and Paper Company.
- Acquisition Acquires Hill & Markes.
- Acquisition Acquires Gravotech.
Web traffic of Brady ID
The website of Brady ID (bradyid.com) receives about 264.7K visits a month and ranks #155,447 among all websites worldwide, #1,388 in Consumer Electronics.
- Monthly visits264.7K
▲ 9% vs previous month
- Unique visitors115.4K
per month
- Global rank#155,447
among all websites
- Category rank#1,388
Computers Electronics and Technology · Consumer Electronics
- Bounce rate42%
- Pages per visit3.8
- Average visit2 min 11 sec
- DevicesDesktop 65% · Mobile 36%
Websites whose visitors overlap most with Brady ID. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| digikey.com | 100% | 6.8M | #8,531 | View details | |
hellermanntyton.us | hellermanntyton.us | 94% | #1,206,134 | – | |
| showmecables.com | 88% | #275,991 | View details | ||
cabletiesandmore.com | cabletiesandmore.com | 88% | #371,438 | – | |
| testequity.com | 88% | 193K | #245,869 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Brady ID
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in B2B Marketplaces & Wholesale
3 companies that operate in the same segment as Brady ID (B2B Marketplaces & Wholesale) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category products are facilitated through an online B2B cross-border marketplace. | 1999 | New York, New York, United States | USD 144.12 B | 124,320 | ||
Online catering marketplace for enterprises | 2007 | Boston, Massachusetts, United States | USD 435.92 M | 923 | ||
Platform for on-demand distributed manufacturing and prototyping is provided. | 2013 | Gaithersburg, Maryland, United States | USD 200.44 M | USD 686.63 M | 1,090 |
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Related news about Brady Id
Complete news archive for Brady ID
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Frequently Asked Questions about Brady ID
Brady ID was founded in 1914 and raised its 1st funding round 96 years after it was founded.
Brady ID is headquartered in Milwaukee, United States. It is registered at Milwaukee, Wisconsin, United States.
Brady ID has 6,400 employees.
The primary company behind Brady ID, Brady Company India Private Limited, reported revenue of ₹193 Cr for FY 2025, up 14% year on year.
BRADY was established in 1914 and is based in Milwaukee, United States. Safety and identification products, including labels, signs, and printers, are manufactured and distributed by the company. Operations span the industrial sector, where compliance-focused solutions are provided for workplace marking and hazard communication. Global reach is supported through the domain bradyid.com, serving manufacturing, utilities, and other fields with essential safety tools.
Brady ID offers Labels, Printers, Barcode Scanners, RFID Readers, and Software.
Yes, Brady ID is publicly traded on NYSE under the ticker symbol BRC.
Brady ID has made 12 acquisitions, including Camden Bag and Paper Company, Code Corporation, and Emedco.
Brady ID operates through Brady Company India Private Limited.
The legal entities of Brady ID currently have 4 directors, including Sushesh Sudhakara Mallya, Ann Elizabeth Thornton, Sacheen Sharadrao Lathkar and others.
The website of Brady ID receives about 265 thousand visits a month and ranks #155,447 among all websites worldwide.