About Brady ID
Brady ID is a company based in Milwaukee (United States) founded in 1914.. The company has 6,400 employees as of July 31, 2025. Brady ID has completed 12 acquisitions, including Camden Bag and Paper Company, Code Corporation and Emedco. Brady ID offers products and services including Labels, Printers, Barcode Scanners, RFID Readers, and Software. Brady ID operates in a competitive market with competitors including Grainger, Screwfix, SupplyCompass, TIMco and Raptor Supplies, among others.
- Headquarter Milwaukee, United States
- Employees 6400 as on 31 Jul, 2025
- Stage Public
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Brady Corporation
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Annual Revenue
$1.51 B12.84as on Jul 31, 2025
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Net Profit
$189.26 M-4.04as on Jul 31, 2025
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EBITDA
$277.87 M2.51as on Jul 31, 2025
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Latest Funding Round
$94.91 M (USD), Debt – Conventional
May 13, 2010
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Investors
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Employee Count
6400
as on Jul 31, 2025
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Investments & Acquisitions
Camden Bag and Paper Company
& 11 more
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IPO & Listings of Brady ID
Brady ID is a publicly listed company on the NYSE with ticker symbol BRC in USA, operating in the Producer manufacturing sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Brady ID
Brady ID offers a comprehensive portfolio of products and services, including Labels, Printers, Barcode Scanners, RFID Readers, and Software. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Products for marking and labeling industrial items
Devices for creating labels and signs
Tools for reading barcodes in industrial settings
Devices for tracking assets using radio frequency
Programs for managing safety and identification processes
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Software Development Team
96 people
Sales and Marketing
59 people
Product Management Team
27 people
Human Resources and Administration
17 people
Leadership Team
16 people
Operations Team
16 people
Finance and Accounting
10 people
Creative and Marketing Team
10 people
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Funding Insights of Brady ID
- Total Funding Total Funding
- Total Rounds 1
- Last Round Debt – Conventional — $94.9M
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First Round
First Round
(13 May 2010)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2010 | Amount | Debt – Conventional - Brady ID | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Brady ID
Brady ID has strategically engaged in corporate development activities, having acquired 12 companies. Notable acquisitions include Camden Bag and Paper Company, Code Corporation and Emedco. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Provider of software development services
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1997 | ||||
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Provider of visitor management systems and hardware components to speed up the visitor check-in process.
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1997 | ||||
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Secure ID card printers and identity solutions are manufactured.
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1992 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Brady ID
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Brady Id Comparisons
Competitors of Brady ID
Brady ID operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Grainger, Screwfix, SupplyCompass, TIMco and Raptor Supplies, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Industrial tools and machines are distributed online by Grainger.
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| domain | founded_year | HQ Location |
Hardware and accessories are supplied online to businesses.
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| domain | founded_year | HQ Location |
Software platform for agile product development and manufacturer collaboration in fashion.
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| domain | founded_year | HQ Location |
Wholesale MRO supplies, tools, and fixings are distributed by TIMco.
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| domain | founded_year | HQ Location |
MRO products and industrial supplies are provided via e-commerce.
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| domain | founded_year | HQ Location |
Industrial supplies including bearings and tools are distributed online.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Brady Id
Frequently Asked Questions about Brady ID
When was Brady ID founded?
Brady ID was founded in 1914 and raised its 1st funding round 96 years after it was founded.
Where is Brady ID located?
Brady ID is headquartered in Milwaukee, United States. It is registered at Milwaukee, Wisconsin, United States.
How many employees does Brady ID have?
As of Jul 31, 2025, the latest employee count at Brady ID is 6,400.
What is the annual revenue of Brady ID?
Annual revenue of Brady ID is $1.51B as on Jul 31, 2025.
What does Brady ID do?
BRADY was established in 1914 and is based in Milwaukee, United States. Safety and identification products, including labels, signs, and printers, are manufactured and distributed by the company. Operations span the industrial sector, where compliance-focused solutions are provided for workplace marking and hazard communication. Global reach is supported through the domain bradyid.com, serving manufacturing, utilities, and other fields with essential safety tools.
Who are the top competitors of Brady ID?
What products or services does Brady ID offer?
Brady ID offers Labels, Printers, Barcode Scanners, RFID Readers, and Software.
Is Brady ID publicly traded?
Yes, Brady ID is publicly traded on NYSE under the ticker symbol BRC.
How many acquisitions has Brady ID made?
Brady ID has made 12 acquisitions, including Camden Bag and Paper Company, Code Corporation, and Emedco.
What is Brady ID's ticker symbol?
The ticker symbol of Brady ID is BRC on NYSE.