About Brand Addition
Brand Addition is a Retail company based in Manchester (United Kingdom) founded in 1987, and was acquired by Elysian Capital in May 2017. Retail automation equipment and labeling supplies are provided. It operates on a Professional Services and Direct-to-Consumer (D2C) model. Brand Addition offers products and services including Branded Merchandise, E-commerce Management, and Global Logistics. Its focus areas include Marketing, Promotional Products and Branded Merchandise. Its legal entity is Brand Addition Limited.
Company details
Brand Addition is involved in providing end-to-end solutions for branded merchandise, helping global brands build culture, awareness, and connections with customers, employees, and communities. Services offered include design, sourcing, e-commerce management, warehousing, and shipping. Operations are conducted across multiple industries such as beauty, retail, automotive, technology, and financial sectors. Sustainable and ethical sourcing is prioritized through partnerships with suppliers to minimize environmental impact. A global presence is maintained with operations in the US, Europe, and China, supported by a network of audited partners for extended reach.
- Headquarters Manchester, United Kingdom
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website brandaddition.com
- Social LinkedIn X Facebook
- Acquired by Elysian Capital (May 2017)
- Legal Name Brand Addition Limited
- InvestorsElysian Capital
& 1 more
- Acquired by
Products & Services of Brand Addition
Brand Addition offers a comprehensive portfolio of products and services, including Branded Merchandise, E-commerce Management, and Global Logistics.
Branded merchandise is created for global brand promotion.
E-commerce solutions are provided for branded product access.
Global logistics are managed for merchandise distribution worldwide.
Investors in Brand Addition
Brand Addition has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Elysian Capital and H.I.G. Europe.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Elysian Capital is engaged in private equity investments. | elysiancapital.com | London, United Kingdom | ||
H.I.G. Europe is focused on building market-leading company positions. | higeurope.com | London, United Kingdom |
Investor details for Brand Addition
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Brand Addition
26 people are tracked at Brand Addition (8 in leadership, 18 in team).
| Name | Role | Group |
|---|---|---|
Chris Lee | Chief Executive Officer | Leadership |
Christian Bergmeister | Sales Director | Leadership |
Jo Chapman | Group Human Resources Director | Leadership |
Milissa Knaub | Vice President Finance | Leadership |
Rowland Deighton | Managing Director Manchester Shanghai | Leadership |
Maria Wood | Head Of Commercial Finance | Leadership |
Nick Kyrillou | Sales Director | Leadership |
Nicola Simpson | Financial Director | Leadership |
Lucy O’Donnell | Account Executive | Team |
Susan Gockel | Special Order Accountant | Team |
Melissa Dennis | Account Manager | Team |
Edyta Prozny | Senior Order Administrator | Team |
Paul Newton | European Financial Controller (interim) | Team |
Hartmut Dichmann | Sales Operations Manager | Team |
Paul Holdsworth | Account Executive | Team |
Vanille Drapeau | Account Manager | Team |
Justin Xu | Account Manager | Team |
Daniel Frankland | German Speaking Account Executive | Team |
Amelia Towlson | Account Executive | Team |
Ellie Wilson | Account Executive | Team |
6 more people are available in the full profile.
Complete people profiles for Brand Addition
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Brand Addition
3 dated milestones of Brand Addition across 30 years, from founding to its latest funding, stage changes and deals.
- Founded Brand Addition is founded.
- Exit Acquired by H.I.G. Europe.
- Exit Acquired by Elysian Capital.
Web traffic of Brand Addition
The website of Brand Addition (brandaddition.com) receives about 8K visits a month.
- Monthly visits8K
▲ 12.5% vs previous month
Websites whose visitors overlap most with Brand Addition. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| totalmerchandise.co.uk | 100% | 23.9K | #1,003,511 | View details | |
gopromotional.co.uk | gopromotional.co.uk | 100% | #725,195 | – | |
recognition-express.com | recognition-express.com | 100% | #4,592,358 | – | |
arcadiaonline.co.uk | arcadiaonline.co.uk | 100% | #7,161,843 | – | |
| fluidbranding.com | 82% | #816,064 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Brand Addition
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- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Brand Addition
Brand Addition was founded in 1987.
Brand Addition is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.
Brand Addition is involved in providing end-to-end solutions for branded merchandise, helping global brands build culture, awareness, and connections with customers, employees, and communities. Services offered include design, sourcing, e-commerce management, warehousing, and shipping. Operations are conducted across multiple industries such as beauty, retail, automotive, technology, and financial sectors. Sustainable and ethical sourcing is prioritized through partnerships with suppliers to minimize environmental impact. A global presence is maintained with operations in the US, Europe, and China, supported by a network of audited partners for extended reach.
Brand Addition offers Branded Merchandise, E-commerce Management, and Global Logistics.
Brand Addition has 2 investors. Key investors include Elysian Capital, and H.I.G. Europe.
Brand Addition operates through Brand Addition Limited.
Yes. Brand Addition was acquired by Elysian Capital in May 2017.