About Brand Masters
Brand Masters is a company based in Oosterhout (Netherlands) founded in 2012 by Toine Van Poppel and Jasper Vreugdenhil was acquired by Avedon Capital Partners in July 2019. Brand Masters has completed 1 acquisition, including HdM. Brand Masters offers products and services including Distribution Services, Value-Added Services, and Product Portfolio.
- Headquarter Oosterhout, Netherlands
- Founders Toine Van Poppel, Jasper Vreugdenhil
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website brandmasters.nu
- Social LinkedIn X Facebook Instagram
- Acquired by Avedon Capital Partners (Jul 2019)
- Legal Name Brand Masters Bv
- Investors
- Investments & Acquisitions
- Acquired byAvedon Capital Partners
(Jul 2019)
Products & Services of Brand Masters
Brand Masters offers a comprehensive portfolio of products and services, including Distribution Services, Value-Added Services, and Product Portfolio.
Handles distribution of A-brands to retailers globally.
Provides packaging, labeling, and translation for products.
Offers A-brands and innovations in food and home care items.
Investors in Brand Masters
Brand Masters has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Avedon Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm supporting growth in niche markets through private equity. | – | avedoncapital.com | - |
Investor details for Brand Masters
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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- Co-investor network
Verified entity values are shown only after access is granted.
People of Brand Masters
29 people are tracked at Brand Masters (9 in leadership, 20 in team).
| Name | Role | Group |
|---|---|---|
Toine Van Poppel | Co-Founder | Leadership |
Jasper Vreugdenhil | Co-Founder | Leadership |
Matthijs van de Wiel | Commercial Operations Director | Leadership |
Marielle De Vries | Director Business Development Operations | Leadership |
Mark de Lange | CFO | Leadership |
Sander van Steenpaal | Director Digital & Marketing | Leadership |
Frank Van Bergen | Business Unit Director | Leadership |
Joris Waeijen | Chief Commercial Officer (CCO) | Leadership |
Marcel Koekoek | Chief Executive Officer | Leadership |
Leonie Kessels | Customer Service Manager | Team |
Kevin Kwinten | Logistics project manager | Team |
Sander Smit | Finance Manager | Team |
Melvin Timmermans | Commercial Business Analyst | Team |
Corné van den Hoven | Trade & Shopper Marketing Manager | Team |
Dilara Kara | Brand & Content Manager | Team |
Fons de Leest | International Accountmanager | Team |
Josje Clerx | Supply Planner | Team |
Annemarie Berm | Medewerkster Sampling | Team |
Bas Blom | Manager Logistic Operations | Team |
Marianne Vreugdenhil | Supply & Stocks Support Coördinator | Team |
9 more people are available in the full profile.
Complete people profiles for Brand Masters
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Brand Masters
Brand Masters has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include HdM.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
High-quality branded goods are procured and distributed by HdM. | hdm-trading.com | Hamburg, Germany | 1989 | Oct 2023 | β’β’β’β’ |
Complete acquisition details for Brand Masters
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Brand Masters
3 dated milestones of Brand Masters across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Brand Masters is founded.
- Exit Acquired by Avedon Capital Partners.
- Acquisition Acquires HdM.
Web traffic of Brand Masters
The website of Brand Masters (brandmasters.nu) receives about 3.2K visits a month.
- Monthly visits3.2K
▲ 140.2% vs previous month
Latest news on Brand Masters
Complete news archive for Brand Masters
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
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- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Brand Masters
10 companies that operate in the same segment as Brand Masters (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | – | – | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | – | – | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.12 M | – | – | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.3 B | USD 344.05 K | 100 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 3,270 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 3,960 |
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Frequently Asked Questions about Brand Masters
Brand Masters was founded in 2012.
Brand Masters is headquartered in Oosterhout, Netherlands. It is registered at Oosterhout, Noord-brabant, Netherlands.
Brand Masters was established in 2012 in Oosterhout, Netherlands, by co-founders Toine Van Poppel and Jasper Vreugdenhil. Operations are centered on retailing food products within the consumer goods sector. Distribution and sales activities are managed from the Netherlands base, with an online presence maintained via the domain brandmasters.nu. Core functions include sourcing and supplying various food items to customers in the region.
Brand Masters offers Distribution Services, Value-Added Services, and Product Portfolio.
Brand Masters has made 1 acquisition, including HdM.
Brand Masters has 1 investor. Key investors include Avedon Capital Partners.
Brand Masters operates through Brand Masters Bv.
Yes. Brand Masters was acquired by Avedon Capital Partners in July 2019.

