About BrandFactory
BrandFactory is a company based in Stockholm (Sweden) founded in 2003, and was acquired by Accent Equity Partners in February 2012. Marketing and advertising services are provided by BrandFactory in Sweden. Its chief executive, as recorded, is Martin Alsander. BrandFactory offers products and services including Visual Communication and Signage and Graphics. Its legal entity is BF Group.
Company details
BrandFactory was established in 2003 and is headquartered in Stockholm, Sweden. Services in marketing and advertising are delivered to various clients within the sector. Operations are centered on strategic branding and promotional activities, with a focus on the Swedish market. Leadership is provided by CEO Martin Alsander, ensuring oversight of core functions in this domain.
- Headquarters Stockholm, Sweden
- Stage Acquired
- Email••••••••
- Phone•••• ••••
- Website brandfactory.se
- Social LinkedIn Instagram
- Acquired by Accent Equity Partners (Feb 2012)
- Legal Name Bf Group
- InvestorsAccent Equity
& 1 more
- Acquired byAccent Equity Partners
(Feb 2012)
Products & Services of BrandFactory
BrandFactory offers a comprehensive portfolio of products and services, including Visual Communication and Signage and Graphics.
Solutions for brand visibility in public environments are developed and implemented across various sectors.
Signs, graphics, and decor are produced for applications in stores, vehicles, and offices to enhance brand presence.
Funding Insights of BrandFactory
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of BrandFactory with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2012 | Series A | – | – |
2 investors in total: 2 institutional.
Investors in BrandFactory
BrandFactory has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Accent Equity and Accent Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accent Equity is engaged in private equity investments in Nordic companies. | 1994 | accentequityfunds.com | Stockholm, Sweden | |
Accent Equity is engaged in private equity investments in the Nordic region. | 1994 | accentequity.se | Stockholm, Sweden |
Investor details for BrandFactory
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BrandFactory
3 people are tracked at BrandFactory (1 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Martin Alsander | CEO | Leadership |
Trevor Gallant | Prepresstekniker | Team |
Bosse Aldelin | Projekt Ledare | Team |
Complete people profiles for BrandFactory
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BrandFactory
3 dated milestones of BrandFactory across 9 years, from founding to its latest funding, stage changes and deals.
- Founded BrandFactory is founded.
- Exit Acquired by Accent Equity Partners.
- Funding First funding round.
Web traffic of BrandFactory
The website of BrandFactory (brandfactory.se) receives about 3.5K visits a month.
- Monthly visits3.5K
▲ 33.7% vs previous month
Websites whose visitors overlap most with BrandFactory. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
atta45.se | atta45.se | 100% | #2,255,885 | – | |
printer.se | printer.se | 97% | #3,588,990 | – | |
alltryck.se | alltryck.se | 95% | #1,069,034 | – | |
world-mail-panel.com | world-mail-panel.com | 95% | #6,896,862 | – | |
percept.com.au | percept.com.au | 95% | #2,017,389 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for BrandFactory
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about BrandFactory
BrandFactory was founded in 2003 and raised its 1st funding round 9 years after it was founded.
BrandFactory is headquartered in Stockholm, Sweden.
Martin Alsander is the CEO of BrandFactory, as recorded in our data.
BrandFactory was established in 2003 and is headquartered in Stockholm, Sweden. Services in marketing and advertising are delivered to various clients within the sector. Operations are centered on strategic branding and promotional activities, with a focus on the Swedish market. Leadership is provided by CEO Martin Alsander, ensuring oversight of core functions in this domain.
BrandFactory offers Visual Communication and Signage and Graphics.
BrandFactory has 2 investors. Key investors include Accent Equity, and Accent Equity.
BrandFactory operates through Bf Group.
Yes. BrandFactory was acquired by Accent Equity Partners in February 2012.