About Brandfolder
Brandfolder is a company based in Denver (United States) founded in 2012 was acquired by Smartsheet in August 2020. Brandfolder has raised $9.69 million across 5 funding rounds from investors including Smartsheet, Techstars and Telescope. Brandfolder offers products and services including Digital Asset Management, Creative Workflow, and Brand Intelligence. Brandfolder operates in a competitive market with competitors including Rocketium, Lytho, Projector, Nolibox and Foap, among others.
- Headquarter Denver, United States
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Website brandfolder.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Smartsheet (Aug 2020)
- Legal Name Brandfolder, Inc.
- Total Equity Funding$9.69M (USD)
in 5 rounds
- Latest Funding Round$2.5M (USD), Series A
Dec 2018
- InvestorsSmartsheet
& 4 more
- Acquired bySmartsheet
(Aug 2020)
Products & Services of Brandfolder
Brandfolder offers a comprehensive portfolio of products and services, including Digital Asset Management, Creative Workflow, and Brand Intelligence.
Platform for organizing and distributing digital assets efficiently.
Tools to eliminate bottlenecks in creative processes.
AI-driven system for tracking asset usage and performance.
Apps and channels of Brandfolder
its YouTube channel Brandfolder has 950 subscribers and 30 videos.
Videos from Brandfolder
The most watched videos on Brandfolder's YouTube channel, Brandfolder (950 subscribers). Click a video to play it here.
More on Brandfolder.
Funding Insights of Brandfolder
Brandfolder has successfully raised a total of $9.69M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $2.5 million completed in December 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.69M
- Total Rounds 5
- Last Round Series A — $2.5M
- First Round $120,000
(May 2013)
- Investors Count 4
All 5 funding rounds of Brandfolder with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2018 | $2.5M | Series A | – | Telescope Partners | |
| Sep 2017 | $5.07M | Series A | – | Telescope Partners | – |
| Jan 2015 | $2M | Seed | – | – | – |
| Jun 2013 | – | Seed | – | Right Side Capital Management | – |
| May 2013 | $120,000 | Seed | – | Techstars | – |
5 investors in total: 4 institutional and 1 angel.
Investors in Brandfolder
Brandfolder has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include Smartsheet, Techstars and Telescope.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Telescope is engaged in early growth investments for enterprise software. | – | telescopepartners.com | San Francisco, United States | |
Pre-seed stage Micro VC firm investing in the US and Canada | – | rightsidecapital.com | San Francisco, United States | |
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
TA Tim Armstrong | Angel investor, ex-AOL CEO, focused on tech and media startups. | – | unknown_ca6c75ff132045168 | - |
Cloud based suite solutions for enterprise project management | 2005 | smartsheet.com | Bellevue, United States |
Investor details for Brandfolder
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Brandfolder
53 people are tracked at Brandfolder (6 in leadership, 47 in team).
| Name | Role | Group |
|---|---|---|
Robert (Bobby) Martinez | Sales Director - Central & Western US | Leadership |
Kim Brown Robinson | Regional Sales Director | Leadership |
Joshua Bagshaw | Regional Director, Commercial Sales | Leadership |
Crane Lemon, MBA | Director, Account Management | Leadership |
Jeffrey Segebarth | Vice President of Sales | Leadership |
Sean Carty | Director of Product Marketing | Leadership |
Casey Talaric | Manager, Implementation | Team |
Katie Price | Manager, Implementation | Team |
Kelsey S. | Implementation Team Lead | Team |
James Houser | Sr. Marketing Operations Manager | Team |
Amanda Turcotte, MBA | Manager, Digital Marketing | Team |
Angela Morel | Senior Digital Marketing Specialist | Team |
Nathan Malone | Senior Product Marketing Manager | Team |
Joe Worthey | Senior Manager, Demand Generation | Team |
Kaitlyn Anderson | Senior Content Strategist | Team |
Laura Hurd | Customer Success Manager II | Team |
Stephanie (Stevie) Gordon | Customer Success Manager | Team |
Chandler Brown | Solutions Engineer | Team |
Alex Walker | Regional Manager, Brandfolder Sales, Asia Pacific & Japan | Team |
Simon Tariq | Major Account Executive | Team |
33 more people are available in the full profile.
Complete people profiles for Brandfolder
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Brandfolder
4 dated milestones of Brandfolder across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Brandfolder is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Series A, of $2.5M.
- Exit Acquired by Smartsheet.
Competitors of Brandfolder
Brandfolder operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rocketium, Lytho, Projector, Nolibox and Foap, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rocketium.com | 2015 | Bengaluru, India | $9.8M | 6 | AI-powered platform for visual content creation and optimization is offered. | |
| lytho.com | 1990 | Holly Springs, United States | $2.33M | 55 | Digital assets and marketing content are managed via specialized software. | |
| projector.com | 2014 | San Francisco, United States | $27.05M | – | Cloud-based visual content creation solutions are offered for businesses. | |
| nolibox.com | 2020 | Haidian, China | – | – | AI powered logo design software | |
| foap.com | 2011 | Kristianstad, Sweden | $4.3M | – | Authentic stock photos are traded via a mobile marketplace platform. | |
| creatopy.com | 2008 | United States | $10M | – | Cloud-based visual content production software is provided for graphic design. | |
| sketchdeck.com | 2013 | Mountain View, United States | $1.7M | – | Content creation and design outsourcing for business presentations are facilitated. | |
| presti.ai | 2022 | France | $3.99M | – | AI-driven visual content is generated from single photos. | |
| ocus.com | 2016 | Paris, France | $25.85M | – | AI-based solutions for visual content marketing are provided by Ocus. | |
| censhare.com | 2001 | Munich, Germany | – | – | Digital experience platform for marketing and communication |
Detailed competitors of Brandfolder
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Brandfolder
The website of Brandfolder (brandfolder.com) receives about 495.4K visits a month and ranks #120,283 among all websites worldwide, #3,135 in Marketing and Advertising.
- Monthly visits495.4K
▲ 17% vs previous month
- Unique visitors150.2K
per month
- Global rank#120,283
among all websites
- Category rank#3,135
Business and Consumer Services · Marketing and Advertising
- Bounce rate47%
- Pages per visit2.5
- Average visit1 min 56 sec
- DevicesDesktop 72% · Mobile 28%
Websites whose visitors overlap most with Brandfolder. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| viralnation.com | 100% | 66.7K | #589,992 | View details | |
| walkersands.com | 99% | 43.2K | #815,096 | View details | |
| storyteq.com | 97% | 45.6K | #505,617 | View details | |
| brandworkz.com | 95% | 13.7K | #1,105,005 | View details | |
brandingstyleguides.com | brandingstyleguides.com | 91% | – | #182,851 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Brandfolder
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Brandfolder
Complete news archive for Brandfolder
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Brandfolder
10 companies that operate in the same segment as Brandfolder (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Brandfolder
Brandfolder was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Brandfolder is headquartered in Denver, United States. It is registered at Denver, Colorado, United States.
Brandfolder is a funded company, having raised a total of $9.69M across 5 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on May 2013.
Brandfolder is a SaaS based Digital Asset Management platform which allows marketers to organize, display and share digital assets across their network including partners and resellers. Features include file type grouping, bulk posting from Dropbox, Box and local networks, grouping with Tags, Permission and Privacy management and Online sharing. Also offers an Image editor and online embedding. Integrates with Google Analytics to measure asset performance. Connects with apps like Slack to make assets searchable in internal chats.
Brandfolder offers Digital Asset Management, Creative Workflow, and Brand Intelligence.
Brandfolder has 5 investors. Key investors include Smartsheet, Techstars, Telescope, Tim Armstrong, and Right Side Capital Management.
Brandfolder operates through Brandfolder, Inc..
Yes. Brandfolder was acquired by Smartsheet in August 2020.
The website of Brandfolder receives about 495 thousand visits a month and ranks #120,283 among all websites worldwide.