Brandtone

Dublin, Ireland Founded: 2009 • Age: 17 yrs
Mobile marketing platform for FMCG advertisers
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About Brandtone

Brandtone is a company based in Dublin (Ireland) founded in 2009.. Brandtone has raised $69.01 million across 4 funding rounds from investors including Ares Capital Corporation, Enterprise Ireland and Syngenta Group Ventures. Brandtone operates in a competitive market with competitors including Localytics, Vibes, Pathmatics, Famous and Swrve, among others.

  • Headquarter Dublin, Ireland
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $69.01 M (USD)

    in 4 rounds

  • Latest Funding Round
    $20.55 M (USD), Series D

    Jun 08, 2015

  • Investors
  • Employee Count
    Employee Count
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Funding Insights of Brandtone

Brandtone has successfully raised a total of $69.01M across 4 strategic funding rounds. The most recent funding activity was a Series D round of $20.55 million completed in June 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series D — $20.6M
  • First Round

    (22 Aug 2011)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2015 Amount Series D - Brandtone Valuation Ares Capital Corporation
Jan, 2014 Amount Series C - Brandtone Valuation Syngenta Group Ventures
May, 2013 Amount Series B - Brandtone Valuation Unilever Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Brandtone

Brandtone has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Ares Capital Corporation, Enterprise Ireland and Syngenta Group Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Early-stage life-sciences investments are targeted in Europe and the US.
Founded Year Domain Location
Corporate-backed venture capital firm focused on consumer tech and multiple sectors
Founded Year Domain Location
Investment services are provided for SaaS and internet companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Brandtone

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Brandtone

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Brandtone Comparisons

Employees
+
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Competitors of Brandtone

Brandtone operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Localytics, Vibes, Pathmatics, Famous and Swrve, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Mobile App User Analytics & Marketing
domain founded_year HQ Location
Mobile marketing solutions are provided for business customer engagement.
domain founded_year HQ Location
Digital advertising intelligence is supplied to global industry stakeholders.
domain founded_year HQ Location
Mobile marketing solutions are provided for branded app creation.
domain founded_year HQ Location
In-app marketing automation is delivered for mobile app optimization.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Brandtone

Brandtone pulls in €14m funding
Thesundaytimes8 years ago
Brandtone | Blogs
Brandtone10 years ago

Frequently Asked Questions about Brandtone

When was Brandtone founded?

Brandtone was founded in 2009 and raised its 1st funding round 2 years after it was founded.

Where is Brandtone located?

Brandtone is headquartered in Dublin, Ireland.

Is Brandtone a funded company?

Brandtone is a funded company, having raised a total of $69.01M across 4 funding rounds to date. The company's 1st funding round was a Series B of $14.93M, raised on Aug 22, 2011.

What does Brandtone do?

Brandtone was founded in 2009 in Dublin, Ireland, and operates within the mobile marketing sector for fast-moving consumer goods advertisers. Consumer data is collected via mobile devices during purchases to build targeted databases. An online platform is utilized for user segmentation, campaign execution, and performance tracking. Notable clients include Unilever, Kelloggs, and PepsiCo.

Who are the top competitors of Brandtone?

Brandtone's top competitors include Vibes, Pathmatics and Localytics.

Who are Brandtone's investors?

Brandtone has 6 investors. Key investors include Ares Capital Corporation, Enterprise Ireland, Syngenta Group Ventures, Unilever Ventures, and Vision+.

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