About BRICA
BRICA is a Consumer company based in Charlotte (United States) founded in 1972, and was acquired by Munchkin in January 2014. It operates as a multi-category baby products are offered via an internet-first brand. The company was acqui-hired. BRICA offers products and services including Flow Nipple Shield, High Chair, Stroller, Diaper Pail, and Sippy Cup. Its focus areas include Retail, Mom & Baby Care, Commerce and Multi Category. Its competitors include Skip Hop, healthynest, Caden Lane, Bailey Bloossoms and Pottery Barn Kids and 3 more; 2 of its 8 listed competitors have raised funding.
Company details
BRICA was founded in 1972 and is headquartered in Charlotte, United States. The company operates in the consumer goods sector, focusing on baby products across multiple categories. Products are distributed primarily through online channels as an internet-first brand. Operations include design, manufacturing, and sales of items such as travel gear and safety accessories for infants and toddlers, serving families in the domestic market.
Products & Services of BRICA
BRICA offers a comprehensive portfolio of products and services, including Flow Nipple Shield, High Chair, Stroller, Diaper Pail, and Sippy Cup.
Breastfeeding aid for monitoring milk flow.
Foldable chair for infant mealtime safety.
Compact stroller for baby travel needs.
UV-enabled pail for hygienic waste disposal.
Spill-proof cup for toddler drinking.
Protective gate for childproofing homes.
Investors in BRICA
BRICA has secured backing from 1 investor. Prominent investors backing the company include Munchkin.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Baby products and accessories are manufactured by Munchkin. | 1990 | munchkin.com | Los Angeles, United States |
Investor details for BRICA
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Timeline of BRICA
2 dated milestones of BRICA across 42 years, from founding to its latest funding, stage changes and deals.
- Founded BRICA is founded.
- Exit Acquired by Munchkin.
Competitors of BRICA
BRICA has 8 listed competitors in our database, 2 of them funded. They include Skip Hop, healthynest, Caden Lane, Bailey Bloossoms and Pottery Barn Kids, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| skiphop.com | 2003 | New York, United States | – | 78 | Internet-first brand of multi-category baby products | |
| healthybaby.com | 1997 | New York, United States | – | – | Internet first brand offering multi-category organic baby care products | |
| cadenlane.com | 2004 | Boerne, United States | – | – | An online boutique specializing in high-quality newborn clothing and baby essentials. | |
| baileysblossoms.com | 2009 | Decatur, United States | – | 30 | Online retailer selling girls' clothing, dresses, rompers, and accessories. | |
| potterybarnkids.com | 1999 | San Francisco, United States | – | 19,300 | Children's furniture is retailed through stores and online platforms. | |
| littlemissmatched.com | 2004 | New York, United States | $1M | – | An internet-first brand of clothing and accessories for teenage girls | |
| bottomzzup.com | 2012 | Del Mar, United States | – | – | Internet first brand offering child care products | |
| swaddledesigns.com | 2002 | Seattle, United States | $500,000 | – | Baby care products are offered online by SwaddleDesigns. |
Detailed competitors of BRICA
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Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as BRICA (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about BRICA
BRICA was founded in 1972.
BRICA is headquartered in Charlotte, United States. It is registered at Charlotte, North Carolina, United States.
BRICA was founded in 1972 and is headquartered in Charlotte, United States. The company operates in the consumer goods sector, focusing on baby products across multiple categories. Products are distributed primarily through online channels as an internet-first brand. Operations include design, manufacturing, and sales of items such as travel gear and safety accessories for infants and toddlers, serving families in the domestic market.
BRICA's top competitors include healthynest, Skip Hop and Pottery Barn Kids.
BRICA offers Flow Nipple Shield, High Chair, Stroller, Diaper Pail, and 2 more products and services.
BRICA has 1 investor. Key investors include Munchkin.
Yes. BRICA was acquired by Munchkin in January 2014.