About Brightmile
Brightmile is a Transportation, Automotive & Logistics company based in London (United Kingdom) founded in 2018 by Mark Watts, and was acquired by Smith System in February 2025. AI-enabled fleet telematics and risk management solutions are provided. The company has 9 employees. Its chief executive, as recorded, is Dominic Saunders. Its website brightmile.io draws about 11 thousand monthly visits. Brightmile offers products and services including Driver App, Manager Portal, Mileage Manager, BrightCoach, and Rewards App. Its focus areas include Consumer, Road Transport Tech, Fleet Management and Safety Management. Its legal entity is DRIVALYTIX LIMITED.
Company details
Brightmile was founded in 2018 in London, United Kingdom. Fleet telematics and risk management solutions are delivered to sectors including logistics and passenger transport. Driving behavior is evaluated through AI based on elements such as road risk, speeding, distraction, fatigue, and eco-driving practices. Mileage tracking is facilitated, rewards are issued and redeemed for safe driving, and guidance is offered for irregular driving patterns.
- Headquarters London, United Kingdom
- Employees 9
- Founders Mark Watts
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Website brightmile.io
- Social LinkedIn X
- Acquired by Smith System (Feb 2025)
- Legal Name Drivalytix Limited
- Date of Incorporation 04 Oct, 2017
- Jurisdiction WARWICK, UNITED KINGDOM
- Annual Revenue$137.09 K (USD)610as on Mar 31, 2020
- Net Profit-$1.12 M (USD)22as on Mar 31, 2020
- Investors
- Employee Count9
- Acquired bySmith System
(Feb 2025)
Products & Services of Brightmile
Brightmile offers a comprehensive portfolio of products and services, including Driver App, Manager Portal, Mileage Manager, BrightCoach, and Rewards App.
App that monitors and coaches driving behaviors for safety.
Portal providing insights on driver risks and performance.
Tool for automatic trip logging and expense management.
Program for real-time feedback on safe driving practices.
App that gamifies safe driving with rewards and prizes.
Investors in Brightmile
Brightmile has secured backing from 1 investor. Prominent investors backing the company include Smith System.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
School furniture and products are manufactured for educational environments. | 1905 | smithsystem.com | Plano, United States |
Investor details for Brightmile
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People of Brightmile
5 people are tracked at Brightmile (2 in leadership, 3 in team); the tracked headcount is 9.
| Name | Role | Group |
|---|---|---|
Mark Watts | Co-Founder | Leadership |
Dominic Saunders | CEO | Leadership |
Pedro Fernandes | Customer Success & Programmes Manager | Team |
Tom Binza | Customer Success Team Lead | Team |
Vaidas Mykolaitis | Full Stack Developer | Team |
Complete people profiles for Brightmile
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Timeline of Brightmile
2 dated milestones of Brightmile across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Brightmile is founded.
- Exit Acquired by Smith System.
Web traffic of Brightmile
The website of Brightmile (brightmile.io) receives about 11.2K visits a month.
- Monthly visits11.2K
▲ 134.5% vs previous month
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Related news about Brightmile
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Frequently Asked Questions about Brightmile
Brightmile was founded in 2018.
Brightmile is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Dominic Saunders is the CEO of Brightmile, as recorded in our data.
Brightmile has 9 employees.
Annual revenue of Brightmile is $137.09K as on Mar 31, 2020.
Brightmile was founded in 2018 in London, United Kingdom. Fleet telematics and risk management solutions are delivered to sectors including logistics and passenger transport. Driving behavior is evaluated through AI based on elements such as road risk, speeding, distraction, fatigue, and eco-driving practices. Mileage tracking is facilitated, rewards are issued and redeemed for safe driving, and guidance is offered for irregular driving patterns.
Brightmile offers Driver App, Manager Portal, Mileage Manager, BrightCoach, and Rewards App.
Brightmile has 1 investor. Key investors include Smith System.
Brightmile operates through Drivalytix Limited.
Yes. Brightmile was acquired by Smith System in February 2025.