Brightmile

London, United Kingdom Founded: 2018 • Age: 8 yrs Acquired By Smith System
AI-enabled fleet telematics and risk management solutions are provided.
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About Brightmile

Brightmile is a company based in London (United Kingdom) founded in 2018 by Mark Watts was acquired by Smith System in February 2025.. The company has 9 employees as of December 31, 2021. Brightmile offers products and services including Driver App, Manager Portal, Mileage Manager, BrightCoach, and Rewards App. Brightmile operates in a competitive market with competitors including GreenRoad, EquipmentShare, Spireon, Fleet Complete and SkyBitz, among others.

  • Headquarter London, United Kingdom
  • Employees 9 as on 31 Dec, 2021
  • Founders Mark Watts
  • Sectors
    Transportation, Automotive & Logistics
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Drivalytix Limited
  • Date of Incorporation 04 Oct, 2017
  • Jurisdiction WARWICK, UNITED KINGDOM
Operational Areas
Transportation, Automotive & Logistics → Supply Chain, Freight & Logistics
Transportation, Automotive & Logistics → Road Transportation & Transit Systems
Key Metrics
  • Annual Revenue
    $137.09 K (USD)
    610
    as on Mar 31, 2020
  • Net Profit
    $-1.12 M (USD)
    22
    as on Mar 31, 2020
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    9

    as on Dec 31, 2021

  • Acquired by
    Smith System

    (Feb 11, 2025)

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Products & Services of Brightmile

Brightmile offers a comprehensive portfolio of products and services, including Driver App, Manager Portal, Mileage Manager, BrightCoach, and Rewards App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

App that monitors and coaches driving behaviors for safety.

Portal providing insights on driver risks and performance.

Tool for automatic trip logging and expense management.

Program for real-time feedback on safe driving practices.

App that gamifies safe driving with rewards and prizes.

People of Brightmile
Headcount 10-50
Employee Profiles 3
Employee Profiles
People
Pedro Fernandes
Customer Success & Programmes Manager
People
Vaidas Mykolaitis
Full Stack Developer

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Teams

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Funding Insights of Brightmile

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Brightmile

Brightmile has secured backing from 1 investor. Prominent investors backing the company include Smith System. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
School furniture and products are manufactured for educational environments.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Brightmile

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Brightmile

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Brightmile Comparisons

Employees
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Competitors of Brightmile

Brightmile operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as GreenRoad, EquipmentShare, Spireon, Fleet Complete and SkyBitz, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Fleet telematics and management solutions for safe driving are provided.
domain founded_year HQ Location
Equipment rental marketplace and digital tools for construction are offered.
domain founded_year HQ Location
SaaS-enabled solutions for fleet and field service management are offered.
domain founded_year HQ Location
Fleet, asset, and mobile workforce management solutions are provided.
domain founded_year HQ Location
Remote asset tracking and management solutions are provided globally.
domain founded_year HQ Location
GPS vehicle tracking and fleet management solutions are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Brightmile

Frequently Asked Questions about Brightmile

When was Brightmile founded?

Brightmile was founded in 2018.

Where is Brightmile located?

Brightmile is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Brightmile?

Dominic Saunders is the current CEO of Brightmile.

How many employees does Brightmile have?

As of Dec 31, 2021, the latest employee count at Brightmile is 9.

What is the annual revenue of Brightmile?

Annual revenue of Brightmile is $137.09K as on Mar 31, 2020.

What does Brightmile do?

Brightmile was founded in 2018 in London, United Kingdom. Fleet telematics and risk management solutions are delivered to sectors including logistics and passenger transport. Driving behavior is evaluated through AI based on elements such as road risk, speeding, distraction, fatigue, and eco-driving practices. Mileage tracking is facilitated, rewards are issued and redeemed for safe driving, and guidance is offered for irregular driving patterns.

Who are the top competitors of Brightmile?

Brightmile's top competitors include EquipmentShare, Mapon and Quartix.

What products or services does Brightmile offer?

Brightmile offers Driver App, Manager Portal, Mileage Manager, BrightCoach, and Rewards App.

Who are Brightmile's investors?

Brightmile has 1 investor. Key investors include Smith System.

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