About Britvic
Britvic is a Consumer company based in Hemel Hempstead (United Kingdom) founded in 1845, and was acquired by Carlsberg Group in July 2024. Soft drinks are manufactured and distributed by Britvic internationally. Britvic has completed 6 acquisitions, including Extra Power, Flying Horse and Jimmy's Iced Coffee. Its chief executive, as recorded, is Simon Litherland. Its website britvic.com draws about 35 thousand monthly visits. Britvic offers products and services including 7UP, Pepsi MAX, Robinsons, Gatorade, and Fruit Shoot. Its focus areas include Food and Agriculture, Food & Beverage Products, Cannabis Infused and Beverages. Its legal entity is BRITVIC PLC.
Company details
Established in 1845, operations in the soft drinks sector are managed by Britvic across Great Britain, Ireland, France, and Brazil. A range of brands such as Robinsons, Tango, and J2O is produced and marketed, alongside PepsiCo products like Pepsi and 7UP under exclusive licenses. Distribution occurs through franchising, exports, and licensing. Group revenue reached 1.37 billion in FY2015.
- Headquarters Hemel Hempstead, United Kingdom
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Beverages
- Email••••••••
- Phone•••• ••••
- Website britvic.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Carlsberg Group (Jul 2024)
- Legal Name Britvic Plc
- Date of Incorporation 27 Oct, 2005
- Jurisdiction HEMEL HEMPSTEAD, HERTFORDSHIRE
- Latest Funding Round$133M (USD), Post-IPO
Dec 2006
- InvestorsPermira
& 1 more
- Investments & AcquisitionsExtra Power
& 5 more
- Acquired byCarlsberg Group
(Jul 2024)
Products & Services of Britvic
Britvic offers a comprehensive portfolio of products and services, including 7UP, Pepsi MAX, Robinsons, Gatorade, and Fruit Shoot.
Lemon and lime flavored carbonated beverage for refreshment.
Low-calorie cola drink suitable for vegetarians and vegans.
Fruit-based cordial for adding flavor to water.
Hydration beverage designed for athletic performance.
Great-tasting soft drink targeted at kids' activities.
Apps and channels of Britvic
its YouTube channel RockstarEnergy has 1.32K subscribers and 21 videos.
Videos from Britvic
The most watched videos on Britvic's YouTube channel, RockstarEnergy (1.32K subscribers). Click a video to play it here.
More on RockstarEnergy.
Funding Insights of Britvic
- Total Rounds 1
- Last Round Post-IPO — $133M
- First Round $133M
(Dec 2006)
- Investors Count 1
All 1 funding rounds of Britvic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2006 | $133M | Post-IPO | – | – |
2 investors in total: 2 institutional.
Investors in Britvic
Britvic has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Permira and Carlsberg Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in technology, consumer, healthcare, and service sectors. | 1985 | permira.com | London, United Kingdom | |
Beers are brewed and distributed internationally by Carlsberg Group. | 1847 | carlsberggroup.com | Copenhagen, Denmark |
Investor details for Britvic
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People of Britvic
147 people are tracked at Britvic (43 in leadership, 3 in board & advisors, 101 in team).
| Name | Role | Group |
|---|---|---|
Simon Litherland | CEO | Leadership |
Stuart Murray | Global Account Director - Global Qsr, Hotel Partnerships & GTR - Europe, Asia, Middle East & USA | Leadership |
Hessel De Jong | Managing Director, International | Leadership |
Matt Pearson | Head Of IT Service Management And Infrastructure Delivery | Leadership |
Nicholas Egan | Head Of Outlet Contact | Leadership |
Emma Jones | HR Business Partner | Leadership |
David Holt | Head Of Supplier Assurance & Technical Excellence | Leadership |
Andy Lees | Head Of Independent Free Trade | Leadership |
Pat Treacy | Head Of Operational Excellence | Leadership |
Abigail Minkley | Human Resources Business Partner | Leadership |
Craig Sayer | Head Of Site Operations | Leadership |
Nicola Busby | Head Of IT Delivery - Commercial & Marketing | Leadership |
Matthew Forster | Finance Director - Supply Chain & Procurement | Leadership |
Kate Spreckley | HR Business Partner | Leadership |
Helen Goodchild | Business Operations Director | Leadership |
Anita Gallagher | Head Of People And Capability | Leadership |
Christel Esnault | Human Resources Director | Leadership |
Danny O'Sullivan | Head Of IT - Service And Infrastructure Delivery | Leadership |
Grant Hills | Head Of Travel And Export | Leadership |
Jeremy Howard | Director Of Manufacturing | Leadership |
127 more people are available in the full profile.
Complete people profiles for Britvic
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- Full employee list
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- Professional contacts
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Investments & Acquisitions by Britvic
Britvic has strategically engaged in corporate development activities, having acquired 6 companies. Notable acquisitions include Extra Power, Flying Horse and Jimmy's Iced Coffee.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of immune-boosting juice made from a unique blend of tropical fruits and vegetables, containing Wellmune® as a key ingredient. | juxxusa.com | Houston, United States | 2015 | Oct 2023 | •••• | |
Energy drinks are provided by Extra Power for consumer markets. | extrapower.com.br | Nova Lima, Brazil | 2015 | Oct 2023 | •••• | |
Brand of coffee, energy drinks, and baked foods | flyinghorse.com.br | Brazil | 1998 | Oct 2023 | •••• | |
Ready-to-drink coffee brand | jimmysicedcoffee.com | Christchurch, United Kingdom | 2010 | Jul 2023 | •••• | |
Premium energy drinks are manufactured using high-quality ingredients. | xtrapowerenergydrink.com | Bengaluru, India | 2008 | Jul 2023 | •••• | |
Cold-pressed organic juices are produced and distributed by Plenish. | plenishdrinks.com | London, United Kingdom | 2012 | May 2021 | •••• |
Complete acquisition details for Britvic
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- Acquired stakes
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- Complete history
- Exports
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Timeline of Britvic
10 dated milestones of Britvic across 179 years, from founding to its latest funding, stage changes and deals.
- Founded Britvic is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $133.0M.
- Acquisition Acquires Plenish Drinks.
- Acquisition Acquires Xtra Power Energy drink.
- Acquisition Acquires Jimmy's Iced Coffee.
- Acquisition Acquires Flying Horse.
- Acquisition Acquires Extra Power.
- Acquisition Acquires Juxx.
- Exit Acquired by Carlsberg Group.
Web traffic of Britvic
The website of Britvic (britvic.com) receives about 34.5K visits a month and ranks #982,318 among all websites worldwide, #2,541 in Beverages.
- Monthly visits34.5K
▲ 20.9% vs previous month
- Unique visitors11K
per month
- Global rank#982,318
among all websites
- Category rank#2,541
Food and Drink · Beverages
- Bounce rate48%
- Pages per visit2.1
- Average visit43 sec
- DevicesDesktop 38% · Mobile 62%
Websites whose visitors overlap most with Britvic. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| carlsberggroup.com | 100% | 151.8K | #310,429 | View details | |
| proudsourcewater.com | 100% | 7.6K | #3,443,394 | View details | |
scottishgrocer.co.uk | scottishgrocer.co.uk | 97% | #1,973,976 | – | |
| luscombe.co.uk | 96% | 12.2K | #1,839,061 | View details | |
barmagazine.co.uk | barmagazine.co.uk | 85% | #2,186,274 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for Britvic
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- 24 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Britvic
Complete news archive for Britvic
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Frequently Asked Questions about Britvic
Britvic was founded in 1845 and raised its 1st funding round 161 years after it was founded.
Britvic is headquartered in Hemel Hempstead, United Kingdom.
Simon Litherland is the CEO of Britvic, as recorded in our data.
Established in 1845, operations in the soft drinks sector are managed by Britvic across Great Britain, Ireland, France, and Brazil. A range of brands such as Robinsons, Tango, and J2O is produced and marketed, alongside PepsiCo products like Pepsi and 7UP under exclusive licenses. Distribution occurs through franchising, exports, and licensing. Group revenue reached 1.37 billion in FY2015.
Britvic offers 7UP, Pepsi MAX, Robinsons, Gatorade, and Fruit Shoot.
Britvic has made 6 acquisitions, including Extra Power, Flying Horse, and Jimmy's Iced Coffee.
Britvic has 2 investors. Key investors include Permira, and Carlsberg Group.
Britvic operates through Britvic Plc.
Yes. Britvic was acquired by Carlsberg Group in July 2024.

