About BroadLogic
BroadLogic is a Technology company based in San Jose (United States) founded in 1998, and was acquired by Broadcom in January 2013. White-label trading platform and brokerage solutions. BroadLogic has raised $61.55 million across 4 funding rounds from investors including Broadcom, GE Capital and Cisco Investments. BroadLogic offers products and services including Trading Platform, Backoffice, and Trading Server. Its focus areas include Semiconductors, Digital ICs, Microprocessors and Media Processor. Its legal entity is PLEIAD TECHNOLOGY LTD. Its competitors include GAIN Capital, Pixelworks and Capitolis; 2 of its 3 listed competitors have raised funding.
Company details
BroadLogic was founded in 1998 in San Jose, United States, within the financial technology sector. White-label trading platforms and brokerage solutions are offered for margin trading and spot exchange operations. Back-office solutions for brokers and trading servers are included in the offerings. Services encompass real-time fund remittance, execution mechanisms across various currency pairs, confirmation of deal bookings with counterparties, and real-time spread completion.
- Headquarters San Jose, United States
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Website broadlogic.com
- Social LinkedIn
- Acquired by Broadcom (Jan 2013)
- Legal Name Pleiad Technology Ltd
Products & Services of BroadLogic
BroadLogic offers a comprehensive portfolio of products and services, including Trading Platform, Backoffice, and Trading Server.
All-in-one solution for margin and spot trading operations.
Handles complex routing and straight through processing for brokers.
Reduces latency for global trading with enhanced connectivity.
Funding Insights of BroadLogic
BroadLogic has successfully raised a total of $61.55M across 4 strategic funding rounds. The most recent funding activity was a Series D round of $4.55 million completed in July 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $61.55M
- Total Rounds 4
- Last Round Series D — $4.55M
- First Round $20M
(Feb 2000)
- Investors Count 8
All 4 funding rounds of BroadLogic with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2009 | $4.55M | Series D | – | – | – |
| Jun 2007 | $17M | Series D | – | Time Warner Investments | |
| Nov 2004 | $20M | Series C | – | Time Warner Investments | |
| Feb 2000 | $20M | Series B | – | – |
9 investors in total: 9 institutional.
Investors in BroadLogic
BroadLogic has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Broadcom, GE Capital and Cisco Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in technology startups focusing on compute, AI, and related innovations. | intelcapital.com | |||
Technology investments and expertise in networking, cloud, and security services. | 2003 | ciscoinvestments.com | San Jose, United States | |
Consulting services on board governance are offered by Pascal Levensohn. | levp.com | Puch - Salzburg, Austria | ||
Early-stage tech startups are invested in by Rho Capital Partners. | rho.com | New York, United States | ||
VC firm investing globally in early & expansion stage companies | waldenintl.com | San Francisco, United States | ||
Venture capital is provided to multiple sectors by Presidio Ventures. | presidio-ventures.com | Santa Clara, United States | ||
Early to mid-stage ventures are funded by the firm. | timewarner.com/company/time-warner-investments | New York, United States | ||
Commercial aircraft and equipment leasing and lending services are provided. | 1932 | gecapital.com | United States | |
Data center fiber optic networks and connectivity solutions are provided. | 1991 | broadcom.com | California, United States |
Investor details for BroadLogic
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BroadLogic
1 people are tracked at BroadLogic (1 in leadership).
| Name | Role | Group |
|---|---|---|
Danial F | President and CEO | Leadership |
Complete people profiles for BroadLogic
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BroadLogic
4 dated milestones of BroadLogic across 15 years, from founding to its latest funding, stage changes and deals.
- Founded BroadLogic is founded.
- Funding First funding round of $20.0M.
- Funding Latest funding round, Series D, of $4.6M.
- Exit Acquired by Broadcom.
Competitors of BroadLogic
BroadLogic has 3 listed competitors in our database, 2 of them funded. They include GAIN Capital, Pixelworks and Capitolis.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gaincapital.com | 1999 | Bedminster, United States | $175.5M | 252 | White-label front-end trading solutions for capital markets are provided. | |
| pixelworks.com | 1997 | San Jose, United States | 222 | Fabless semiconductor chips for video and pixel processing are developed. | ||
| capitolis.com | 2016 | New York, United States | $478.46M | 62 | Trade management solutions are provided for investors in capital markets. |
Detailed competitors of BroadLogic
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Investment & Financial Technology
3 companies that operate in the same segment as BroadLogic (Investment & Financial Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | 602 |
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Frequently Asked Questions about BroadLogic
BroadLogic was founded in 1998 and raised its 1st funding round 2 years after it was founded.
BroadLogic is headquartered in San Jose, United States. It is registered at San Jose, California, United States.
BroadLogic is a funded company, having raised a total of $61.55M across 4 funding rounds to date. The company's 1st funding round was a Series B of $20M, raised on Feb 2000.
BroadLogic was founded in 1998 in San Jose, United States, within the financial technology sector. White-label trading platforms and brokerage solutions are offered for margin trading and spot exchange operations. Back-office solutions for brokers and trading servers are included in the offerings. Services encompass real-time fund remittance, execution mechanisms across various currency pairs, confirmation of deal bookings with counterparties, and real-time spread completion.
BroadLogic's top competitors include Capitolis, GAIN Capital and Pixelworks.
BroadLogic offers Trading Platform, Backoffice, and Trading Server.
BroadLogic has 9 investors. Key investors include Broadcom, GE Capital, Cisco Investments, Intel Capital, and Pascal Levensohn.
BroadLogic operates through Pleiad Technology Ltd.
Yes. BroadLogic was acquired by Broadcom in January 2013.