About Brooklyn Soap
Brooklyn Soap is a Consumer company based in Hamburg (Germany) founded in 2012 by Viktor Dik, Jonas Hillebrecht, and Felix Ermer, and was acquired by Merz in January 2022. Natural mens grooming products are manufactured and distributed globally. Its chief executive, as recorded, is Felix Ermer. Its website bklynsoap.com draws about 135 thousand monthly visits. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Men's Grooming and Multi Category. Its legal entity is Brooklyn Soap GmbH. Its competitors include GRAHAM HILL, Charlemagne Barber Ventures and BETTER BE BOLD.
Company details
Brooklyn Soap Company was founded in 2012 in Hamburg, Germany, as a manufacturer in the personal care sector. Natural grooming products for men, such as beard washes, deodorants, body washes, and beard balms, are produced. These items are sold worldwide through an online store. The company is led by co-founders including Felix Ermer as CEO, Viktor Dik, and Jonas Hillebrecht as CTO. Operations focus on sustainable formulations and direct-to-consumer sales.
- Headquarters Hamburg, Germany
- Founders Viktor Dik, Jonas Hillebrecht, Felix Ermer
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website bklynsoap.com
- Social LinkedIn X Facebook
- Acquired by Merz (Jan 2022)
- Legal Name Brooklyn Soap Gmbh
Investors in Brooklyn Soap
Brooklyn Soap has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Merz.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Merz is recognized as a leader in aesthetic medicine and neurotoxin therapy. | 1918 | merz.com | Frankfurt am Main, Germany |
Investor details for Brooklyn Soap
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People of Brooklyn Soap
5 people are tracked at Brooklyn Soap (4 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Viktor Dik | Co-Founder | Leadership |
Jonas Hillebrecht | Co-Founder & CTO | Leadership |
Felix Ermer | Co-Founder & CEO | Leadership |
Luisa Teßmann | Head Of Marketing & E-commerce | Leadership |
Alisa Marie Z. | Senior Marketing Manager | Team |
Complete people profiles for Brooklyn Soap
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Timeline of Brooklyn Soap
2 dated milestones of Brooklyn Soap across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Brooklyn Soap is founded.
- Exit Acquired by Merz.
Competitors of Brooklyn Soap
Brooklyn Soap has 3 listed competitors in our database. They include GRAHAM HILL, Charlemagne Barber Ventures and BETTER BE BOLD.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| grahamhill-cosmetics.com | 2017 | Tangstedt, Germany | 124 | Provides men's grooming essentials like shaving soap and styling items. | ||
| charlemagne-premium.com | 2015 | Aachen, Germany | Specializes in a brand of high-quality men's grooming products. | |||
| betterbebold.eu | 2020 | Iserlohn, Germany | Operates a direct-to-consumer brand offering men's grooming products. |
Detailed competitors of Brooklyn Soap
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- Operating metrics
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Web traffic of Brooklyn Soap
The website of Brooklyn Soap (bklynsoap.com) receives about 135.1K visits a month.
- Monthly visits135.1K
▼ 18.3% vs previous month
Websites whose visitors overlap most with Brooklyn Soap. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
blackbeards.de | blackbeards.de | 100% | #878,509 | – | |
stoertebekker.com | stoertebekker.com | 81% | #178,445 | – | |
hair-gallery.de | hair-gallery.de | 75% | #1,099,402 | – | |
| dm.de | 74% | 16.6M | #2,101 | View details | |
loreal-paris.de | loreal-paris.de | 74% | #128,618 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Brooklyn Soap
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- Audience overlap
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Frequently Asked Questions about Brooklyn Soap
Brooklyn Soap was founded in 2012.
Brooklyn Soap is headquartered in Hamburg, Germany. It is registered at Hamburg, Hamburg, Germany.
Felix Ermer is the CEO of Brooklyn Soap, as recorded in our data. They have also founded this company.
Brooklyn Soap Company was founded in 2012 in Hamburg, Germany, as a manufacturer in the personal care sector. Natural grooming products for men, such as beard washes, deodorants, body washes, and beard balms, are produced. These items are sold worldwide through an online store. The company is led by co-founders including Felix Ermer as CEO, Viktor Dik, and Jonas Hillebrecht as CTO. Operations focus on sustainable formulations and direct-to-consumer sales.
Brooklyn Soap's top competitors include GRAHAM HILL, Charlemagne Barber Ventures and BETTER BE BOLD.
Brooklyn Soap has 1 investor. Key investors include Merz.
Brooklyn Soap operates through Brooklyn Soap Gmbh.
Yes. Brooklyn Soap was acquired by Merz in January 2022.
The website of Brooklyn Soap receives about 135 thousand visits a month.