About Broom
Broom is a company based in Jakarta (Indonesia) founded in 2021 by Andreas Sutanto and Pandu Adi Laras. It operates as a Two-Sided Marketplace, and Brokerage / Intermediation. Broom has raised $50 million across 6 funding rounds from investors including DBS Bank, MUFG Bank and Quona. Broom offers products and services including Buyback, Broom Leasing Channeling (BLC), and Titip Jual. Broom operates in a competitive market with competitors including OneLot, Carwins, naPista, Intelimotor and Carclicks.id, among others.
- Headquarter Jakarta, Indonesia
- Founders Andreas Sutanto, Pandu Adi Laras
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Sectors
Transportation, Automotive & Logistics
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$50 M (USD)
in 6 rounds
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Latest Funding Round
$25 M (USD), Series A
Oct 01, 2024
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Investors
DBS Bank
& 10 more
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Employee Count
Employee Count
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Products & Services of Broom
Broom offers a comprehensive portfolio of products and services, including Buyback, Broom Leasing Channeling (BLC), and Titip Jual. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Stock turnover is supported with quick financial solutions.
Leasing options are connected through a single platform.
Sales are facilitated through BroomHive consignment services.
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Funding Insights of Broom
Broom has successfully raised a total of $50M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $25 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series A — $25.0M
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First Round
First Round
(25 Feb 2022)
- Investors Count 11
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2024 | Amount | Series A - Broom | Valuation | Openspace Ventures | |
| Oct, 2023 | Amount | Series A - Broom | Valuation | MUFG Innovation Partners | |
| Mar, 2023 | Amount | Series A - Broom | Valuation | Openspace Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Broom
Broom has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include DBS Bank, MUFG Bank and Quona. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage technology startups are invested in by Openspace Ventures.
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Founded Year | Domain | Location | |
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Tech-enabled businesses across Southeast Asia are supported by ACV Capital.
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Founded Year | Domain | Location | |
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Fintech investments focused on financial inclusion and global economic growth.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Broom
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Broom
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Broom Comparisons
Competitors of Broom
Broom operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as OneLot, Carwins, naPista, Intelimotor and Carclicks.id, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Dealership management system for used vehicle dealerships
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| domain | founded_year | HQ Location |
ERP software for used car businesses is provided by Carwins.
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| domain | founded_year | HQ Location |
A mobile platform for buying and selling used vehicles conveniently.
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| domain | founded_year | HQ Location |
AI and SaaS solutions for automotive vehicle trading are provided.
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| domain | founded_year | HQ Location |
SaaS-based management solutions for automotive dealerships are offered.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Broom
Frequently Asked Questions about Broom
When was Broom founded?
Broom was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Where is Broom located?
Broom is headquartered in Jakarta, Indonesia. It is registered at Jakarta, Jakarta, Indonesia.
Who is the current CEO of Broom?
Pandu Adi Laras is the current CEO of Broom. They have also founded this company.
Is Broom a funded company?
Broom is a funded company, having raised a total of $50M across 6 funding rounds to date. The company's 1st funding round was a Series A of $10M, raised on Feb 25, 2022.
What does Broom do?
A digital platform is operated by Broom to support used car showrooms in Indonesia. Solutions are offered to address key challenges such as stock turnover, financing, and sales through innovative services like Buyback, Broom Leasing Channeling, and Titip Jual. The automotive sector, specifically the used car ecosystem, is targeted with comprehensive business tools accessible via a mobile application. Growth and efficiency of showroom businesses are facilitated through strategic partnerships and digital integration.
Who are the top competitors of Broom?
Broom's top competitors include OneLot, Carwins and Intelimotor.
What products or services does Broom offer?
Broom offers Buyback, Broom Leasing Channeling (BLC), and Titip Jual.
Who are Broom's investors?
Broom has 11 investors. Key investors include DBS Bank, MUFG Bank, Quona, MUFG Campus, and Openspace Capital.
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