About Broom
Broom is a company based in Jakarta (Indonesia) founded in 2021 by Andreas Sutanto and Pandu Adi Laras. It operates as a Two-Sided Marketplace and Brokerage / Intermediation. Broom has raised $50 million across 6 funding rounds from investors including DBS Bank, MUFG Bank and Quona. Broom offers products and services including Buyback, Broom Leasing Channeling (BLC), and Titip Jual. Broom operates in a competitive market with competitors including OneLot, Carwins, naPista, Intelimotor and Carclicks.id, among others.
- Headquarter Jakarta, Indonesia
- Founders Andreas Sutanto, Pandu Adi Laras
-
Sectors
Transportation, Automotive & Logistics
-
Email
Locked
-
Phone
Locked
-
Website
Locked
-
Social
Locked
-
Annual Revenue
Not available
-
Net Profit
Not available
-
EBITDA
Not available
-
Total Equity Funding
$50 M (USD)
in 6 rounds
-
Latest Funding Round
$25 M (USD), Series A
Oct 01, 2024
-
Investors
DBS Bank
& 10 more
-
Employee Count
Not available
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Broom
Broom offers a comprehensive portfolio of products and services, including Buyback, Broom Leasing Channeling (BLC), and Titip Jual.
Stock turnover is supported with quick financial solutions.
Leasing options are connected through a single platform.
Sales are facilitated through BroomHive consignment services.
People of Broom
Unlock access to complete
Funding Insights of Broom
Broom has successfully raised a total of $50M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $25 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Broom
Broom has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include DBS Bank, MUFG Bank and Quona.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Early-stage technology startups are invested in by Openspace Ventures.
|
Locked | Locked | Locked | |
|
Tech-enabled businesses across Southeast Asia are supported by ACV Capital.
|
Locked | Locked | Locked | |
|
Fintech investments focused on financial inclusion and global economic growth.
|
Locked | Locked | Locked |
Investor details for Broom
Investor domains, locations, round participation, and complete history require an active premium plan.
- Investor domains
- Investor locations
- Funding rounds
- Participation history
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Broom
Investment portfolio details for Broom
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
- Round details
- Investment values
Verified entity values are shown only after access is granted.
Financial Statements - Broom
Detailed financials for Broom
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
- Historical revenue
- Profit trends
- Statement rows
- Financial ratios
Verified entity values are shown only after access is granted.
Broom Comparisons
Peer comparison for Broom
Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.
- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
Verified entity values are shown only after access is granted.
Competitors of Broom
Broom operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as OneLot, Carwins, naPista, Intelimotor and Carclicks.id, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| Locked | Locked | Locked |
Dealership management system for used vehicle dealerships
|
|
| Locked | Locked | Locked |
ERP software for used car businesses is provided by Carwins.
|
|
| Locked | Locked | Locked |
A mobile platform for buying and selling used vehicles conveniently.
|
|
| Locked | Locked | Locked |
AI and SaaS solutions for automotive vehicle trading are provided.
|
|
| Locked | Locked | Locked |
SaaS-based management solutions for automotive dealerships are offered.
|
Detailed competitors of Broom
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
- Operating metrics
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Broom
Complete news archive for Broom
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Broom
Broom was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Broom is headquartered in Jakarta, Indonesia. It is registered at Jakarta, Jakarta, Indonesia.
Pandu Adi Laras is the current CEO of Broom. They have also founded this company.
Broom is a funded company, having raised a total of $50M across 6 funding rounds to date.
A digital platform is operated by Broom to support used car showrooms in Indonesia. Solutions are offered to address key challenges such as stock turnover, financing, and sales through innovative services like Buyback, Broom Leasing Channeling, and Titip Jual. The automotive sector, specifically the used car ecosystem, is targeted with comprehensive business tools accessible via a mobile application. Growth and efficiency of showroom businesses are facilitated through strategic partnerships and digital integration.
Broom's top competitors include OneLot, Carwins and Intelimotor.
Broom offers Buyback, Broom Leasing Channeling (BLC), and Titip Jual.
Broom has 11 investors. Key investors include DBS Bank, MUFG Bank, Quona, MUFG Campus, and Openspace Capital.