About Brumbrum
Brumbrum is a Transportation, Automotive & Logistics company based in Milan (Italy) founded in 2016 by Alberto Genovese and Francesco Banfi, and was acquired by Cazoo in January 2022. Online dealer of pre-owned cars. Brumbrum has raised $35.24 million across 3 funding rounds from investors including Cazoo, Accel and Oaktree Capital Management. Its chief executive, as recorded, is Francesco Banfi. Its website brumbrum.it draws about 173 thousand monthly visits. Brumbrum offers products and services including Used Car Sales Platform, Financing Service, and Delivery Service. Its focus areas include Consumer, Auto E-Commerce & Content, Second Hand Vehicles and Cars. Its legal entity is brum brum d.o.o. Its competitors include CarAffinity, GoodBuyAuto and CuboAuto; 1 of its 3 listed competitors has raised funding.
Company details
Brumbrum was founded in 2016 in Milan, Italy, as an online dealer in the pre-owned automotive sector. Prospective buyers are enabled to search and view car listings, including 360-degree interior and exterior images, vehicle history reports, loan details, performance data, fuel economy figures, estimated prices, and trade-in values. A money-back guarantee is provided for every vehicle purchase.
Products & Services of Brumbrum
Brumbrum offers a comprehensive portfolio of products and services, including Used Car Sales Platform, Financing Service, and Delivery Service.
Online service for browsing and buying used cars with quality checks.
Provides loans and financing options for vehicle purchases.
Handles car delivery and documentation across Italy.
Apps and channels of Brumbrum
its YouTube channel brumbrum S.p.A. has 2.83K subscribers and 30 videos.
Videos from Brumbrum
The most watched videos on Brumbrum's YouTube channel, brumbrum S.p.A. (2.83K subscribers). Click a video to play it here.
More on brumbrum S.p.A..
Funding Insights of Brumbrum
Brumbrum has successfully raised a total of $35.24M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $77.3 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $35.24M
- Total Rounds 3
- Last Round Debt – Conventional — $77.3M
- First Round $12.24M
(Jan 2018)
- Investors Count 7
All 3 funding rounds of Brumbrum with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $77.3M | Debt – Conventional | – | – | |
| Feb 2019 | $23M | Series B | – | Accel | |
| Jan 2018 | $12.24M | Series A | – | United Ventures | – |
8 investors in total: 8 institutional.
Investors in Brumbrum
Brumbrum has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Cazoo, Accel and Oaktree Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Real estate fund, infrastructure fund, and private equity firm focused on multiple sectors | 1995 | oaktreecapital.com | Los Angeles, United States | |
Venture capital firm focused on European digital-tech businesses. | 2018 | dip-capital.com | London, United Kingdom | |
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Investments are made in early-stage tech startups across multiple sectors. | headline.com | San Francisco, United States | ||
Venture capital firm investing in pre-series A and series B startups | bonsaipartners.eu | Madrid, Spain | ||
Investments are directed toward early-growth SaaS and digital companies. | unitedventures.com | Milan, Italy | ||
| pgalternative.com | ||||
Online dealer of second-hand cars | 2018 | cazoo.co.uk | London, United Kingdom |
Investor details for Brumbrum
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People of Brumbrum
2 people are tracked at Brumbrum (2 in leadership).
| Name | Role | Group |
|---|---|---|
Alberto Genovese | Co-Founder & Chairman | Leadership |
Francesco Banfi | Co-Founder & CEO | Leadership |
Complete people profiles for Brumbrum
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Timeline of Brumbrum
4 dated milestones of Brumbrum across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Brumbrum is founded.
- Funding First funding round of $12.2M.
- Funding Latest funding round, Debt – Conventional, of $77.3M.
- Exit Acquired by Cazoo.
Competitors of Brumbrum
Brumbrum has 3 listed competitors in our database, 1 of them funded. They include CarAffinity, GoodBuyAuto and CuboAuto.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| caraffinity.it | 2013 | Milano, Italy | Online classified portal of new & used cars | |||
| goodbuyauto.it | 2015 | Milan, Italy | $2.71M | Operates an online platform for buying and selling used cars, simplifying the vehicle transaction process. | ||
| cuboauto.it | 2005 | Rome, Italy | Online marketplace for searching, buying, and selling automobiles and motorcycles. |
Detailed competitors of Brumbrum
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- Full competitor set
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Web traffic of Brumbrum
The website of Brumbrum (brumbrum.it) receives about 173.1K visits a month and ranks #278,105 among all websites worldwide, #6,544 in Vehicles.
- Monthly visits173.1K
▲ 42.7% vs previous month
- Unique visitors72.2K
per month
- Global rank#278,105
among all websites
- Category rank#6,544
Vehicles · Vehicles
- Bounce rate50%
- Pages per visit3.3
- Average visit1 min 32 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with Brumbrum. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| autohero.com | 100% | #4,856 | View details | ||
autoscout24.it | autoscout24.it | 94% | #2,471 | – | |
autouncle.it | autouncle.it | 90% | #27,443 | – | |
automix.com | automix.com | 86% | #502,256 | – | |
| rattiauto.it | 82% | 392.7K | #153,146 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Brumbrum
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Related news about Brumbrum
Complete news archive for Brumbrum
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Frequently Asked Questions about Brumbrum
Brumbrum was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Brumbrum is headquartered in Milan, Italy. It is registered at Milan, Lombardy, Italy.
Francesco Banfi is the CEO of Brumbrum, as recorded in our data. They have also founded this company.
Brumbrum is a funded company, having raised a total of $35.24M across 3 funding rounds to date. The company's 1st funding round was a Series A of $12.24M, raised on Jan 2018.
Brumbrum was founded in 2016 in Milan, Italy, as an online dealer in the pre-owned automotive sector. Prospective buyers are enabled to search and view car listings, including 360-degree interior and exterior images, vehicle history reports, loan details, performance data, fuel economy figures, estimated prices, and trade-in values. A money-back guarantee is provided for every vehicle purchase.
Brumbrum's top competitors include CarAffinity, GoodBuyAuto and CuboAuto.
Brumbrum offers Used Car Sales Platform, Financing Service, and Delivery Service.
Brumbrum has 8 investors. Key investors include Cazoo, Accel, Oaktree Capital Management, P&G SGR, and DIP - Disruptive Investment Platform.
Brumbrum operates through Brum Brum D.O.O..
Yes. Brumbrum was acquired by Cazoo in January 2022.
The website of Brumbrum receives about 173 thousand visits a month and ranks #278,105 among all websites worldwide.