About Bubs
Bubs is a publicly listed company based in Sydney (Australia) founded in 1993. It operates as an infant formula and organic baby food products are manufactured. The company has 80 employees. Bubs has completed 2 acquisitions, including Deloraine and NuLac Foods. Its website bubsaustralia.com draws about 29 thousand monthly visits. Its focus areas include Food and Agriculture, Food & Beverage Products, Nutrition and Early Life Nutrition. Its legal entity is BUBS AUSTRALIA LIMITED. Its competitors include Uncle Mark, HiPP Singapore and Bubs Malaysia.
Company details
The company was founded in 1993 in Sydney, Australia, and operates in the infant nutrition sector. A range of formulas for infant, follow-on, toddler, and junior stages is produced using goat milk and organic grass-fed cows milk. Organic baby food pouches and cereals are also manufactured, with an emphasis on clean labels free from artificial sweeteners and GMOs. Resources on baby nutrition and parental support are provided.
- Headquarters Sydney, Australia
- Employees 80
- Stage Public
- SectorsConsumer
- Website category Finance · Investing
- Email••••••••
- Phone•••• ••••
- Website bubsaustralia.com
- Social LinkedIn X Facebook Instagram
- Legal Name Bubs Australia Limited
- Annual Revenue$77.04 M (USD)9.08as on Jun 30, 2026
- Net Profit-$3.18 M (USD)-183.42as on Jun 30, 2026
- EBITDA-$1.91 M (USD)-178.46as on Jun 30, 2026
- Latest Funding Round$2.28M (USD), Post-IPO
Jan 2024
- Employee Count80
- Investments & AcquisitionsDeloraine
& 1 more
Funding Insights of Bubs
- Total Rounds 3
- Last Round Post-IPO — $2.28M
- First Round $12.7M
(Aug 2017)
All 3 funding rounds of Bubs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2024 | $2.28M | Post-IPO | – | – | – |
| Sep 2020 | $20.77M | Post-IPO | – | – | – |
| Aug 2017 | $12.7M | Post-IPO | – | – | – |
IPO & Listings of Bubs
Bubs is a publicly listed company on the ASX with ticker symbol BUB in Australia, operating in the Distribution services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date05 Oct 1993
- Listed onASX: BUB
- Listed entityBUBS AUSTRALIA LIMITED
- Exchange sectorDistribution services
- ISINAU000000BUB7
- Share price0.10 AUD (+4.17% on the day) · 2026-10-14
- Market capitalisation85,932,487.00 AUD
- Price to earnings22.6
- EPS (diluted, trailing year)-0.01 AUD
- Volume (last session)886,538
Financials of Bubs
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2026 | 111.9M AUD | -4.6M AUD | -2.8M AUD |
| 2025 | 102.5M AUD | 5.5M AUD | 3.5M AUD |
| 2024 | 79.7M AUD | -21.0M AUD | -18.4M AUD |
| 2023 | 60.1M AUD | -108.3M AUD | -67.6M AUD |
| 2022 | 89.3M AUD | -11.4M AUD | -7.5M AUD |
Detailed financial statements for Bubs
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Investments & Acquisitions by Bubs
Bubs has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Deloraine and NuLac Foods.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Natural early life nutrition for babies is offered by Deloraine. | deloraine.com | Dandenong, Australia | 2015 | Apr 2019 | $24.84M | |
Multi-category dairy products including goat milk and yogurt are produced. | nulacfoods.com | Keysborough, Australia | 2006 | Nov 2017 | $19.28M |
Complete acquisition details for Bubs
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Bubs
6 dated milestones of Bubs across 31 years, from founding to its latest funding, stage changes and deals.
- Founded Bubs is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $12.7M.
- Acquisition Acquires NuLac Foods.
- Acquisition Acquires Deloraine.
- Funding Latest funding round, Post-IPO, of $2.3M.
Competitors of Bubs
Bubs has 3 listed competitors in our database. They include Uncle Mark, HiPP Singapore and Bubs Malaysia, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| happyunclemark.com | 2011 | Bang Sao Thong, Thailand | – | – | Brands organic baby food for healthy, nutritious infant meals. | |
| shophipp.com.sg | 2018 | Singapore | – | – | Online retailer of organic baby products like milk formulas and snacks. | |
| bubsmalaysia.com | 2020 | Australia | – | – | Offers organic infant formula, toddler milk, and baby food for healthy child nutrition. |
Detailed competitors of Bubs
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Web traffic of Bubs
The website of Bubs (bubsaustralia.com) receives about 28.5K visits a month and ranks #627,344 among all websites worldwide, #6,171 in Investing.
- Monthly visits28.5K
▼ 50.5% vs previous month
- Unique visitors19.5K
per month
- Global rank#627,344
among all websites
- Category rank#6,171
Finance · Investing
- Bounce rate45%
- Pages per visit2.2
- Average visit32 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with Bubs. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
businessnewsaustralia.com | businessnewsaustralia.com | 100% | – | #787,146 | – |
theprofessors.com.au | theprofessors.com.au | 45% | – | #812,243 | – |
thecandyparlour.com.au | thecandyparlour.com.au | 40% | – | #3,486,773 | – |
huggies.com.au | huggies.com.au | 39% | – | #280,634 | – |
Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Bubs (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Bubs
Complete news archive for Bubs
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Frequently Asked Questions about Bubs
Bubs was founded in 1993 and raised its 1st funding round 24 years after it was founded.
Bubs is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Bubs has 80 employees.
Annual revenue of Bubs is $77.04M as on Jun 30, 2026.
The company was founded in 1993 in Sydney, Australia, and operates in the infant nutrition sector. A range of formulas for infant, follow-on, toddler, and junior stages is produced using goat milk and organic grass-fed cows milk. Organic baby food pouches and cereals are also manufactured, with an emphasis on clean labels free from artificial sweeteners and GMOs. Resources on baby nutrition and parental support are provided.
Bubs's top competitors include Uncle Mark, HiPP Singapore and Bubs Malaysia.
Yes, Bubs is publicly traded on ASX under the ticker symbol BUB.
Bubs has made 2 acquisitions, including Deloraine, and NuLac Foods.
Bubs operates through Bubs Australia Limited.