About Bubs
Bubs is a company based in Sydney (Australia) founded in 1993.. The company has 80 employees as of June 30, 2025. Bubs has completed 2 acquisitions, including Deloraine and NuLac Foods. Bubs operates in a competitive market with competitors including Uncle Mark, HiPP Singapore and Bubs Malaysia, among others.
- Headquarter Sydney, Australia
- Employees 80 as on 30 Jun, 2025
- Stage Public
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Bubs Australia Limited
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Annual Revenue
$66.96 M (USD)28.66as on Jun 30, 2025
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Net Profit
$3.62 M (USD)0as on Jun 30, 2025
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EBITDA
$2.31 M (USD)0as on Jun 30, 2025
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Latest Funding Round
$2.28 M (USD), Post-IPO
Jan 10, 2024
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Investors
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Employee Count
80
as on Jun 30, 2025
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Investments & Acquisitions
Deloraine
& 1 more
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IPO & Listings of Bubs
Bubs is a publicly listed company on the ASX with ticker symbol BUB in Australia, operating in the Distribution services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Funding Insights of Bubs
- Total Funding Total Funding
- Total Rounds 3
- Last Round Post-IPO — $2.3M
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First Round
First Round
(31 Aug 2017)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2024 | Amount | Post-IPO - Bubs | Valuation |
investors |
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| Sep, 2020 | Amount | Post-IPO - Bubs | Valuation |
investors |
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| Aug, 2017 | Amount | Post-IPO - Bubs | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Bubs
Bubs has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Deloraine and NuLac Foods. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Natural early life nutrition for babies is offered by Deloraine.
|
2015 | ||||
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Multi-category dairy products including goat milk and yogurt are produced.
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2006 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
|
2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Bubs
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bubs Comparisons
Competitors of Bubs
Bubs operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Uncle Mark, HiPP Singapore and Bubs Malaysia, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Brands organic baby food for healthy, nutritious infant meals.
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| domain | founded_year | HQ Location |
Online retailer of organic baby products like milk formulas and snacks.
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| domain | founded_year | HQ Location |
Offers organic infant formula, toddler milk, and baby food for healthy child nutrition.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Bubs
Frequently Asked Questions about Bubs
When was Bubs founded?
Bubs was founded in 1993 and raised its 1st funding round 24 years after it was founded.
Where is Bubs located?
Bubs is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
How many employees does Bubs have?
As of Jun 30, 2025, the latest employee count at Bubs is 80.
What is the annual revenue of Bubs?
Annual revenue of Bubs is $66.96M as on Jun 30, 2025.
What does Bubs do?
The company was founded in 1993 in Sydney, Australia, and operates in the infant nutrition sector. A range of formulas for infant, follow-on, toddler, and junior stages is produced using goat milk and organic grass-fed cows milk. Organic baby food pouches and cereals are also manufactured, with an emphasis on clean labels free from artificial sweeteners and GMOs. Resources on baby nutrition and parental support are provided.
Who are the top competitors of Bubs?
Bubs's top competitors include Uncle Mark, HiPP Singapore and Bubs Malaysia.
Is Bubs publicly traded?
Yes, Bubs is publicly traded on ASX under the ticker symbol BUB.
How many acquisitions has Bubs made?
Bubs has made 2 acquisitions, including Deloraine, and NuLac Foods.
What is Bubs's ticker symbol?
The ticker symbol of Bubs is BUB on ASX.