About Bubty
Bubty is a Technology company based in The Hague (Netherlands) founded in 2019 by Lee Willoughby and Benjamin Schriel, and was acquired by Upwork in August 2025. Bubty has raised $5.47 million across 3 funding rounds from investors including Upwork, Marielle van der Zwan and Definition of Ready. Bubty offers products and services including Onboard Talent Pool, Contract Compliance, and Global Pay. Its focus areas include Gig Economy, Gig Employer IT, Contingent Workforce Management and Freelancers. Its legal entity is Bubty BV.
Company details
Provider of contingent workforce management platform. It offers a freelance management system allows for talent pool creation, managing direct sourcing, talent acquisition strategies development, and more. The features include AI interfaced candidate matching, onboarding, CV parsing, compliance reports generation, payroll management, invoice generation, time tracking, and more. It also offers a marketplace that connects staffing agency, freelancers, and enterprises. It is a tool available on the subscription based pricing model.
Products & Services of Bubty
Bubty offers a comprehensive portfolio of products and services, including Onboard Talent Pool, Contract Compliance, and Global Pay.
Platform for seamless freelancer onboarding and management.
Automates checks and signing for freelancer contracts.
Handles worldwide payments for freelancers efficiently.
Funding Insights of Bubty
Bubty has successfully raised a total of $5.47M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $3.22 million completed in November 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.47M
- Total Rounds 3
- Last Round Seed — $3.22M
- First Round $336,441
(Jun 2020)
- Investors Count 2
All 3 funding rounds of Bubty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2024 | $3.22M | Seed | – | – | – |
| Dec 2023 | $1.92M | Seed | – | – | |
| Jun 2020 | $336,441 | Angel Round | – | Marielle van der Zwan |
3 investors in total: 2 institutional and 1 angel.
Investors in Bubty
Bubty has secured backing from 3 investors, including angel and institutional investors. Prominent investors backing the company include Upwork, Marielle van der Zwan and Definition of Ready.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Delivers investment management services focused on portfolio construction and risk assessment. | 2020 | definitionofready.com | Amsterdam, Netherlands | |
Businesses are connected with freelancers via an online marketplace. | 1999 | upwork.com | San Francisco, United States | |
MV Marielle van der Zwan | Angel investor focusing on Indian startups, ex-banker with global experience | unknown_a98efe27449740dca |
Investor details for Bubty
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Bubty
6 people are tracked at Bubty (3 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Lee Willoughby | Co-Founder | Leadership |
Benjamin Schriel | Co-Founder | Leadership |
Alexandru Bucur | VP Of Engineering | Leadership |
Richard Bailey | Brand Ambassador | Team |
Sofia Buyurgan | Recruiter | Team |
Patryk Błaszczyk | Lead Developer | Team |
Complete people profiles for Bubty
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Timeline of Bubty
4 dated milestones of Bubty across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Bubty is founded.
- Funding First funding round of $336K.
- Funding Latest funding round, Seed, of $3.2M.
- Exit Acquired by Upwork.
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Frequently Asked Questions about Bubty
Bubty was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Bubty is headquartered in The Hague, Netherlands. It is registered at The Hague, South Holland, Netherlands.
Bubty is a funded company, having raised a total of $5.47M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $336.44K, raised on Jun 2020.
Provider of contingent workforce management platform. It offers a freelance management system allows for talent pool creation, managing direct sourcing, talent acquisition strategies development, and more. The features include AI interfaced candidate matching, onboarding, CV parsing, compliance reports generation, payroll management, invoice generation, time tracking, and more. It also offers a marketplace that connects staffing agency, freelancers, and enterprises. It is a tool available on the subscription based pricing model.
Bubty offers Onboard Talent Pool, Contract Compliance, and Global Pay.
Bubty has 3 investors. Key investors include Upwork, Marielle van der Zwan, and Definition of Ready.
Bubty operates through Bubty Bv.
Yes. Bubty was acquired by Upwork in August 2025.