About Bugaboo
Bugaboo is a Consumer company based in Amsterdam (Netherlands) founded in 1994, and was acquired by Mubadala in July 2024. Its chief executive is Nico Moolenaar. Its website bugaboo.com draws about 758 thousand monthly visits. Its focus areas include Consumer Goods, Baby & Kids Products, Baby Durables and Safety & Convenience. Its legal entity is Bugaboo International B.V.
Company details
Manufacturer of premium strollers, high chairs, and play yards. The company designs and produces a range of products for infants and young children, focusing on high-quality materials and innovative designs. Their stroller line includes options for single and multiple children, with various features to suit different needs and terrains. The high chairs are designed for use from infancy through childhood, adapting to the childs growth. Play yards offer safe and comfortable spaces for children to play. The company also offers a selection of accessories to complement its core products.
- Headquarters Amsterdam, Netherlands
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Website bugaboo.com/us-en
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Bain Capital Private Equity (Feb 2018)
- Legal Name Bugaboo International B.V.
Apps and channels of Bugaboo
its YouTube channel Bugaboo has 21.6K subscribers and 30 videos.
Videos from Bugaboo
The most watched videos on Bugaboo's YouTube channel, Bugaboo (21.6K subscribers). Click a video to play it here.
More on Bugaboo.
Investors in Bugaboo
Bugaboo has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Mubadala and Bain Capital Private Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private investment firm managing assets and expanding into equity, credit, and real estate services. | 1984 | baincapitalprivateequity.com | London, United Kingdom | |
Sovereign wealth fund of United Arab Emirates | 2002 | mubadala.com | Abu Dhabi, United Arab Emirates |
Investor details for Bugaboo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Bugaboo
1 people are tracked at Bugaboo (1 in leadership).
| Name | Role | Group |
|---|---|---|
Nico Moolenaar | CEO | Leadership |
Complete people profiles for Bugaboo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Bugaboo
3 dated milestones of Bugaboo across 30 years, from founding to its latest funding, stage changes and deals.
- Founded Bugaboo is founded.
- Exit Acquired by Bain Capital Private Equity.
- Exit Acquired by Mubadala.
Web traffic of Bugaboo
The website of Bugaboo (bugaboo.com) receives about 757.8K visits a month.
- Monthly visits757.8K
▼ 1.6% vs previous month
Websites whose visitors overlap most with Bugaboo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| philandteds.com | 100% | 28.3K | #886,653 | View details | |
jollyroom.se | jollyroom.se | 98% | – | #36,499 | – |
| kindermaxx.de | 98% | – | #381,947 | View details | |
| babyland.se | 97% | 339.5K | #138,330 | View details | |
| babyartikel.de | 97% | 637.8K | #84,446 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bugaboo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Baby & Kids Products
10 companies that operate in the same segment as Bugaboo (Baby & Kids Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer, producer, marketer, and retailer of play materials | 1932 | Billund, Denmark | – | – | – | |
Toys and card games are designed, manufactured, and marketed worldwide. | 1994 | Toronto, Ontario, Canada | – | USD 2.15 B | 2,750 | |
Toys and games are designed, manufactured, and marketed worldwide. | 1945 | El Segundo, California, United States | – | USD 5.35 B | 34,000 | |
Brand of multi category baby care products | 2017 | Stockholm, Sweden | – | USD 15.04 B | 36,000 | |
Healthcare solutions are provided by Johnson & Johnson globally. | 1886 | New Brunswick, New Jersey, United States | – | USD 94.18 B | 139,800 | |
A leading kids wear brand established since 1980. | 1980 | Mumbai, Maharashtra, India | USD 406.62 K | USD 9.81 M | 45 | |
Multi-brand company and manufacturer of toys | 1995 | Los Angeles, California, United States | – | USD 570.67 M | 680 | |
Internet first brand offering for kid's apparel | 1976 | San Francisco, California, United States | USD 49.07 M | – | – | |
Entertainment group producing and distributing films and TV shows | 1923 | Burbank, California, United States | – | USD 2.57 M | 225,000 | |
Home and personal care products are manufactured and distributed worldwide. | 1887 | Tokyo, Tokyo, Japan | – | USD 434.99 M | 26 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Bugaboo
Complete news archive for Bugaboo
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Bugaboo
Bugaboo was founded in 1994.
Bugaboo is headquartered in Amsterdam, Netherlands.
Nico Moolenaar is the current CEO of Bugaboo.
Manufacturer of premium strollers, high chairs, and play yards. The company designs and produces a range of products for infants and young children, focusing on high-quality materials and innovative designs. Their stroller line includes options for single and multiple children, with various features to suit different needs and terrains. The high chairs are designed for use from infancy through childhood, adapting to the childs growth. Play yards offer safe and comfortable spaces for children to play. The company also offers a selection of accessories to complement its core products.
Bugaboo has 2 investors. Key investors include Mubadala, and Bain Capital Private Equity.
Bugaboo operates through Bugaboo International B.V..
Yes. Bugaboo was acquired by Bain Capital Private Equity in February 2018.
The website of Bugaboo receives about 758 thousand visits a month.