About Built for Athletes
Built for Athletes is a Retail company based in Northwich (United Kingdom) founded in 2018 by Nick Costello. Unisex backpacks and gym bags for athletes are offered online. The company has 2 employees. Its chief executive, as recorded, is Nick Costello. Its website builtforathletes.com draws about 195 thousand monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Accessories. Its legal entity is FUNCTIONAL BACKPACKS LTD. Its competitors include The Cambridge Satchel Company, Troubadour and Pink Lining; 2 of its 3 listed competitors have raised funding.
Company details
Built for Athletes was founded in 2018 in Northwich, United Kingdom, as an internet-first brand in the athletic accessories sector. Unisex backpacks, gym bags, and rucksacks are provided primarily for athletes, constructed from rip-proof, hard-wearing, and waterproof materials. Personalization options, including patches, flags, letters, and motivational messages, are available for these products. Operations focus on direct-to-consumer sales through the companys domain.
- Headquarters Northwich, United Kingdom
- Employees 2
- Founders Nick Costello
- SectorsRetail
- Website category Sports
- Email••••••••
- Website builtforathletes.com
- Social Facebook Instagram
- Legal Name Functional Backpacks Ltd
- Date of Incorporation 21 Nov, 2018
- Jurisdiction WARRINGTON, ENGLAND
- Latest Funding Round$1.39M (USD), Debt – Conventional
Feb 2026
- InvestorsRiver Capital
& 1 more
- Employee Count2
Funding Insights of Built for Athletes
- Total Rounds 2
- Last Round Debt – Conventional — $1.39M
- Investors Count 2
All 2 funding rounds of Built for Athletes with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2026 | $1.39M | Debt – Conventional | – | – | |
| Nov 2022 | Seed | – | River Capital | – |
2 investors in total: 2 institutional.
Investors in Built for Athletes
Built for Athletes has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include River Capital and NatWest Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
River Capital is engaged in managing boutique investment funds. | 1996 | rivercapital.com.au | South Yarra, Australia | |
| natwestgroup.com |
Investor details for Built for Athletes
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Built for Athletes
4 people are tracked at Built for Athletes (3 in leadership, 1 in team); the tracked headcount is 2.
| Name | Role | Group |
|---|---|---|
Nick Costello | Co-Founder & CEO | Leadership |
Olivia Dyer | Financial Director | Leadership |
Danny Costello | Chief Executive Officer | Leadership |
Georgia White | Marketing Manager | Team |
Complete people profiles for Built for Athletes
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- Full employee list
- Team structure
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Timeline of Built for Athletes
3 dated milestones of Built for Athletes across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Built for Athletes is founded.
- Funding First funding round.
- Funding Latest funding round, Debt – Conventional, of $1.4M.
Competitors of Built for Athletes
Built for Athletes has 3 listed competitors in our database, 2 of them funded. They include The Cambridge Satchel Company, Troubadour and Pink Lining.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cambridgesatchel.com | 2008 | Cambridge, United Kingdom | $21M | 71 | Leather bags and accessories are crafted and sold primarily online. | |
| troubadourgoods.com | 2011 | London, United Kingdom | $2M | 5 | Handcrafted leather accessories for men are designed and produced. | |
| pinklining.com | 2001 | Kingswinford, United Kingdom | 10 | Internet-first brand of leather handbags & accessories for mom & kids |
Detailed competitors of Built for Athletes
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Built for Athletes
The website of Built for Athletes (builtforathletes.com) receives about 195.1K visits a month and ranks #207,846 among all websites worldwide, #6,751 in Sports.
- Monthly visits195.1K
▲ 11.8% vs previous month
- Unique visitors68.8K
per month
- Global rank#207,846
among all websites
- Category rank#6,751
Sports · Sports
- Bounce rate46%
- Pages per visit3.4
- Average visit1 min 21 sec
- DevicesDesktop 32% · Mobile 68%
Websites whose visitors overlap most with Built for Athletes. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
reyllen.com | reyllen.com | 100% | #1,225,510 | – | |
tacticalworldstore.co.uk | tacticalworldstore.co.uk | 99% | #333,621 | – | |
fitandrack.com | fitandrack.com | 98% | #1,017,191 | – | |
bulldoggear.com | bulldoggear.com | 96% | #206,173 | – | |
musculation-nutrition.fr | musculation-nutrition.fr | 95% | #2,329,903 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Built for Athletes
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- 40 similar websites
- Audience overlap
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Related news about Built For Athletes
Complete news archive for Built for Athletes
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Frequently Asked Questions about Built for Athletes
Built for Athletes was founded in 2018 and raised its 1st funding round 4 years after it was founded.
Built for Athletes is headquartered in Northwich, United Kingdom.
Nick Costello is the CEO of Built for Athletes, as recorded in our data. They have also founded this company.
Built for Athletes has 2 employees.
Built for Athletes was founded in 2018 in Northwich, United Kingdom, as an internet-first brand in the athletic accessories sector. Unisex backpacks, gym bags, and rucksacks are provided primarily for athletes, constructed from rip-proof, hard-wearing, and waterproof materials. Personalization options, including patches, flags, letters, and motivational messages, are available for these products. Operations focus on direct-to-consumer sales through the companys domain.
Built for Athletes's top competitors include The Cambridge Satchel Company, Troubadour and Pink Lining.
Built for Athletes has 2 investors. Key investors include River Capital, and NatWest Group.
Built for Athletes operates through Functional Backpacks Ltd.
The website of Built for Athletes receives about 195 thousand visits a month and ranks #207,846 among all websites worldwide.