About Bulletproof
Bulletproof is a company based in Seattle (United States) founded in 2013 by Dave Asprey was acquired by AC3 in December 2018. It operates as a Direct-to-Consumer (D2C), and Subscription Services. Bulletproof has raised $43.94 million across 6 funding rounds from investors including SVB, SG Credit Partners and Be.Live. Bulletproof offers products and services including Bulletproof Coffee, Supplements, MCT Oil, and Collagen Products. Bulletproof operates in a competitive market with competitors including Philz Coffee, Peet's Coffee & Tea, Black Rifle Coffee Company, Blue Bottle Coffee and The Coffee Bean & Tea Leaf, among others.
- Headquarter Seattle, United States
- Founders Dave Asprey
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Sectors
Consumer
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Email
***********
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Phone
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Website
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Social
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- Legal Name Bulletproof 360, Inc.
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Products & Services of Bulletproof
Bulletproof offers a comprehensive portfolio of products and services, including Bulletproof Coffee, Supplements, MCT Oil, and Collagen Products. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Enhanced coffee is offered with functional ingredients for wellness.
Various supplements are provided for daily wellness and energy.
MCT oil is sold to support energy and metabolism.
Collagen products are available for skin and joint health.
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Funding Insights of Bulletproof
Bulletproof has successfully raised a total of $43.94M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Last Round
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First Round
First Round
(06 Apr 2015)
- Investors Count 6
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2023 | Amount | Debt – Conventional - Bulletproof | Valuation |
investors |
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| Sep, 2020 | Amount | Series C - Bulletproof | Valuation | BeLive , Rocana Ventures | |
| Jul, 2018 | Amount | Series C - Bulletproof | Valuation | CAVU Consumer Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Bulletproof
Bulletproof has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, SG Credit Partners and Be.Live. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital funding is provided for consumer wellness brands.
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Founded Year | Domain | Location | |
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Investments in consumer brands are made through VC and PE.
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Founded Year | Domain | Location | |
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Venture capital firm investing in early-stage technology and real estate companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Bulletproof
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Bulletproof
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Bulletproof Comparisons
Competitors of Bulletproof
Bulletproof operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Philz Coffee, Peet's Coffee & Tea, Black Rifle Coffee Company, Blue Bottle Coffee and The Coffee Bean & Tea Leaf, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Brand of coffee
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| domain | founded_year | HQ Location |
Speciality coffee and tea brand
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| domain | founded_year | HQ Location |
Coffee products are sold online as an internet-first brand.
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| domain | founded_year | HQ Location |
Specialty coffee is roasted and retailed by Blue Bottle Coffee.
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| domain | founded_year | HQ Location |
Specialty coffee and tea are retailed via cafe chains.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Bulletproof
Frequently Asked Questions about Bulletproof
When was Bulletproof founded?
Bulletproof was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Where is Bulletproof located?
Bulletproof is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Is Bulletproof a funded company?
Bulletproof is a funded company, having raised a total of $43.94M across 6 funding rounds to date.
What does Bulletproof do?
Bulletproof is engaged in the production and distribution of enhanced coffee and health-focused products. The company operates within the functional foods and wellness sector, providing a range of items including coffee with added functional ingredients, MCT oil, collagen peptides, and dietary supplements. Solutions are tailored to support energy, brain health, and overall wellness, with an emphasis on quality ingredients and toxin-tested products. Offerings are made available through direct-to-consumer channels and subscription models, catering to health-conscious individuals seeking performance-driven nutrition.
Who are the top competitors of Bulletproof?
Bulletproof's top competitors include Black Rifle Coffee Company, Philz Coffee and Peet's Coffee & Tea.
What products or services does Bulletproof offer?
Bulletproof offers Bulletproof Coffee, Supplements, MCT Oil, and Collagen Products.
Who are Bulletproof's investors?
Bulletproof has 7 investors. Key investors include SVB, SG Credit Partners, Be.Live, AC3, and Rocana Ventures.
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