About Bulletproof
Bulletproof is a Consumer company based in Seattle (United States) founded in 2013 by Dave Asprey, and was acquired by AC3 in December 2018. Bulletproof was founded in 2013 by Dave Asprey in Seattle. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. Bulletproof has raised $43.94 million across 6 funding rounds from investors including SVB, SG Credit Partners and Be.Live. Its website bulletproof.com draws about 193 thousand monthly visits. Bulletproof offers products and services including Bulletproof Coffee, Supplements, MCT Oil, and Collagen Products. Its focus areas include Consumer Goods, Food and Beverage and Functional Foods. Its legal entity is Bulletproof 360, Inc. Its competitors include Philz Coffee, Peet's Coffee & Tea and Black Rifle Coffee Company; 1 of its 3 listed competitors has raised funding.
Company details
Bulletproof is engaged in the production and distribution of enhanced coffee and health-focused products. The company operates within the functional foods and wellness sector, providing a range of items including coffee with added functional ingredients, MCT oil, collagen peptides, and dietary supplements. Solutions are tailored to support energy, brain health, and overall wellness, with an emphasis on quality ingredients and toxin-tested products. Offerings are made available through direct-to-consumer channels and subscription models, catering to health-conscious individuals seeking performance-driven nutrition.
Products & Services of Bulletproof
Bulletproof offers a comprehensive portfolio of products and services, including Bulletproof Coffee, Supplements, MCT Oil, and Collagen Products.
Enhanced coffee is offered with functional ingredients for wellness.
Various supplements are provided for daily wellness and energy.
MCT oil is sold to support energy and metabolism.
Collagen products are available for skin and joint health.
Apps and channels of Bulletproof
its YouTube channel Bulletproof has 194K subscribers and 30 videos.
Videos from Bulletproof
The most watched videos on Bulletproof's YouTube channel, Bulletproof (194K subscribers). Click a video to play it here.
More on Bulletproof.
Funding Insights of Bulletproof
Bulletproof has successfully raised a total of $43.94M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $43.94M
- Total Rounds 6
- First Round $9M
(Apr 2015)
- Investors Count 6
All 6 funding rounds of Bulletproof with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | Debt – Conventional | – | – | ||
| Sep 2020 | $13M | Series C | – | BeLive, Rocana Ventures | |
| Jul 2018 | Series C | – | CAVU Consumer Partners | ||
| Jul 2018 | Debt – Venture | – | – | ||
| Sep 2017 | $21.94M | Series B | – | CAVU Consumer Partners | |
| Apr 2015 | $9M | Series A | – | Trinity Ventures | – |
7 investors in total: 7 institutional.
Investors in Bulletproof
Bulletproof has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, SG Credit Partners and Be.Live.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is provided for consumer wellness brands. | 2018 | rocanaventures.com | New York, United States | |
Investments in consumer brands are made through VC and PE. | cavuconsumer.com | New York, United States | ||
Venture capital firm investing in early-stage technology and real estate companies. | trinityventures.com | |||
Working capital, term, and small business loans are provided. | 2009 | sgcreditpartners.com | Newport Beach, United States | |
Be.Live is recognized for providing live streaming software solutions. | 2016 | belive.tv | Haifa, Israel | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
ICT infrastructure and managed services are provided to clients. | 1999 | ac3.com.au | Sydney, Australia |
Investor details for Bulletproof
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Bulletproof
33 people are tracked at Bulletproof (7 in leadership, 1 in board & advisors, 25 in team).
| Name | Role | Group |
|---|---|---|
Dave Asprey | Founder | Leadership |
Tara Staten | Director, Marketing - Innovation | Leadership |
Lizzy Bauer | Director Of Fp&a | Leadership |
Stephanie Allen | Director Co-manufacturing & Procurement | Leadership |
Melinda Winter | VP Dtc, Brand, Creative, Marketing | Leadership |
Jessica Brooks | VP Of Supply Chain | Leadership |
Calvin Sia | Director, Sales & Operations Planning | Leadership |
Allan Leinwand | Investor & Advisor | Board & advisors |
Braden Astle | Ecommerce/amazon Account Manager | Team |
Araceli Tostado | E Commerce Associate | Team |
Camille Fodor | Social Media And Community Associate | Team |
Robert Potts | Customer Care Specialist | Team |
Britni Kueber | Brand Ambassador | Team |
Michael Zaremba | Field Marketing Coordinator | Team |
Aaron Durbin | Warehouse Liaison | Team |
Brittany Malone | Ecommerce Manager | Team |
Giovanna Andrade | Accounts Payable Specialist | Team |
Elisabeth Carmona | Assistant Controller | Team |
Johanna Chia | Sales Operations Analyst | Team |
Prerna Nalavade | Senior Brand Manager | Team |
13 more people are available in the full profile.
Complete people profiles for Bulletproof
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Bulletproof
4 dated milestones of Bulletproof across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Bulletproof is founded.
- Funding First funding round of $9.0M.
- Exit Acquired by AC3.
- Funding Latest funding round, Debt – Conventional,.
Competitors of Bulletproof
Bulletproof has 3 listed competitors in our database, 1 of them funded. They include Philz Coffee, Peet's Coffee & Tea and Black Rifle Coffee Company.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| philzcoffee.com | 2003 | San Francisco, United States | $68M | 1,058 | Brand of coffee | |
| peets.com | 1966 | San Francisco, United States | 4,340 | Speciality coffee and tea brand | ||
| blackriflecoffee.com | 2014 | Salt Lake, United States | 201 | Coffee products are sold online as an internet-first brand. |
Detailed competitors of Bulletproof
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Bulletproof
The website of Bulletproof (bulletproof.com) receives about 192.7K visits a month and ranks #196,033 among all websites worldwide, #6,342 in Nutrition Diets and Fitness.
- Monthly visits192.7K
▼ 2% vs previous month
- Unique visitors111.1K
per month
- Global rank#196,033
among all websites
- Category rank#6,342
Health · Nutrition Diets and Fitness
- Bounce rate38%
- Pages per visit3.0
- Average visit1 min 32 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Bulletproof. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| puritycoffee.com | 100% | 119.5K | #243,822 | View details | |
powerplate.com | powerplate.com | 96% | #207,839 | – | |
blonyx.com | blonyx.com | 92% | #4,504,979 | – | |
blueskypeptide.com | blueskypeptide.com | 90% | #1,253,094 | – | |
| puravida.com.br | 90% | 969.3K | #89,627 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Bulletproof
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
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Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Bulletproof (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Bulletproof
Complete news archive for Bulletproof
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Frequently Asked Questions about Bulletproof
Bulletproof was founded in 2013 and raised its 1st funding round 2 years after it was founded.
Bulletproof is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
Bulletproof is a funded company, having raised a total of $43.94M across 6 funding rounds to date. The company's 1st funding round was a Series A of $9M, raised on Apr 2015.
Bulletproof is engaged in the production and distribution of enhanced coffee and health-focused products. The company operates within the functional foods and wellness sector, providing a range of items including coffee with added functional ingredients, MCT oil, collagen peptides, and dietary supplements. Solutions are tailored to support energy, brain health, and overall wellness, with an emphasis on quality ingredients and toxin-tested products. Offerings are made available through direct-to-consumer channels and subscription models, catering to health-conscious individuals seeking performance-driven nutrition.
Bulletproof's top competitors include Black Rifle Coffee Company, Philz Coffee and Peet's Coffee & Tea.
Bulletproof offers Bulletproof Coffee, Supplements, MCT Oil, and Collagen Products.
Bulletproof has 7 investors. Key investors include SVB, SG Credit Partners, Be.Live, AC3, and Rocana Ventures.
Bulletproof operates through Bulletproof 360, Inc..
Yes. Bulletproof was acquired by AC3 in December 2018.
The website of Bulletproof receives about 193 thousand visits a month and ranks #196,033 among all websites worldwide.