Bulletproof

Seattle, United States Founded: 2013 • Age: 13 yrs Acquired By AC3
Bulletproof was founded in 2013 by Dave Asprey in Seattle.
Annual revenue - Latest available
Total funding $43.9M 6 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Bulletproof

Bulletproof is a company based in Seattle (United States) founded in 2013 by Dave Asprey was acquired by AC3 in December 2018. It operates as a Direct-to-Consumer (D2C) and Subscription Services. Bulletproof has raised $43.94 million across 6 funding rounds from investors including SVB, SG Credit Partners and Be.Live. Bulletproof offers products and services including Bulletproof Coffee, Supplements, MCT Oil, and Collagen Products. Bulletproof operates in a competitive market with competitors including Philz Coffee, Peet's Coffee & Tea, Black Rifle Coffee Company, Blue Bottle Coffee and The Coffee Bean & Tea Leaf, among others.

  • Headquarter Seattle, United States
  • Founders Dave Asprey
  • Sectors
    Consumer
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Bulletproof 360, Inc.
Operational Areas
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $43.94 M (USD)

    in 6 rounds

  • Latest Funding Round
    Not available
  • Investors
    SVB

    & 6 more

  • Employee Count
    Not available
  • Acquired by
    AC3

    (Dec 04, 2018)

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Products & Services of Bulletproof

Bulletproof offers a comprehensive portfolio of products and services, including Bulletproof Coffee, Supplements, MCT Oil, and Collagen Products.

Product name locked
Category locked
Primary

Enhanced coffee is offered with functional ingredients for wellness.

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Various supplements are provided for daily wellness and energy.

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MCT oil is sold to support energy and metabolism.

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Collagen products are available for skin and joint health.

People of Bulletproof

Headcount 50-200
Employee Profiles 31
Board Members and Advisors 1
Employee Profiles
People
Tara Staten
Director, Marketing - Innovation
People
Araceli Tostado
E Commerce Associate
People
Camille Fodor
Social Media And Community Associate
People
Robert Potts
Customer Care Specialist

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Board Members and Advisors
people
Allan Leinwand
Investor & Advisor

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Funding Insights of Bulletproof

Bulletproof has successfully raised a total of $43.94M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Bulletproof

Bulletproof has secured backing from 7 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, SG Credit Partners and Be.Live.

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Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital funding is provided for consumer wellness brands.
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Investments in consumer brands are made through VC and PE.
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Venture capital firm investing in early-stage technology and real estate companies.
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Investor details for Bulletproof

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by Bulletproof

Investments
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Investment portfolio details for Bulletproof

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Bulletproof

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Detailed financials for Bulletproof

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  • Profit trends
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Bulletproof Comparisons

Bulletproof Primary company
Description
Bulletproof was founded in 2013 by Dave Asprey in Seattle.
Location
Seattle, United States
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Bulletproof

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Competitors of Bulletproof

Bulletproof operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Philz Coffee, Peet's Coffee & Tea, Black Rifle Coffee Company, Blue Bottle Coffee and The Coffee Bean & Tea Leaf, among others.

Company Name Domain Founded year HQ Location Description
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Brand of coffee
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Speciality coffee and tea brand
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Coffee products are sold online as an internet-first brand.
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Specialty coffee is roasted and retailed by Blue Bottle Coffee.
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Specialty coffee and tea are retailed via cafe chains.
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Detailed competitors of Bulletproof

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Bulletproof

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Complete news archive for Bulletproof

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Bulletproof

Bulletproof was founded in 2013 and raised its 1st funding round 2 years after it was founded.

Bulletproof is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.

Bulletproof is a funded company, having raised a total of $43.94M across 6 funding rounds to date.

Bulletproof is engaged in the production and distribution of enhanced coffee and health-focused products. The company operates within the functional foods and wellness sector, providing a range of items including coffee with added functional ingredients, MCT oil, collagen peptides, and dietary supplements. Solutions are tailored to support energy, brain health, and overall wellness, with an emphasis on quality ingredients and toxin-tested products. Offerings are made available through direct-to-consumer channels and subscription models, catering to health-conscious individuals seeking performance-driven nutrition.

Bulletproof's top competitors include Black Rifle Coffee Company, Philz Coffee and Peet's Coffee & Tea.

Bulletproof offers Bulletproof Coffee, Supplements, MCT Oil, and Collagen Products.

Bulletproof has 7 investors. Key investors include SVB, SG Credit Partners, Be.Live, AC3, and Rocana Ventures.

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