About Butterfly
Butterfly is a Technology company based in Brooklyn (United States) founded in 2014, and was acquired by Engagedly in September 2025. Tools for employee and customer satisfaction analysis are provided. It operates on a SaaS (Software-as-a-Service) model. Butterfly has raised $3 million across 3 funding rounds from investors including Engagedly, Daphni and Tectonic Ventures. Butterfly offers products and services including Butterfly Platform, Listen Feature, Understand Feature, and Engage Feature. Its focus areas include Software and HR Tech. Its legal entity is Appynest Inc. Its competitors include Vantage Circle, Reward Gateway and Energage; 2 of its 3 listed competitors have raised funding.
Company details
Butterfly is dedicated to improving employee engagement and reducing turnover for frontline teams. Solutions are provided to managers in industries such as retail, hospitality, manufacturing, and logistics. Actionable insights and tools are delivered through a SaaS platform to increase productivity and enhance employee well-being. Real-time feedback is collected, trends are analyzed, and leadership capabilities are supported to foster better workplace environments.
Products & Services of Butterfly
Butterfly offers a comprehensive portfolio of products and services, including Butterfly Platform, Listen Feature, Understand Feature, and Engage Feature.
Employee feedback is collected to improve engagement effectively.
Real-time employee feedback is gathered across various locations.
Engagement trends are visualized for organizational improvement insights.
Tools for managers are provided to enhance leadership skills.
Funding Insights of Butterfly
Butterfly has successfully raised a total of $3M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $2.4 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3M
- Total Rounds 3
- Last Round Seed — $2.4M
- First Round $300,000
(Oct 2014)
- Investors Count 5
All 3 funding rounds of Butterfly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | $2.4M | Seed | – | Daphni | |
| Apr 2015 | $300,000 | Seed | – | – | – |
| Oct 2014 | $300,000 | Seed | – | – | – |
6 investors in total: 4 institutional and 2 angel.
Investors in Butterfly
Butterfly has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Engagedly, Daphni and Tectonic Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused VC firm investing in seed & early stage startups based in Europe | daphni.com | Paris, France | ||
| tectonicventures.com | ||||
Venture capital investments in pre-seed and seed stages, focusing on founders. | precursorvc.com | |||
BE Brandon Evans | Angel investor focusing on Indian startups, based in India. | unknown_edb8eed458fb4991a | ||
SL Schwartz Laurent | unknown_be9c082276a443d88 | |||
AI-powered platform for talent management, learning, and engagement is provided. | 2015 | engagedly.com | Lewes, United States |
Investor details for Butterfly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Butterfly
1 people are tracked at Butterfly (1 in team).
| Name | Role | Group |
|---|---|---|
David Mendlewicz | Board Member & Strategic Advisor | Team |
Complete people profiles for Butterfly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Butterfly
4 dated milestones of Butterfly across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Butterfly is founded.
- Funding First funding round of $300K.
- Funding Latest funding round, Seed, of $2.4M.
- Exit Acquired by Engagedly.
Competitors of Butterfly
Butterfly has 3 listed competitors in our database, 2 of them funded. They include Vantage Circle, Reward Gateway and Energage.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vantagecircle.com | 2011 | Plano, United States | $349,751 | 262 | Employee benefits and engagement are delivered via a cloud-based platform. | |
| rewardgateway.com | 2006 | Rochester, United States | 324 | Employee engagement software is provided for performance management and recognition. | ||
| energage.com | 2006 | Exton, United States | $15M | 218 | Employee Engagement Platform |
Detailed competitors of Butterfly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Butterfly
The website of Butterfly (butterfly.ai) receives about 4K visits a month.
- Monthly visits4K
▲ 61.5% vs previous month
Websites whose visitors overlap most with Butterfly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
butterflysoftware.in | butterflysoftware.in | 100% | #1,962,539 | – |
Top companies in HR & Workforce Technology
3 companies that operate in the same segment as Butterfly (HR & Workforce Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | 1,695 | ||
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M |
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Related news about Butterfly
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Frequently Asked Questions about Butterfly
Butterfly was founded in 2014.
Butterfly is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Butterfly is a funded company, having raised a total of $3M across 3 funding rounds to date. The company's 1st funding round was a Seed of $300K, raised on Oct 2014.
Butterfly is dedicated to improving employee engagement and reducing turnover for frontline teams. Solutions are provided to managers in industries such as retail, hospitality, manufacturing, and logistics. Actionable insights and tools are delivered through a SaaS platform to increase productivity and enhance employee well-being. Real-time feedback is collected, trends are analyzed, and leadership capabilities are supported to foster better workplace environments.
Butterfly's top competitors include Vantage Circle, Reward Gateway and Energage.
Butterfly offers Butterfly Platform, Listen Feature, Understand Feature, and Engage Feature.
Butterfly has 6 investors. Key investors include Engagedly, Daphni, Tectonic Ventures, Precursor Ventures, and Brandon Evans.
Butterfly operates through Appynest Inc..
Yes. Butterfly was acquired by Engagedly in September 2025.