About Byredo
Byredo is a company based in Stockholm (Sweden) founded in 2006 by Ben Gorham was acquired by Puig in May 2022. Byredo offers products and services including Perfumes, Candles, Makeup, Body Care, and Byproductâ„¢. Byredo operates in a competitive market with competitors including Lifelong, IDA WARG Beauty, Provalliance, Estelle & Thild and BioCool, among others.
- Headquarter Stockholm, Sweden
- Founders Ben Gorham
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website byredo.com/us_en
- Social LinkedIn Facebook Instagram
- Acquired by Puig (May 2022)
Products & Services of Byredo
Byredo offers a comprehensive portfolio of products and services, including Perfumes, Candles, Makeup, Body Care, and Byproduct™.
Luxury scented perfumes for personal use
Aromatic candles for home ambiance
Various products like lipstick and mascara
Items for hand and body care routines
Fashion items including eyewear and leather goods
Investors in Byredo
Byredo has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Puig and Manzanita Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm | 2001 | manzanitacapital.com | London, United Kingdom | |
Casual apparel for men and women is offered by Puig. | 1914 | puig.com | Barcelona, Spain |
Investor details for Byredo
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- Complete investor list
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People of Byredo
10 people are tracked at Byredo (4 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Ben Gorham | Founder | Leadership |
Nicolas Cordier | CEO | Leadership |
Iva Georgieva | Head Of Strategy | Leadership |
Diana Lee | Head Of Human Resources | Leadership |
Yohance Washington | Business Manager | Team |
Axel Beau | Responsable Adjoint | Team |
Arianna Javate | Business Manager | Team |
Nelson Batista | Business Manager | Team |
Anaelle B. | Responsable E-commerce Europe | Team |
Charlotte Chevallier | HRD - EMEA At Byredo | Team |
Complete people profiles for Byredo
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- Team structure
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Timeline of Byredo
3 dated milestones of Byredo across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Byredo is founded.
- Exit Acquired by Manzanita Capital.
- Exit Acquired by Puig.
Competitors of Byredo
Byredo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lifelong, IDA WARG Beauty, Provalliance, Estelle & Thild and BioCool, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lifelong.eco | 2019 | Stockholm, Sweden | $58,181 | – | Multi-category organic beauty products are offered via internet-first brand. | |
| idawargbeauty.com | 2018 | Stockholm, Sweden | – | – | Multi-category natural beauty products are offered by an internet-first brand. | |
| groupe-provalliance.com | 1975 | Paris, France | – | – | Natural hair and nail care products are offered by Provalliance. | |
| estellethild.com | 2007 | Stockholm, Sweden | – | – | Internet-first brand of skin & makeup care products | |
| biocool.se | 2012 | Stockholm, Sweden | – | – | Beauty care products are offered via an internet-first brand model. | |
| underyourskin.se | 2016 | Stockholm, Sweden | – | – | Organic hair, skin, body, and baby care products are offered. | |
| bjorkandberries.com | 2006 | Sandviken, Sweden | – | – | Natural beauty and personal care products are developed and sold. | |
| nannic.se | 1991 | Taby, Sweden | – | – | Operates a direct-to-consumer brand offering natural skin and hair care products. | |
| outdoorsweden.se | 2022 | Grycksbo, Sweden | – | – | A direct-to-consumer brand offering organic beauty products. |
Detailed competitors of Byredo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Byredo
The website of Byredo (byredo.com) receives about 795.3K visits a month and ranks #57,288 among all websites worldwide, #2,833 in Beauty and Cosmetics.
- Monthly visits795.3K
▼ 16.8% vs previous month
- Unique visitors431K
per month
- Global rank#57,288
among all websites
- Category rank#2,833
Lifestyle · Beauty and Cosmetics
- Bounce rate51%
- Pages per visit2.7
- Average visit1 min 11 sec
- DevicesDesktop 30% · Mobile 70%
Websites whose visitors overlap most with Byredo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| diptyqueparis.com | 100% | 1.5M | #29,101 | View details | |
| fragrantica.com | 85% | – | #926 | View details | |
| fredericmalle.com | 72% | 132.4K | #279,121 | View details | |
| jomalone.com | 72% | 539.6K | #54,379 | View details | |
perfumelounge.nl | perfumelounge.nl | 71% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Byredo
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Byredo
Complete news archive for Byredo
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to Byredo
10 companies that operate in the same segment as Byredo (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Byredo
Byredo was founded in 2006.
Byredo is headquartered in Stockholm, Sweden.
Nicolas Cordier is the current CEO of Byredo.
Byredo was established in 2006 in Stockholm, Sweden, by founder Ben Gorham. Operations focus on the luxury goods sector, where perfumes, home fragrances, leather goods, and accessories are developed and distributed. The brands domain, byredo.com, supports global sales and online presence. Leadership is handled by CEO Nicolas Cordier, with products available through retail and e-commerce channels.
Byredo's top competitors include IDA WARG Beauty, Lifelong and Under Your Skin.
Byredo offers Perfumes, Candles, Makeup, Body Care, and Byproductâ„¢.
Byredo has 2 investors. Key investors include Puig, and Manzanita Capital.
Yes. Byredo was acquired by Puig in May 2022.
The website of Byredo receives about 795 thousand visits a month and ranks #57,288 among all websites worldwide.

