About Cake Beauty
Cake Beauty is a company based in Toronto (Canada) founded in 2004 was acquired by Marc Anthony Cosmetics in February 2018.. Cake Beauty offers products and services including The Finishing Touch™, The Curl Friend™, The Care Taker™ Shampoo, The Care Taker™ Conditioner, and The Shine On™. Cake Beauty operates in a competitive market with competitors including L'Oréal, L'Occitane, Estee Lauder, Kose Corporation and CCA Industries, among others.
- Headquarter Toronto, Canada
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Sectors
Consumer
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Email
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Phone
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Website
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Social
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- Legal Name Mav Beauty Brand
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
Employee Count
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Acquired by
Marc Anthony Cosmetics
(Feb 13, 2018)
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Products & Services of Cake Beauty
Cake Beauty offers a comprehensive portfolio of products and services, including The Finishing Touch™, The Curl Friend™, The Care Taker™ Shampoo, The Care Taker™ Conditioner, and The Shine On™. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Scented mist for hair and body with pistachio and caramel.
Gel to foam product for shaping and maintaining curls.
Moisture-rich shampoo for hair care and conditioning.
Conditioner that provides deep moisture and nourishment.
Spray to reduce frizz and add shine to hair.
Mousse for adding volume and hold to hair styles.
Funding Insights of Cake Beauty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Cake Beauty
Cake Beauty has secured backing from 1 investor. Prominent investors backing the company include Marc Anthony Cosmetics. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Women's hair care products are manufactured by the company.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Cake Beauty
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Cake Beauty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cake Beauty Comparisons
Competitors of Cake Beauty
Cake Beauty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as L'Oréal, L'Occitane, Estee Lauder, Kose Corporation and CCA Industries, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Internet first brand of skin & hair care, and makeup products for men and women
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| domain | founded_year | HQ Location |
Beauty and personal care products are sold by L'Occitane globally.
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| domain | founded_year | HQ Location |
Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments
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| domain | founded_year | HQ Location |
Cosmetics and beauty products are developed and sold across Asia.
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| domain | founded_year | HQ Location |
Multi-category beauty products are retailed through an online platform.
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| domain | founded_year | HQ Location |
Cosmetics manufacturer
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Cake Beauty
When was Cake Beauty founded?
Cake Beauty was founded in 2004.
Where is Cake Beauty located?
Cake Beauty is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
What does Cake Beauty do?
Founded in 2004 and based in Toronto, Canada, high-load connectors for offshore energy applications are designed and manufactured. Bespoke and standard connectors are engineered for offshore wind, decommissioning, and oil gas sectors. Full support is provided from initial design through delivery and project completion. Remote operation, quick connect-release features, and low intervention needs are incorporated in products such as lifting, mooring, and pipeline recovery tools.
Who are the top competitors of Cake Beauty?
Cake Beauty's top competitors include L'Oréal, Estee Lauder and L'Occitane.
What products or services does Cake Beauty offer?
Cake Beauty offers The Finishing Touch™, The Curl Friend™, The Care Taker™ Shampoo, The Care Taker™ Conditioner, and 2 more products and services.
Who are Cake Beauty's investors?
Cake Beauty has 1 investor. Key investors include Marc Anthony Cosmetics.