About Cake Equity
Cake Equity is a Technology company based in Gold Coast (Australia) founded in 2018. Cloud-based cap table management solutions are provided for businesses. It operates on a SaaS (Software-as-a-Service) and Subscription Services model. Cake Equity has raised $3.2 million across 2 funding rounds from investors including Who Gives A Crap, Fresh Equities and The Syndicate. Its chief executive, as recorded, is Jason Atkins. Its website cakeequity.com draws about 79 thousand monthly visits. Cake Equity offers products and services including Cap Table Management, Equity Incentives, and 409A Valuation. Its focus areas include Software and Financial Technology. Its legal entity is BAKE THAT CAKE PTY LTD.
Company details
Equity management solutions are offered by Cake Equity for startups worldwide. Cap table management, equity incentives, and 409A valuations are included in the services. The platform supports founders, CFOs, and legal teams in streamlining equity administration. Growth is facilitated through tools for fundraising and employee motivation. The software is utilized across various sectors, focusing on simplifying complex equity processes. Scalable solutions are provided to manage shareholders and investors efficiently.
- Headquarters Gold Coast, Australia
- SectorsTechnology
- Website category Finance · Investing
- Email••••••••
- Phone•••• ••••
- Website cakeequity.com
- Social LinkedIn X Facebook Instagram
- Legal Name Bake That Cake Pty Ltd
- Total Equity Funding$3.2M (USD)
in 2 rounds
- Latest Funding Round$2.2M (USD), Seed
Mar 2022
- InvestorsWho Gives A Crap
& 6 more
Products & Services of Cake Equity
Cake Equity offers a comprehensive portfolio of products and services, including Cap Table Management, Equity Incentives, and 409A Valuation.
Equity and shareholder data are managed efficiently with precision.
Stock options are offered to attract and retain talent.
Fast and audit-proof valuations are provided for compliance.
Funding Insights of Cake Equity
Cake Equity has successfully raised a total of $3.2M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.2 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.2M
- Total Rounds 2
- Last Round Seed — $2.2M
- First Round $1M
(Jun 2020)
- Investors Count 7
All 2 funding rounds of Cake Equity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $2.2M | Seed | – | The Syndicate, Rampersand | |
| Jun 2020 | $1M | Seed | – | Who Gives A Crap, Fresh Equities | – |
7 investors in total: 5 institutional and 2 angel.
Investors in Cake Equity
Cake Equity has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Who Gives A Crap, Fresh Equities and The Syndicate.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
An angel investing club led by Jason Calacanis is operated. | thesyndicate.com | San Francisco, United States | ||
Venture capital funding is offered to early-stage tech founders. | rampersand.vc | Sydney, Australia | ||
Early-stage startups are supported and funded by LAUNCH. | launch.co | |||
Eco-friendly bathroom and household products are manufactured and distributed. | 2010 | whogivesacrap.org | Melbourne, Australia | |
Financial data company connecting investors and businesses | 2017 | freshequities.com | Melbourne, Australia | |
JL Jonathan Lui | Angel investor and entrepreneur, co-founder of Airalo, focused on tech startups | unknown_f7ad90b1659f4f248 | ||
GP Guy Pearson | Angel investor and founder of Ignite, focusing on Indian startups. | unknown_14d21c717ee9440a9 |
Investor details for Cake Equity
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Cake Equity
12 people are tracked at Cake Equity (5 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Jason Atkins | CEO | Leadership |
Charlie Ross | Chief Operating Officer | Leadership |
Elise Peate | Chief Marketing Officer | Leadership |
Kim H. | CEO / Co-Founder | Leadership |
Nick C. | Chief Product Officer | Leadership |
Chris Gilbert | LA Champion | Team |
Mary Kristine Salac | Executive Virtual Assistant | Team |
Ines Gvozdich | Product Designer | Team |
Aaron Blakemore | Senior Product Manager | Team |
Justin Granados | Digital PR and Content Distribution Lead | Team |
Rhiza Oyos | Growth Lead (content & Seo) | Team |
Ben Harrison | Content Specialist | Team |
Complete people profiles for Cake Equity
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Cake Equity
3 dated milestones of Cake Equity across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Cake Equity is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Seed, of $2.2M.
Web traffic of Cake Equity
The website of Cake Equity (cakeequity.com) receives about 79K visits a month and ranks #405,141 among all websites worldwide, #4,158 in Investing.
- Monthly visits79K
▼ 5.1% vs previous month
- Unique visitors37K
per month
- Global rank#405,141
among all websites
- Category rank#4,158
Finance · Investing
- Bounce rate40%
- Pages per visit2.7
- Average visit31 sec
- DevicesDesktop 39% · Mobile 61%
Websites whose visitors overlap most with Cake Equity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| globalshares.com | 100% | 8.3K | #1,754,476 | View details | |
| startuppercolator.com | 95% | #5,621,983 | View details | ||
| angelcapitalassociation.org | 94% | #1,192,181 | View details | ||
| elevateventures.com | 92% | #1,478,187 | View details | ||
| eqvista.com | 92% | 145.3K | #281,744 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Cake Equity
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Cake Equity
Complete news archive for Cake Equity
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Frequently Asked Questions about Cake Equity
Cake Equity was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Cake Equity is headquartered in Gold Coast, Australia. It is registered at Gold Coast, Queensland, Australia.
Jason Atkins is the CEO of Cake Equity, as recorded in our data.
Cake Equity is a funded company, having raised a total of $3.2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jun 2020.
Equity management solutions are offered by Cake Equity for startups worldwide. Cap table management, equity incentives, and 409A valuations are included in the services. The platform supports founders, CFOs, and legal teams in streamlining equity administration. Growth is facilitated through tools for fundraising and employee motivation. The software is utilized across various sectors, focusing on simplifying complex equity processes. Scalable solutions are provided to manage shareholders and investors efficiently.
Cake Equity offers Cap Table Management, Equity Incentives, and 409A Valuation.
Cake Equity has 7 investors. Key investors include Who Gives A Crap, Fresh Equities, The Syndicate, Rampersand, and Jonathan Lui.
Cake Equity operates through Bake That Cake Pty Ltd.