About Cake Equity
Cake Equity is a company based in Gold Coast (Australia) founded in 2018. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Cake Equity has raised $3.2 million across 2 funding rounds from investors including Who Gives A Crap, Fresh Equities and The Syndicate. Cake Equity offers products and services including Cap Table Management, Equity Incentives, and 409A Valuation. Cake Equity operates in a competitive market with competitors including Carta, Global Shares, Qapita, Pulley and Globacap, among others.
- Headquarter Gold Coast, Australia
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Sectors
Technology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Bake That Cake Pty Ltd
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$3.2 M (USD)
in 2 rounds
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Latest Funding Round
$2.2 M (USD), Seed
Mar 11, 2022
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Investors
Who Gives A Crap
& 6 more
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Employee Count
Employee Count
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Products & Services of Cake Equity
Cake Equity offers a comprehensive portfolio of products and services, including Cap Table Management, Equity Incentives, and 409A Valuation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Equity and shareholder data are managed efficiently with precision.
Stock options are offered to attract and retain talent.
Fast and audit-proof valuations are provided for compliance.
Unlock access to complete
Funding Insights of Cake Equity
Cake Equity has successfully raised a total of $3.2M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.2 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $2.2M
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First Round
First Round
(01 Jun 2020)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2022 | Amount | Seed - Cake Equity | Valuation | The Syndicate , Rampersand | |
| Jun, 2020 | Amount | Seed - Cake Equity | Valuation | Who Gives A Crap , Fresh Equities |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Cake Equity
Cake Equity has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Who Gives A Crap, Fresh Equities and The Syndicate. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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An angel investing club led by Jason Calacanis is operated.
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Founded Year | Domain | Location | |
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Venture capital funding is offered to early-stage tech founders.
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Founded Year | Domain | Location | |
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Early-stage startups are supported and funded by LAUNCH.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Cake Equity
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Cake Equity
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cake Equity Comparisons
Competitors of Cake Equity
Cake Equity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Carta, Global Shares, Qapita, Pulley and Globacap, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Software-based equity management solutions are offered to companies and investors.
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| domain | founded_year | HQ Location |
Equity software solutions are provided for public and private companies.
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| domain | founded_year | HQ Location |
Cap table and equity management software is provided for businesses.
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| domain | founded_year | HQ Location |
Cap table management solutions are provided for businesses.
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| domain | founded_year | HQ Location |
Suite of IT solutions for capital markets
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| domain | founded_year | HQ Location |
Vertalo is focused on real-world asset tokenization solutions.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Cake Equity
When was Cake Equity founded?
Cake Equity was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Where is Cake Equity located?
Cake Equity is headquartered in Gold Coast, Australia. It is registered at Gold Coast, Queensland, Australia.
Who is the current CEO of Cake Equity?
Jason Atkins is the current CEO of Cake Equity.
Is Cake Equity a funded company?
Cake Equity is a funded company, having raised a total of $3.2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jun 01, 2020.
What does Cake Equity do?
Equity management solutions are offered by Cake Equity for startups worldwide. Cap table management, equity incentives, and 409A valuations are included in the services. The platform supports founders, CFOs, and legal teams in streamlining equity administration. Growth is facilitated through tools for fundraising and employee motivation. The software is utilized across various sectors, focusing on simplifying complex equity processes. Scalable solutions are provided to manage shareholders and investors efficiently.
Who are the top competitors of Cake Equity?
What products or services does Cake Equity offer?
Cake Equity offers Cap Table Management, Equity Incentives, and 409A Valuation.
Who are Cake Equity's investors?
Cake Equity has 7 investors. Key investors include Who Gives A Crap, Fresh Equities, The Syndicate, Rampersand, and Jonathan Lui.