Cake Equity

Gold Coast, Australia Founded: 2018 • Age: 8 yrs
Cloud-based cap table management solutions are provided for businesses.

About Cake Equity

Cake Equity is a company based in Gold Coast (Australia) founded in 2018. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Cake Equity has raised $3.2 million across 2 funding rounds from investors including Who Gives A Crap, Fresh Equities and The Syndicate. Cake Equity offers products and services including Cap Table Management, Equity Incentives, and 409A Valuation. Cake Equity operates in a competitive market with competitors including Carta, Global Shares, Qapita, Pulley and Globacap, among others.

  • Headquarter Gold Coast, Australia
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Bake That Cake Pty Ltd
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $3.2 M (USD)

    in 2 rounds

  • Latest Funding Round
    $2.2 M (USD), Seed

    Mar 11, 2022

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Cake Equity

Cake Equity offers a comprehensive portfolio of products and services, including Cap Table Management, Equity Incentives, and 409A Valuation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Equity and shareholder data are managed efficiently with precision.

Stock options are offered to attract and retain talent.

Fast and audit-proof valuations are provided for compliance.

People of Cake Equity
Headcount 10-50
Employee Profiles 11
Employee Profiles
People
Chris Gilbert
LA Champion
People
Mary Kristine Salac
Executive Virtual Assistant
People
Ines Gvozdich
Product Designer
People
Aaron Blakemore
Senior Product Manager

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Funding Insights of Cake Equity

Cake Equity has successfully raised a total of $3.2M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.2 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $2.2M
  • First Round

    (01 Jun 2020)

  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2022 Amount Seed - Cake Equity Valuation The Syndicate , Rampersand
Jun, 2020 Amount Seed - Cake Equity Valuation Who Gives A Crap , Fresh Equities
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Cake Equity

Cake Equity has secured backing from 7 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Who Gives A Crap, Fresh Equities and The Syndicate. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
An angel investing club led by Jason Calacanis is operated.
Founded Year Domain Location
Venture capital funding is offered to early-stage tech founders.
Founded Year Domain Location
Early-stage startups are supported and funded by LAUNCH.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Cake Equity

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Cake Equity

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Cake Equity Comparisons

Employees
+
Add Comparison
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Competitors of Cake Equity

Cake Equity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Carta, Global Shares, Qapita, Pulley and Globacap, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Software-based equity management solutions are offered to companies and investors.
domain founded_year HQ Location
Equity software solutions are provided for public and private companies.
domain founded_year HQ Location
Cap table and equity management software is provided for businesses.
domain founded_year HQ Location
Cap table management solutions are provided for businesses.
domain founded_year HQ Location
Suite of IT solutions for capital markets
domain founded_year HQ Location
Vertalo is focused on real-world asset tokenization solutions.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Cake Equity

Frequently Asked Questions about Cake Equity

When was Cake Equity founded?

Cake Equity was founded in 2018 and raised its 1st funding round 2 years after it was founded.

Where is Cake Equity located?

Cake Equity is headquartered in Gold Coast, Australia. It is registered at Gold Coast, Queensland, Australia.

Who is the current CEO of Cake Equity?

Jason Atkins is the current CEO of Cake Equity.

Is Cake Equity a funded company?

Cake Equity is a funded company, having raised a total of $3.2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jun 01, 2020.

What does Cake Equity do?

Equity management solutions are offered by Cake Equity for startups worldwide. Cap table management, equity incentives, and 409A valuations are included in the services. The platform supports founders, CFOs, and legal teams in streamlining equity administration. Growth is facilitated through tools for fundraising and employee motivation. The software is utilized across various sectors, focusing on simplifying complex equity processes. Scalable solutions are provided to manage shareholders and investors efficiently.

Who are the top competitors of Cake Equity?

Cake Equity's top competitors include Carta, Globacap and Pulley.

What products or services does Cake Equity offer?

Cake Equity offers Cap Table Management, Equity Incentives, and 409A Valuation.

Who are Cake Equity's investors?

Cake Equity has 7 investors. Key investors include Who Gives A Crap, Fresh Equities, The Syndicate, Rampersand, and Jonathan Lui.

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