About Cake
Cake is a company based in London (United Kingdom) founded in 2011 was acquired by Sage Group in November 2019. The company has 752 employees. Cake operates in a competitive market with competitors including Gusto, Paycor, Paychex, TriNet and Rippling, among others.
- Headquarter London, United Kingdom
- Employees 752
- SectorsTechnology
- Website cake.hr
- Social LinkedIn X Facebook
- Acquired by Sage Group (Nov 2019)
- Legal Name Sage Global Services Limited
- Date of Incorporation 24 Mar, 2015
- Jurisdiction NEWCASTLE UPON TYNE, UNITED KINGDOM
- Annual Revenue$691.35 K (USD)98as on Dec 31, 2019
- Net Profit-$298.9 K (USD)-307as on Dec 31, 2019
- Investors
- Employee Count752
- Acquired bySage Group
(Nov 2019)
Investors in Cake
Cake has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Sage Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Cloud-based accounting and payroll solutions for small and medium businesses | 1981 | sage.com | United States |
Investor details for Cake
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Cake
2 dated milestones of Cake across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Cake is founded.
- Exit Acquired by Sage Group.
Competitors of Cake
Cake operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Gusto, Paycor, Paychex, TriNet and Rippling, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gusto.com | 2012 | San Francisco, United States | $718.35M | 5,876 | Cloud-based HR and payroll solutions are offered for small businesses. | |
| paycor.com | 1990 | Cincinnati, United States | $449.89M | 584 | Cloud-based HRMS platform is provided for small and medium-sized businesses. | |
| paychex.com | 1971 | New York, United States | – | 1,335 | Cloud-based HRMS solutions are delivered for payroll and employee management. | |
| trinet.com | 1988 | Dublin, United States | $60M | 347,500 | Cloud-based HRMS platform is offered for small and medium businesses. | |
| rippling.com | 2016 | San Francisco, United States | $1.85B | – | Cloud-based HR management suite is provided for employee operations. | |
| adp.com | 1949 | Roseland, United States | – | 44 | Cloud-based HR management solutions are offered for payroll and compliance. | |
| joinhomebase.com | 2014 | San Francisco, United States | $157M | 165 | Workforce scheduling and time tracking are facilitated by Homebase software. | |
| humi.ca | 2016 | Toronto, Canada | $33.16M | 134 | Cloud-based HRMS platform is utilized for enterprise HR functions. | |
| bamboohr.com | 2008 | Provo, United States | – | 661 | Cloud-based HRMS platform is provided for small and medium-sized businesses. |
Detailed competitors of Cake
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Cake
The website of Cake (cake.hr) receives about 1.5K visits a month.
- Monthly visits1.5K
▲ 9.8% vs previous month
Websites whose visitors overlap most with Cake. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ultimatesoftware.com | 100% | 15.3K | #1,684,523 | View details | |
| tribehr.com | 99% | – | – | View details | |
| orangehrm.com | 83% | 117K | #366,499 | View details | |
empxtrack.com | empxtrack.com | 73% | – | #647,499 | β |
people-trak.com | people-trak.com | 73% | – | #14,065,169 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 18 similar websites and full traffic analytics for Cake
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Cake
Complete news archive for Cake
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Cake
10 companies that operate in the same segment as Cake (HR & Workforce Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | – | – | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, United States | USD 235.41 M | USD 4.95 M | 260 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | – | |
Cloud-based HR and financial software is delivered to enterprises. | 2005 | Pleasanton, California, United States | USD 352.3 M | USD 9.53 B | 20,400 | |
Businesses are connected with freelancers via an online marketplace. | 1999 | San Francisco, California, United States | USD 140 M | USD 787.78 M | 600 | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 508.73 M | – | – | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Cloud-based HRMS software is offered for small and medium-sized businesses. | 2016 | Barcelona, Catalonia, Spain | USD 369.25 M | – | – |
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Frequently Asked Questions about Cake
Cake was founded in 2011.
Cake is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Cake has 752 employees.
Annual revenue of Cake is $691.35K as on Dec 31, 2019.
Founded in 2011 in London, United Kingdom, Cake operates in the HR software sector. Cloud-based and mobile-enabled tools are provided to small and medium businesses for organizing employee information, managing staff leave, and maintaining a central calendar that synchronizes with Google and Outlook. Self-service features allow employees to book leave online and view holiday status updates. Operations focus on streamlined HR processes across various geographies.
Cake has 1 investor. Key investors include Sage Group.
Cake operates through Sage Global Services Limited.
Yes. Cake was acquired by Sage Group in November 2019.

