Cake

London, United Kingdom Founded: 2011 • Age: 15 yrs Acquired By Sage Group
Cloud-based HR software is offered for small and medium businesses.

About Cake

Cake is a company based in London (United Kingdom) founded in 2011 was acquired by Sage Group in November 2019. The company has 752 employees. Cake operates in a competitive market with competitors including Gusto, Paycor, Paychex, TriNet and Rippling, among others.

  • Headquarter London, United Kingdom
  • Employees 752
  • Sectors
    Technology
  • Website cake.hr
  • Social LinkedIn X Facebook
  • Acquired by Sage Group (Nov 2019)
  • Legal Name Sage Global Services Limited
  • Date of Incorporation 24 Mar, 2015
  • Jurisdiction NEWCASTLE UPON TYNE, UNITED KINGDOM
Key Metrics
  • Annual Revenue
    $691.35 K (USD)
    98
    as on Dec 31, 2019
  • Net Profit
    -$298.9 K (USD)
    -307
    as on Dec 31, 2019
  • Investors
  • Employee Count
    752
  • Acquired by
    Sage Group

    (Nov 2019)

Investors in Cake

Cake has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Sage Group.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Cloud-based accounting and payroll solutions for small and medium businesses
1981sage.comUnited States
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Investor details for Cake

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Timeline of Cake

2 dated milestones of Cake across 8 years, from founding to its latest funding, stage changes and deals.

  1. Founded Cake is founded.
  2. Exit Acquired by Sage Group.

Competitors of Cake

Cake operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Gusto, Paycor, Paychex, TriNet and Rippling, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
gusto.com2012San Francisco, United States$718.35M5,876
Cloud-based HR and payroll solutions are offered for small businesses.
paycor.com1990Cincinnati, United States$449.89M584
Cloud-based HRMS platform is provided for small and medium-sized businesses.
paychex.com1971New York, United States–1,335
Cloud-based HRMS solutions are delivered for payroll and employee management.
trinet.com1988Dublin, United States$60M347,500
Cloud-based HRMS platform is offered for small and medium businesses.
rippling.com2016San Francisco, United States$1.85B–
Cloud-based HR management suite is provided for employee operations.
adp.com1949Roseland, United States–44
Cloud-based HR management solutions are offered for payroll and compliance.
joinhomebase.com2014San Francisco, United States$157M165
Workforce scheduling and time tracking are facilitated by Homebase software.
humi.ca2016Toronto, Canada$33.16M134
Cloud-based HRMS platform is utilized for enterprise HR functions.
bamboohr.com2008Provo, United States–661
Cloud-based HRMS platform is provided for small and medium-sized businesses.
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Detailed competitors of Cake

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  • Operating metrics
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Web traffic of Cake

The website of Cake (cake.hr) receives about 1.5K visits a month.

  • Monthly visits
    1.5K

    ▲ 9.8% vs previous month

Similar websites

Websites whose visitors overlap most with Cake. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
ultimatesoftware.com
100%
15.3K#1,684,523View details
tribehr.com
99%
––View details
orangehrm.com
83%
117K#366,499View details
empxtrack.com
empxtrack.com
73%
–#647,499–
people-trak.com
people-trak.com
73%
–#14,065,169–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 18 similar websites and full traffic analytics for Cake

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  • 18 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Cake

Sage eats CakeHR
Enterprisetimes β€’ 6 years ago
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Complete news archive for Cake

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Similar companies to Cake

10 companies that operate in the same segment as Cake (HR & Workforce Technology), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Anonymous employee reviews and job search platform are operated.
2007San Francisco, California, United StatesUSD 201.5 M––
Cloud-based LMS platform for IT industry
2004Farmington, United StatesUSD 235.41 MUSD 4.95 M260
Employee health benefits are facilitated via a cloud-based platform.
2007Plymouth Meeting, Pennsylvania, United StatesUSD 228.3 M––
Business spends, payments, and rewards are streamlined by automated workflows.
2011Hyderabad, Telangana, IndiaUSD 13.75 MUSD 149.43 M431
Virtual physical therapy and digital pain care solutions are provided.
2015San Francisco, California, United StatesUSD 854.44 M––
Cloud-based HR and financial software is delivered to enterprises.
2005Pleasanton, California, United StatesUSD 352.3 MUSD 9.53 B20,400
Businesses are connected with freelancers via an online marketplace.
1999San Francisco, California, United StatesUSD 140 MUSD 787.78 M600
Tech-enabled mental health solutions for employers are provided.
2016New York, New York, United StatesUSD 508.73 M––
SaaS-driven credit card and spend management solutions platform for businesses
2017Draper, Utah, United StatesUSD 1.16 B–1
Cloud-based HRMS software is offered for small and medium-sized businesses.
2016Barcelona, Catalonia, SpainUSD 369.25 M––
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Frequently Asked Questions about Cake

Cake was founded in 2011.

Cake is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Cake has 752 employees.

Annual revenue of Cake is $691.35K as on Dec 31, 2019.

Founded in 2011 in London, United Kingdom, Cake operates in the HR software sector. Cloud-based and mobile-enabled tools are provided to small and medium businesses for organizing employee information, managing staff leave, and maintaining a central calendar that synchronizes with Google and Outlook. Self-service features allow employees to book leave online and view holiday status updates. Operations focus on streamlined HR processes across various geographies.

Cake's top competitors include Gusto, Rippling and Paycor.

Cake has 1 investor. Key investors include Sage Group.

Cake operates through Sage Global Services Limited.

Yes. Cake was acquired by Sage Group in November 2019.

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