About CALI
CALI is a Real Estate & Construction company based in San Diego (United States) founded in 2004 by Tanner Haigwood, and was acquired by Victoria in June 2021. Provider of vinyl plank flooring options, including waterproof and scratch-resistant styles, suitable for any decor style. The company has 112 employees. Its website califloors.com draws about 41 thousand monthly visits. Its focus areas include Real Estate and Construction, Green Buildings, Construction Materials and Flooring. Its legal entity is CALI BAMBOO LLC. Its competitors include Plantd, Continuus Material Recovery and Green Cement; 2 of its 3 listed competitors have raised funding.
Company details
CALI was founded in 2004 in San Diego, United States, and operates within the flooring sector. A wide selection of vinyl plank flooring is offered, encompassing waterproof and scratch-resistant varieties suitable for diverse decor styles. Emphasis is placed on options that are stronger, lighter, warmer, and simpler to install and maintain compared to traditional stone and marble. Luxury vinyl flooring solutions are also provided for residential and commercial applications.
- Headquarters San Diego, United States
- Employees 112
- Founders Tanner Haigwood
- Stage Acquired
- SectorsReal Estate & Construction
- Email••••••••
- Phone•••• ••••
- Website califloors.com
- Social LinkedIn X Facebook
- Acquired by Victoria (Jun 2021)
- Legal Name Cali Bamboo Llc
- Investors
- Employee Count112
- Acquired byVictoria
(Jun 2021)
Investors in CALI
CALI has secured backing from 1 investor. Prominent investors backing the company include Victoria PLC.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Victoria PLC is engaged in manufacturing and distributing flooring products. | 1895 | victoriaplc.com | Kidderminster, United Kingdom |
Investor details for CALI
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People of CALI
40 people are tracked at CALI (16 in leadership, 24 in team); the tracked headcount is 112.
| Name | Role | Group |
|---|---|---|
Tanner Haigwood | Co-Founder | Leadership |
Jessica Ford Albers | Director Of Sales And Operations Planning | Leadership |
Mitch West | Sr. Director Of Technology | Leadership |
Doug Jackson | President / Managing Director | Leadership |
Mike Belprez | Director Product Management & Innovation | Leadership |
Heidi O’Reilly | VP Of Creative And Brand Marketing | Leadership |
Alexander Brodkin | Vice President, Product And Sourcing | Leadership |
Sarah Torres | Director Of Sales Performance | Leadership |
Walker Hicks | Creative Director | Leadership |
Jay Emel | Director, Trade Sales | Leadership |
Jay Flynn | Senior Vice President Of Sales | Leadership |
Ines Davis | Director Global Trade & Compliance | Leadership |
Dana Forrest | Vice President Finance | Leadership |
Christopher Veety | Vice President And General Manager Of Direct Sales. | Leadership |
Christin Redfield | Director Of Go To Market | Leadership |
Chanel Clifford | Vice President Of National Accounts And Home Centers | Leadership |
Flo S. | Manager, Web Applications | Team |
Jenelle Robinson | Manager, Home Centers | Team |
Brenton Ford | Product Manager, Cali Outdoor | Team |
Carl Roth | BI Manager/developer | Team |
20 more people are available in the full profile.
Complete people profiles for CALI
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Timeline of CALI
2 dated milestones of CALI across 17 years, from founding to its latest funding, stage changes and deals.
- Founded CALI is founded.
- Exit Acquired by Victoria.
Competitors of CALI
CALI has 3 listed competitors in our database, 2 of them funded. They include Plantd, Continuus Material Recovery and Green Cement.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| plantdmaterials.com | 2021 | Durham, United States | $35.6M | Carbon-based materials are supplied for green building applications. | ||
| continuusmaterials.com | 2014 | Kingwood, United States | $2M | Provider of paper and plastic recycling services | ||
| greencement.com | 2010 | The Woodlands, United States | Green building construction components are provided for sustainable projects. |
Detailed competitors of CALI
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Web traffic of CALI
The website of CALI (califloors.com) receives about 40.9K visits a month.
- Monthly visits40.9K
▲ 84.6% vs previous month
Websites whose visitors overlap most with CALI. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
thefloorstoredirect.com | thefloorstoredirect.com | 100% | #3,461,106 | – | |
| ambientbp.com | 92% | 680.7K | #588,553 | View details | |
decosurfaces.com | decosurfaces.com | 84% | #604,402 | – | |
luxesource.com | luxesource.com | 84% | #332,294 | – | |
renosuperstore.ca | renosuperstore.ca | 84% | #2,976,883 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 35 similar websites and full traffic analytics for CALI
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- 35 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Green & Smart Buildings
3 companies that operate in the same segment as CALI (Green & Smart Buildings) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Green building construction services are provided by the company. | 1997 | New York, New York, United States | ||||
Bamboo-based building materials such as panels and veneers are manufactured. | 2013 | Bradenton, Florida, United States | USD 635 K | USD 1.9 M | 107 | |
Developer of green buildings | 2013 | Newport Beach, California, United States |
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Related news about Cali
Complete news archive for CALI
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Frequently Asked Questions about CALI
CALI was founded in 2004.
CALI is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
CALI has 112 employees.
CALI was founded in 2004 in San Diego, United States, and operates within the flooring sector. A wide selection of vinyl plank flooring is offered, encompassing waterproof and scratch-resistant varieties suitable for diverse decor styles. Emphasis is placed on options that are stronger, lighter, warmer, and simpler to install and maintain compared to traditional stone and marble. Luxury vinyl flooring solutions are also provided for residential and commercial applications.
CALI's top competitors include Plantd, Green Cement and Continuus Material Recovery.
CALI has 1 investor. Key investors include Victoria PLC.
CALI operates through Cali Bamboo Llc.
Yes. CALI was acquired by Victoria in June 2021.