About CampaignAgent
CampaignAgent is a Financial Services company based in Collingwood (Australia) founded in 2016 by Shaun Moriarty and Seth Watts, and was acquired by REA Group in July 2023. Platform for advertisement financing. CampaignAgent has raised $13.3 million across 1 funding round from investors including REA Group and Real Estate. Its chief executive, as recorded, is Shaun Moriarty. Its website campaignagent.com.au draws about 17 thousand monthly visits. CampaignAgent offers products and services including Vendor Paid Advertising, DepositNow, and DepositPay. Its focus areas include FinTech, Alternative Lending, Online Lenders and Business Loans. Its legal entity is CAMPAIGN AGENT PTY. LTD.
Company details
CampaignAgent was founded in 2016 in Collingwood, Australia, as a platform focused on advertisement financing within the real estate sector. Services are offered for funding campaigns based on estimated sales prices, including pay-now-or-pay-later arrangements, monthly repayment plans, and options without credit checks. Operations are centered on enabling accessible financing for marketing initiatives in the property market.
- Headquarters Collingwood, Australia
- Founders Shaun Moriarty, Seth Watts
- Stage Acquired
- SectorsFinancial Services
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- Website campaignagent.com.au
- Social LinkedIn X Facebook Instagram
- Acquired by REA Group (Jul 2023)
- Legal Name Campaign Agent Pty. Ltd.
Products & Services of CampaignAgent
CampaignAgent offers a comprehensive portfolio of products and services, including Vendor Paid Advertising, DepositNow, and DepositPay.
Funds property marketing campaigns with flexible pay later options.
Unlocks equity from sold properties for immediate new purchases.
Protects real estate deposits from online scams and errors.
Funding Insights of CampaignAgent
CampaignAgent has successfully raised a total of $13.3M through 1 strategic funding round. The most recent funding activity was a Series B round of $13.3 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.3M
- Total Rounds 1
- Last Round Series B β $13.3M
- First Round $13.3M
(Feb 2021)
- Investors Count 1
All 1 funding rounds of CampaignAgent with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $13.3M | Series B | β | Real Estate | β |
2 investors in total: 2 institutional.
Investors in CampaignAgent
CampaignAgent has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include REA Group and Real Estate.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of a property listing platform | realestate.com.au | Melbourne, Australia | ||
Parent company for real estate advertising portals. | 1995 | rea-group.com | Melbourne, Australia |
Investor details for CampaignAgent
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of CampaignAgent
18 people are tracked at CampaignAgent (7 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Shaun Moriarty | Co-Founder & CEO | Leadership |
Seth Watts | Co-Founder | Leadership |
Jamie-Lee Dalrymple | Head Of Customer Success | Leadership |
James Holmes | Head Of Marketing | Leadership |
Vinay Singh | Head Of Revenue | Leadership |
Genevieve Murphy | Chief Operating Officer | Leadership |
Rick Sharp | Chief Financial Officer | Leadership |
Keren Choong | State Sales Manager (nsw) | Team |
Sally Anglin | Resolution Specialist | Team |
Ilona Dosser | Campaign Administrator | Team |
Clare Passlow | NSW & QLD State Manager | Team |
Hugo Lane Fry | Customer Payments Specialist | Team |
Natasha Bartak | Strategic Success Manager | Team |
Andrew Hore | Senior Software Developer | Team |
Wenyi Zhao | Senior Software Developer | Team |
Sharon Taylor | Business Development Manager At Campaign Agent | Team |
Ellie Gordon | Customer Success Manager | Team |
Joshua Simmons | State Sales Manager (act/tas), Business Development Manager (vic/nsw) | Team |
Complete people profiles for CampaignAgent
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of CampaignAgent
3 dated milestones of CampaignAgent across 7 years, from founding to its latest funding, stage changes and deals.
- Founded CampaignAgent is founded.
- Funding First funding round of $13.3M.
- Exit Acquired by REA Group.
Web traffic of CampaignAgent
The website of CampaignAgent (campaignagent.com.au) receives about 16.6K visits a month.
- Monthly visits16.6K
▲ 32.1% vs previous month
Websites whose visitors overlap most with CampaignAgent. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| realforce.com | 100% | 27.2K | #901,334 | View details | |
| realestate.com.au | 92% | #556 | View details | ||
sprinter.com.au | sprinter.com.au | 80% | #1,780,623 | β | |
campaignflow.com.au | campaignflow.com.au | 27% | #3,475,666 | β |
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Related news about Campaignagent
Complete news archive for CampaignAgent
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Frequently Asked Questions about CampaignAgent
CampaignAgent was founded in 2016 and raised its 1st funding round 5 years after it was founded.
CampaignAgent is headquartered in Collingwood, Australia. It is registered at Collingwood, Victoria, Australia.
Shaun Moriarty is the CEO of CampaignAgent, as recorded in our data. They have also founded this company.
CampaignAgent is a funded company, having raised a total of $13.3M across 1 funding round to date. The company's 1st funding round was a Series B of $13.3M, raised on Feb 2021.
CampaignAgent was founded in 2016 in Collingwood, Australia, as a platform focused on advertisement financing within the real estate sector. Services are offered for funding campaigns based on estimated sales prices, including pay-now-or-pay-later arrangements, monthly repayment plans, and options without credit checks. Operations are centered on enabling accessible financing for marketing initiatives in the property market.
CampaignAgent offers Vendor Paid Advertising, DepositNow, and DepositPay.
CampaignAgent has 2 investors. Key investors include REA Group, and Real Estate.
CampaignAgent operates through Campaign Agent Pty. Ltd..
Yes. CampaignAgent was acquired by REA Group in July 2023.

