About Cano-ela
Cano-ela is a Consumer company based in Ede (Netherlands) founded in 2020 by Juliana Romero Guzman. Plant-based food ingredients are extracted from seeds for sustainable products. It operates on a Direct-to-Consumer (D2C) and B2B2C model. Cano-ela has raised $1.82 million across 2 funding rounds from investors including Oost NL, Value Factory Ventures and EconSeeds. Its chief executive, as recorded, is Juliana Romero Guzman. Cano-ela offers products and services including Cano-cream, Cano-soluble, and Cano-fiber. Its focus areas include Food & Beverage, Plant-based Foods and Functional Ingredients. Its legal entity is Cano-ela B.V. Its competitors include Fooditive and Cosun.
Company details
Cano-ela is engaged in developing plant-based ingredients from oil-rich seeds through innovative processing methods. The company operates in the food technology sector, aiming to eliminate refined ingredients from the food supply chain. Solutions offered include Cano-cream for emulsions, Cano-soluble for protein applications, and Cano-fiber for nutritional enhancement. Emphasis is placed on sustainability with zero-waste processes and reduced CO2 emissions. Markets served include bakery, dairy alternatives, and meat substitutes, supporting cleaner labels and healthier food options.
- Headquarters Ede, Netherlands
- Founders Juliana Romero Guzman
- SectorsConsumer
- Email••••••••
- Website cano-ela.com
- Social LinkedIn X Instagram
- Legal Name Cano-Ela B.V.
- Total Equity Funding$1.82M (USD)
in 2 rounds
- Latest Funding Round$1.73M (USD), Seed
Mar 2025
- InvestorsOost NL
& 2 more
Products & Services of Cano-ela
Cano-ela offers a comprehensive portfolio of products and services, including Cano-cream, Cano-soluble, and Cano-fiber.
Used for creamy, emulsion-based products with natural antioxidants.
Soluble protein pre-mix for meat substitutes and bars.
Fiber-rich ingredient boosting nutritional profile in food products.
Funding Insights of Cano-ela
Cano-ela has successfully raised a total of $1.82M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.73 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.82M
- Total Rounds 2
- Last Round Seed — $1.73M
- First Round $82,553
(Mar 2022)
- Investors Count 3
All 2 funding rounds of Cano-ela with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $1.73M | Seed | – | – | |
| Mar 2022 | $82,553 | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in Cano-ela
Cano-ela has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Oost NL, Value Factory Ventures and EconSeeds.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sector-agnostic VC firm investing in geographies such as the Netherlands | 2003 | oostnl.nl | Apeldoorn, Netherlands | |
Value Factory Ventures is focused on investing in early-stage startups. | valuefactory.vc | Ridderkerk, Netherlands | ||
EconSeeds is engaged in the production and supply of high-quality seeds. | econseeds.nl | Hoogkarspel, Netherlands |
Investor details for Cano-ela
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People of Cano-ela
1 people are tracked at Cano-ela (1 in leadership).
| Name | Role | Group |
|---|---|---|
Juliana Romero Guzman | Founder & CEO | Leadership |
Complete people profiles for Cano-ela
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Timeline of Cano-ela
3 dated milestones of Cano-ela across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Cano-ela is founded.
- Funding First funding round of $83K.
- Funding Latest funding round, Seed, of $1.7M.
Competitors of Cano-ela
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fooditivegroup.com | 2018 | Rotterdam, Netherlands | Plant-based food ingredients are supplied for the global food sector. | |||
| cosun.com | 2021 | Dinteloord, Netherlands | Plant-based food ingredients, biobased applications, and energy are developed. |
Detailed competitors of Cano-ela
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Related news about Cano-Ela
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Frequently Asked Questions about Cano-ela
Cano-ela was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Cano-ela is headquartered in Ede, Netherlands. It is registered at Ede, Gelderland, Netherlands.
Juliana Romero Guzman is the CEO of Cano-ela, as recorded in our data. They have also founded this company.
Cano-ela is a funded company, having raised a total of $1.82M across 2 funding rounds to date. The company's 1st funding round was a Seed of $82.55K, raised on Mar 2022.
Cano-ela is engaged in developing plant-based ingredients from oil-rich seeds through innovative processing methods. The company operates in the food technology sector, aiming to eliminate refined ingredients from the food supply chain. Solutions offered include Cano-cream for emulsions, Cano-soluble for protein applications, and Cano-fiber for nutritional enhancement. Emphasis is placed on sustainability with zero-waste processes and reduced CO2 emissions. Markets served include bakery, dairy alternatives, and meat substitutes, supporting cleaner labels and healthier food options.
Cano-ela offers Cano-cream, Cano-soluble, and Cano-fiber.
Cano-ela has 3 investors. Key investors include Oost NL, Value Factory Ventures, and EconSeeds.
Cano-ela operates through Cano-Ela B.V..