About Caramel
Caramel is a company based in Encino (United States) founded in 2021 by Edward Brojerdi, Gloria Ma, Andrew Rohrlich, and Craig Nehamen was acquired by eBay in January 2025.. Caramel has raised $33.37 million across 2 funding rounds from investors including eBay, Hearst and Primera Capital. Caramel offers products and services including Caramel Platform and Caramel App. Caramel operates in a competitive market with competitors including Carvana, CarGurus, Vroom, CarLotz and Droom, among others.
- Headquarter Encino, United States
- Founders Edward Brojerdi, Gloria Ma, Andrew Rohrlich, Craig Nehamen
-
Sectors
Transportation, Automotive & Logistics
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Caramel Dealer Services, Llc
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Caramel
Caramel offers a comprehensive portfolio of products and services, including Caramel Platform and Caramel App. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Secure system for facilitating private used car sales and purchases
App for managing car transactions with verification and financing
Unlock access to complete
Funding Insights of Caramel
Caramel has successfully raised a total of $33.37M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $21.37 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $21.4M
-
First Round
First Round
(22 Mar 2023)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2024 | Amount | Series A - Caramel | Valuation |
investors |
|
| Mar, 2023 | Amount | Seed - Caramel | Valuation | Hearst |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Caramel
Caramel has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include eBay, Hearst and Primera Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Investments in technology companies are made by Primera Capital.
|
Founded Year | Domain | Location | |
|
Investments in early-stage startups are made by Zeev Ventures.
|
Founded Year | Domain | Location | |
|
Media conglomerate
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Caramel
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Caramel
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Caramel Comparisons
Competitors of Caramel
Caramel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Carvana, CarGurus, Vroom, CarLotz and Droom, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Pre-owned vehicles are sold online with financing and valuation services.
|
|
| domain | founded_year | HQ Location |
Automotive vehicle listings are managed via an app-based platform.
|
|
| domain | founded_year | HQ Location |
Used cars are purchased and resold online through Vroom's platform.
|
|
| domain | founded_year | HQ Location |
Used cars are traded via an online consignment platform.
|
|
| domain | founded_year | HQ Location |
Used vehicles are bought and sold through an AI platform.
|
|
| domain | founded_year | HQ Location |
Used and salvaged vehicles are offered via an online marketplace.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Frequently Asked Questions about Caramel
When was Caramel founded?
Caramel was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Where is Caramel located?
Caramel is headquartered in Encino, United States. It is registered at Encino, California, United States.
Who is the current CEO of Caramel?
Edward Brojerdi is the current CEO of Caramel. They have also founded this company.
Is Caramel a funded company?
Caramel is a funded company, having raised a total of $33.37M across 2 funding rounds to date. The company's 1st funding round was a Seed of $12M, raised on Mar 22, 2023.
What does Caramel do?
Caramel was founded in 2021 in Encino, United States, operating as an online platform for used car transactions. Services provided include vehicle verification, ownership transfer, payment processing, auto financing, protection plans, insurance options, and delivery arrangements. Buyers are supported in selecting vehicles, contacting sellers, and handling payments through the digital interface in the automotive sector.
Who are the top competitors of Caramel?
What products or services does Caramel offer?
Caramel offers Caramel Platform and Caramel App.
Who are Caramel's investors?
Caramel has 4 investors. Key investors include eBay, Hearst, Primera Capital, and Zeev Ventures.
Book a demo & talk to our team
Share a few details and we’ll reach out to schedule a session.