About Caramel
Caramel is a company based in Encino (United States) founded in 2021 by Edward Brojerdi, Gloria Ma, Andrew Rohrlich, and Craig Nehamen was acquired by eBay in January 2025. Caramel has raised $33.37 million across 2 funding rounds from investors including eBay, Hearst and Primera Capital. Caramel offers products and services including Caramel Platform and Caramel App. Caramel operates in a competitive market with competitors including Carvana, CarGurus, Vroom, CarLotz and Droom, among others.
- Headquarter Encino, United States
- Founders Edward Brojerdi, Gloria Ma, Andrew Rohrlich, Craig Nehamen
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Sectors
Transportation, Automotive & Logistics
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- Legal Name Caramel Dealer Services, Llc
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Products & Services of Caramel
Caramel offers a comprehensive portfolio of products and services, including Caramel Platform and Caramel App.
Secure system for facilitating private used car sales and purchases
App for managing car transactions with verification and financing
People of Caramel
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Funding Insights of Caramel
Caramel has successfully raised a total of $33.37M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $21.37 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Caramel
Caramel has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include eBay, Hearst and Primera Capital.
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Investments in technology companies are made by Primera Capital.
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Investments in early-stage startups are made by Zeev Ventures.
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Investor details for Caramel
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Investments & Acquisitions by Caramel
Investment portfolio details for Caramel
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Financial Statements - Caramel
Detailed financials for Caramel
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Caramel Comparisons
Peer comparison for Caramel
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Competitors of Caramel
Caramel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Carvana, CarGurus, Vroom, CarLotz and Droom, among others.
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Pre-owned vehicles are sold online with financing and valuation services.
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Automotive vehicle listings are managed via an app-based platform.
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Used cars are purchased and resold online through Vroom's platform.
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Used cars are traded via an online consignment platform.
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Used vehicles are bought and sold through an AI platform.
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Used and salvaged vehicles are offered via an online marketplace.
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Detailed competitors of Caramel
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Latest news on Caramel
Complete news archive for Caramel
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Frequently Asked Questions about Caramel
Caramel was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Caramel is headquartered in Encino, United States. It is registered at Encino, California, United States.
Edward Brojerdi is the current CEO of Caramel. They have also founded this company.
Caramel is a funded company, having raised a total of $33.37M across 2 funding rounds to date.
Caramel was founded in 2021 in Encino, United States, operating as an online platform for used car transactions. Services provided include vehicle verification, ownership transfer, payment processing, auto financing, protection plans, insurance options, and delivery arrangements. Buyers are supported in selecting vehicles, contacting sellers, and handling payments through the digital interface in the automotive sector.
Caramel offers Caramel Platform and Caramel App.
Caramel has 4 investors. Key investors include eBay, Hearst, Primera Capital, and Zeev Ventures.