About Caramel
Caramel is a Transportation, Automotive & Logistics company based in Encino (United States) founded in 2021 by Edward Brojerdi, Gloria Ma, Andrew Rohrlich, and Craig Nehamen, and was acquired by eBay in January 2025. It operates as an used cars are sold online with verification and financing services. Caramel has raised $33.37 million across 2 funding rounds from investors including eBay, Hearst and Primera Capital. Its chief executive is Edward Brojerdi. Its website drivecaramel.com draws about 33 thousand monthly visits. Caramel offers products and services including Caramel Platform and Caramel App. Its focus areas include Consumer, Auto E-Commerce & Content, Second Hand Vehicles and Cars. Its legal entity is Caramel Dealer Services, LLC. Its competitors include Carvana, CarGurus, Vroom, CarLotz and Droom and 5 more; 6 of its 10 listed competitors have raised funding.
Company details
Caramel was founded in 2021 in Encino, United States, operating as an online platform for used car transactions. Services provided include vehicle verification, ownership transfer, payment processing, auto financing, protection plans, insurance options, and delivery arrangements. Buyers are supported in selecting vehicles, contacting sellers, and handling payments through the digital interface in the automotive sector.
- Headquarters Encino, United States
- Founders Edward Brojerdi, Gloria Ma, Andrew Rohrlich, Craig Nehamen
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website drivecaramel.com
- Social LinkedIn Facebook Instagram
- Acquired by eBay (Jan 2025)
- Legal Name Caramel Dealer Services, Llc
Products & Services of Caramel
Caramel offers a comprehensive portfolio of products and services, including Caramel Platform and Caramel App.
Secure system for facilitating private used car sales and purchases
App for managing car transactions with verification and financing
Apps and channels of Caramel
Caramel publishes 2 mobile apps with over 1K+ downloads.
Funding Insights of Caramel
Caramel has successfully raised a total of $33.37M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $21.37 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $33.37M
- Total Rounds 2
- Last Round Series A — $21.37M
- First Round $12M
(Mar 2023)
- Investors Count 3
All 2 funding rounds of Caramel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2024 | $21.37M | Series A | – | – | – |
| Mar 2023 | $12M | Seed | – | Hearst |
4 investors in total: 4 institutional.
Investors in Caramel
Caramel has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include eBay, Hearst and Primera Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments in technology companies are made by Primera Capital. | – | primeracapital.com | Oakland, United States | |
Investments in early-stage startups are made by Zeev Ventures. | – | zeevventures.com | Palo Alto, United States | |
Media conglomerate | 1887 | hearst.com | New York, United States | |
Multi-category consumer products are sold via an online marketplace platform. | 1995 | ebay.com | San Jose, United States |
Investor details for Caramel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Caramel
12 people are tracked at Caramel (9 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Edward Brojerdi | Co-Founder & Co-CEO | Leadership |
Gloria Ma | Co-Founder | Leadership |
Andrew Rohrlich | Co-Founder | Leadership |
Craig Nehamen | Co-Founder & Co-CEO | Leadership |
Marc Bonanni | Vice President Legal | Leadership |
Andy Aberbook | Head Of Dealer Group | Leadership |
Armando Martinez | Vp, DMV Title & Registration | Leadership |
Andreu Harris | VP Product | Leadership |
Ben Woodman | Head Of Strategy | Leadership |
Matthew W. | Senior Sales Lead | Team |
Irving Lopez | Senior Manager Customer Operations | Team |
Troy Stasko | Dealer Account Executive | Team |
Complete people profiles for Caramel
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Timeline of Caramel
4 dated milestones of Caramel across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Caramel is founded.
- Funding First funding round of $12.0M.
- Funding Latest funding round, Series A, of $21.4M.
- Exit Acquired by eBay.
Competitors of Caramel
Caramel has 10 listed competitors in our database, 6 of them funded. They include Carvana, CarGurus, Vroom, CarLotz and Droom, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| carvana.com | 2012 | Phoenix, United States | $460M | 37,296 | Pre-owned vehicles are sold online with financing and valuation services. | |
| cargurus.com | 2006 | Cambridge, United States | $1.75M | 843 | Automotive vehicle listings are managed via an app-based platform. | |
| vroom.com | 2013 | New York, United States | $707.61M | 1,613 | Used cars are purchased and resold online through Vroom's platform. | |
| carlotz.com | 2011 | Charlotte, United States | $37.03M | 403 | Used cars are traded via an online consignment platform. | |
| droom.in | 2014 | Gurugram, India | $344.27M | 156 | Used vehicles are bought and sold through an AI platform. | |
| copart.com | 1982 | Dallas, United States | – | 10,200 | Used and salvaged vehicles are offered via an online marketplace. | |
| truecar.com | 2005 | Santa Monica, United States | $270.2M | 324 | Online new and used cars listing platform | |
| cars.com | 1998 | Chicago, United States | – | 1,784 | Used cars are listed and analyzed on an online platform. | |
| iaai.com | 1982 | Westchester, United States | – | – | Used cars are auctioned via an app-based B2C marketplace. | |
| carsales.com.au | 1998 | Melbourne, Australia | – | – | Online listing platform for used cars |
Detailed competitors of Caramel
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- Full competitor set
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Web traffic of Caramel
The website of Caramel (drivecaramel.com) receives about 33.3K visits a month.
- Monthly visits33.3K
▲ 18.4% vs previous month
Websites whose visitors overlap most with Caramel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| carzing.com | 100% | – | #72,461 | View details | |
| bringatrailer.com | 99% | 12.4M | #4,405 | View details | |
| privateauto.com | 98% | 144.6K | #274,685 | View details | |
| cars.com | 98% | 29.6M | #1,446 | View details | |
| carexamer.com | 90% | 680.7K | #903,879 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Caramel
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- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Automotive Retail & Aftersales
10 companies that operate in the same segment as Caramel (Automotive Retail & Aftersales), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 462.45 M | USD 1.12 B | 4,589 | |
Pre-owned vehicles are sold online with financing and valuation services. | 2012 | Phoenix, Arizona, United States | USD 460 M | USD 20.32 B | 17,400 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 746.17 M | USD 216.04 M | 1,306 | |
Retailer of inspected, certified pre-owned vehicles with service and finance options | 2015 | Gurugram, Haryana, India | USD 741.46 M | USD 446.48 M | 5,812 | |
Pre-owned cars are certified, inspected, and traded online via Kavak. | 2016 | Lerma De Villada, Estado De Mexico, Mexico | USD 1.85 B | – | 11 | |
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Provider of car service and repair network | 2016 | Gurugram, Haryana, India | USD 62.01 M | USD 8.06 M | 171 | |
Second-hand cars are listed online to connect buyers and sellers. | 2003 | Mumbai, Maharashtra, India | USD 5.89 M | USD 5.28 M | 451 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Full-stack marketplace services for car ownership are provided. | 2015 | Singapore, Singapore, Singapore | USD 685.9 M | USD 806.83 M | 1,381 |
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Related news about Caramel
Complete news archive for Caramel
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Frequently Asked Questions about Caramel
Caramel was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Caramel is headquartered in Encino, United States. It is registered at Encino, California, United States.
Edward Brojerdi is the current CEO of Caramel. They have also founded this company.
Caramel is a funded company, having raised a total of $33.37M across 2 funding rounds to date. The company's 1st funding round was a Seed of $12M, raised on Mar 2023.
Caramel was founded in 2021 in Encino, United States, operating as an online platform for used car transactions. Services provided include vehicle verification, ownership transfer, payment processing, auto financing, protection plans, insurance options, and delivery arrangements. Buyers are supported in selecting vehicles, contacting sellers, and handling payments through the digital interface in the automotive sector.
Caramel offers Caramel Platform and Caramel App.
Caramel has 4 investors. Key investors include eBay, Hearst, Primera Capital, and Zeev Ventures.
Caramel operates through Caramel Dealer Services, Llc.
Yes. Caramel was acquired by eBay in January 2025.
Yes. Caramel publishes Caramel: Car Checkout Platform and 1 more app, with over 1,000 downloads.