About CarOnSale
CarOnSale is a Transportation, Automotive & Logistics company based in Berlin (Germany) founded in 2019 by Oguz Ozguler, Fabian D Roth, and Tom Kruger. B2B marketplace facilitating used car transactions between licensed dealers and professional car traders. CarOnSale has raised $160.16 million across 4 funding rounds from investors including HV Capital, Stripes and Creandum. The company has 42 employees. Its chief executive, as recorded, is Tom Kruger. Its website caronsale.com draws about 68 thousand monthly visits. CarOnSale offers products and services including B2B Marketplace Platform and Auction Service. Its focus areas include Consumer, Auto E-Commerce & Content, Second Hand Vehicles and Cars. Its legal entity is Castle Tech GmbH. Its competitors include AUTO1.com and HeyCar; 1 of its 2 listed competitors has raised funding.
Company details
Founded in 2019 and based in Berlin, Germany, the company operates as a B2B marketplace in the automotive sector. Transactions for used vehicles are streamlined through digital tools that handle vehicle intake, assessment, auctions, transport, and claims management. Support is provided across the buying and selling process, with structured data interfaces used to connect licensed dealers and professional traders.
- Headquarters Berlin, Germany
- Employees 42
- Founders Oguz Ozguler, Fabian D Roth, Tom Kruger
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website caronsale.com/en
- Social LinkedIn Facebook
- Legal Name Castle Tech Gmbh
- Total Equity Funding$160.16M (USD)
in 4 rounds
- Latest Funding Round$82.41M (USD), Series C
Jul 2025
- InvestorsHV Capital
& 4 more
- Employee Count42
Products & Services of CarOnSale
CarOnSale offers a comprehensive portfolio of products and services, including B2B Marketplace Platform and Auction Service.
Platform for auctioning and trading used cars among dealers.
Service for bidding on used vehicles with guaranteed prices.
Funding Insights of CarOnSale
CarOnSale has successfully raised a total of $160.16M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $82.41 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $160.16M
- Total Rounds 4
- Last Round Series C — $82.41M
- Investors Count 5
All 4 funding rounds of CarOnSale with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2025 | $82.41M | Series C | – | Northzone | |
| Nov 2021 | $60M | Series B | – | HV Capital, Stripes | |
| Nov 2020 | $17.75M | Series A | – | – | |
| Jun 2019 | Seed | – | Creandum | – |
5 investors in total: 5 institutional.
Investors in CarOnSale
CarOnSale has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include HV Capital, Stripes and Creandum.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is provided to digital company founders. | hvcapital.com | Munich, Germany | ||
Global investments are made in product-led growth companies. | stripes.co | New York, United States | ||
Venture capital investments and support services are offered to early-stage tech startups. | creandum.com | |||
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
Early-stage startups are funded by Northzone venture capital. | northzone.com | London, United Kingdom |
Investor details for CarOnSale
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of CarOnSale
3 people are tracked at CarOnSale (3 in leadership); the tracked headcount is 42.
| Name | Role | Group |
|---|---|---|
Oguz Ozguler | Co-Founder | Leadership |
Fabian D Roth | Co-Founder & CTO | Leadership |
Tom Kruger | Co-Founder & CEO | Leadership |
Complete people profiles for CarOnSale
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of CarOnSale
3 dated milestones of CarOnSale across 6 years, from founding to its latest funding, stage changes and deals.
- Founded CarOnSale is founded.
- Funding First funding round.
- Funding Latest funding round, Series C, of $82.4M.
Competitors of CarOnSale
CarOnSale has 2 listed competitors in our database, 1 of them funded. They include AUTO1.com and HeyCar.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| auto1.com | 2012 | Berlin, Germany | $100M | AUTO1.com is recognized as Europe’s largest wholesale platform for used cars. | ||
| hey.car | 2017 | Berlin, Germany | Online B2C listing platform for used cars |
Detailed competitors of CarOnSale
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- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of CarOnSale
The website of CarOnSale (caronsale.com) receives about 67.9K visits a month.
- Monthly visits67.9K
▲ 27.2% vs previous month
Websites whose visitors overlap most with CarOnSale. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
autobid.de | autobid.de | 100% | #74,987 | – | |
| auto1.com | 94% | 1.3M | #29,744 | View details | |
copart.de | copart.de | 93% | #64,808 | – | |
autohaus.de | autohaus.de | 93% | #148,861 | – | |
| bca.com | 87% | 692.4K | #59,139 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for CarOnSale
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about CarOnSale
CarOnSale was founded in 2019.
CarOnSale is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Tom Kruger is the CEO of CarOnSale, as recorded in our data. They have also founded this company.
CarOnSale is a funded company, having raised a total of $160.16M across 4 funding rounds to date.
CarOnSale has 42 employees.
Founded in 2019 and based in Berlin, Germany, the company operates as a B2B marketplace in the automotive sector. Transactions for used vehicles are streamlined through digital tools that handle vehicle intake, assessment, auctions, transport, and claims management. Support is provided across the buying and selling process, with structured data interfaces used to connect licensed dealers and professional traders.
CarOnSale offers B2B Marketplace Platform and Auction Service.
CarOnSale has 5 investors. Key investors include HV Capital, Stripes, Creandum, Insight Partners, and Northzone.
CarOnSale operates through Castle Tech Gmbh.