About Cartona
Cartona is a company based in Giza (Egypt) founded in 2019 by Rafik Zaher.. Cartona has raised $22.1 million across 4 funding rounds from investors including GlobalCorp, Camel Ventures and Algebra Ventures. Cartona offers products and services including Cartona Platform, Cartona App, and ERP System. Cartona operates in a competitive market with competitors including Maxab, One Order, Talabeyah, Ablife and WEGOTRADE, among others.
- Headquarter Giza, Egypt
- Founders Rafik Zaher
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$22.1 M (USD)
in 4 rounds
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Latest Funding Round
$5.6 M (USD), Series A
Jul 30, 2024
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Investors
GlobalCorp
& 9 more
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Employee Count
Employee Count
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Products & Services of Cartona
Cartona offers a comprehensive portfolio of products and services, including Cartona Platform, Cartona App, and ERP System. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Online marketplace for connecting buyers and sellers in traditional trade.
App for browsing, comparing, and ordering merchandise efficiently.
Tool for real-time stock visibility and seamless order tracking.
Funding Insights of Cartona
Cartona has successfully raised a total of $22.1M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $5.6 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $5.6M
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First Round
First Round
(21 Sep 2021)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2024 | Amount | Series A - Cartona | Valuation | Algebra Ventures | |
| Jul, 2024 | Amount | Debt – Conventional - Cartona | Valuation |
investors |
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| Jul, 2022 | Amount | Series A - Cartona | Valuation | Silicon Badia |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Cartona
Cartona has secured backing from 10 investors, including venture fund investors. Prominent investors backing the company include GlobalCorp, Camel Ventures and Algebra Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Camel Ventures is focused on supporting FinTech startups in Egypt.
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Founded Year | Domain | Location | |
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Algebra Ventures is recognized as a leading venture capital firm based in Egypt, focused on tech investments across Africa.
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Founded Year | Domain | Location | |
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Venture capital investment firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Cartona
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Cartona
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cartona Comparisons
Competitors of Cartona
Cartona operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Maxab, One Order, Talabeyah, Ablife and WEGOTRADE, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multi-category grocery products are distributed electronically by Maxab.
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| domain | founded_year | HQ Location |
Multi-category grocery supplies are distributed online by One Order.
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| domain | founded_year | HQ Location |
Processed grocery products are distributed electronically by Talabeyah.
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| domain | founded_year | HQ Location |
Delivers comprehensive retail store aggregation solutions for businesses.
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| domain | founded_year | HQ Location |
B2B platform for food industry sales, ordering, and payments online.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Cartona
Frequently Asked Questions about Cartona
When was Cartona founded?
Cartona was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Where is Cartona located?
Cartona is headquartered in Giza, Egypt.
Is Cartona a funded company?
Cartona is a funded company, having raised a total of $22.1M across 4 funding rounds to date. The company's 1st funding round was a Series A of $12M, raised on Sep 21, 2021.
What does Cartona do?
Cartona was founded in 2019 and is based in Giza, Egypt. An online B2B marketplace is operated, connecting retailers, wholesalers, and suppliers with processed goods such as soft drinks, chocolates, cereals, and spices. The platform facilitates transactions in the consumer goods sector. A mobile application is available for Android users to support access and operations.
Who are the top competitors of Cartona?
What products or services does Cartona offer?
Cartona offers Cartona Platform, Cartona App, and ERP System.
Who are Cartona's investors?
Cartona has 10 investors. Key investors include GlobalCorp, Camel Ventures, Algebra Ventures, Silicon Badia, and SANAD Fund.