Cellar Trends

Swadlincote, United Kingdom Founded: 1999 • Age: 27 yrs Acquired By Amber Beverage Group
Distributes wines and spirits

About Cellar Trends

Cellar Trends is a company based in Swadlincote (United Kingdom) founded in 1999 by John Marriott, and was acquired by Amber Beverage Group in June 2019. It operates as a distributes wines and spirits. The company has 66 employees. Cellar Trends offers products and services including Beverages and Age Verification Services. Its legal entity is Amber Beverage UK Limited.

Company details

Cellar Trends Limited was established in 1999 and is headquartered in Swadlincote, United Kingdom. Operations focus on the distribution of alcoholic beverages, including wines, sparkling wines, champagnes, beers, gins, rums, vodkas, whiskies, and cocktail mixes. Additional products such as absinthe, bitters, liqueurs, and vermouth are also supplied. The company serves the beverages sector by providing these items to various markets within the region.

  • Headquarters Swadlincote, United Kingdom
  • Employees 66
  • Founders John Marriott
  • Stage Acquired
  • Email
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  • Phone
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  • Website cellartrends.co.uk
  • Social X Facebook
  • Acquired by Amber Beverage Group (Jun 2019)
  • Legal Name Amber Beverage Uk Limited
Key Metrics
  • Annual Revenue
    $48 M (USD)
    47
    as on Dec 31, 2019
  • Net Profit
    -$2.12 M (USD)
    -323
    as on Dec 31, 2019
  • Investors
    SPI Group

    & 1 more

  • Employee Count
    66
  • Acquired by

Products & Services of Cellar Trends

Cellar Trends offers a comprehensive portfolio of products and services, including Beverages and Age Verification Services.

Beverages
Alcoholic Products

Beverages are produced and distributed with an emphasis on age verification for legal purposes

Age Verification Services
Compliance Services

Age verification services are provided to ensure adherence to drinking age regulations

Funding Insights of Cellar Trends

  • Total Rounds 1
  • Investors Count 1

All 1 funding rounds of Cellar Trends with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Oct 2017–Series A––
Valuation history

2 investors in total: 2 institutional.

Investors in Cellar Trends

Cellar Trends has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include SPI Group and Amber Beverage Group.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Food ingredients are processed by SPI Group in Luxembourg.
1997spi-group.comLuxembourg, Luxembourg
Produces, bottles, markets, and distributes spirits and beverages globally with over 1,400 brands.
2014amberbev.comLuxembourg, Luxembourg
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Investor details for Cellar Trends

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Cellar Trends

1 people are tracked at Cellar Trends (1 in leadership); the tracked headcount is 66.

NameRoleGroup
John Marriott
Founder & DirectorLeadership
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Complete people profiles for Cellar Trends

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Cellar Trends

3 dated milestones of Cellar Trends across 20 years, from founding to its latest funding, stage changes and deals.

  1. Founded Cellar Trends is founded.
  2. Funding First funding round.
  3. Exit Acquired by Amber Beverage Group.
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Frequently Asked Questions about Cellar Trends

Cellar Trends was founded in 1999 and raised its 1st funding round 18 years after it was founded.

Cellar Trends is headquartered in Swadlincote, United Kingdom.

Cellar Trends has 66 employees.

Annual revenue of Cellar Trends is $48M as on Dec 31, 2019.

Cellar Trends Limited was established in 1999 and is headquartered in Swadlincote, United Kingdom. Operations focus on the distribution of alcoholic beverages, including wines, sparkling wines, champagnes, beers, gins, rums, vodkas, whiskies, and cocktail mixes. Additional products such as absinthe, bitters, liqueurs, and vermouth are also supplied. The company serves the beverages sector by providing these items to various markets within the region.

Cellar Trends offers Beverages and Age Verification Services.

Cellar Trends has 2 investors. Key investors include SPI Group, and Amber Beverage Group.

Cellar Trends operates through Amber Beverage Uk Limited.

Yes. Cellar Trends was acquired by Amber Beverage Group in June 2019.

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