Cello

Munchen, Germany Founded: 2022 • Age: 4 yrs
SaaS based platform offering referral marketing solutions
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About Cello

Cello is a company based in Munchen (Germany) founded in 2022 by Robert Coletti and Stefan Bader.. Cello has raised $5.74 million across 2 funding rounds from investors including Tiny VC, HV Capital and Phil Chambers. Cello operates in a competitive market with competitors including Influitive, Broadly, Countable, POINT.ME and Ambassador, among others.

  • Headquarter Munchen, Germany
  • Founders Robert Coletti, Stefan Bader
  • Sectors
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $5.74 M (USD)

    in 2 rounds

  • Latest Funding Round
    $3.47 M (USD), Seed

    Jul 21, 2023

  • Investors
    Tiny VC

    & 8 more

  • Employee Count
    Employee Count
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People of Cello
Headcount 10-50
Employee Profiles 9
Employee Profiles
People
Philipp Neusser
Head of People
People
Stefan Bader
Chief Executive Officer
People
Nick Feltwell
Founding Account Executive
People
Robert Coletti
Chief Product Officer

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Funding Insights of Cello

Cello has successfully raised a total of $5.74M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $3.47 million completed in July 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $3.5M
  • First Round

    (22 Sep 2022)

  • Investors Count 9
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2023 Amount Seed - Cello Valuation HV Capital
Sep, 2022 Amount Seed - Cello Valuation Founders Fund , Byfounders
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Cello

Cello has secured backing from 9 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Tiny VC, HV Capital and Phil Chambers. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital funding is provided to digital company founders.
Founded Year Domain Location
Early-stage investments across multiple sectors are conducted by this firm.
Founded Year Domain Location
Venture capital investment in European business software companies, focusing on early-stage opportunities in London.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Cello

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Cello

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Cello Comparisons

Employees
+
Add Comparison
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Competitors of Cello

Cello operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Influitive, Broadly, Countable, POINT.ME and Ambassador, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Advocate marketing software is provided for B2B technology firms.
domain founded_year HQ Location
Referral Automation and Search Engine Optimization platform for SMBs
domain founded_year HQ Location
An audience engagement platform for brand management is provided.
domain founded_year HQ Location
Online platform to redeem airline and credit card rewards
domain founded_year HQ Location
Cloud-based referral and advocacy marketing platforms are provided for businesses.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Cello

Frequently Asked Questions about Cello

When was Cello founded?

Cello was founded in 2022.

Where is Cello located?

Cello is headquartered in Munchen, Germany. It is registered at Munchen, Bayern, Germany.

Who is the current CEO of Cello?

Stefan Bader is the current CEO of Cello. They have also founded this company.

Is Cello a funded company?

Cello is a funded company, having raised a total of $5.74M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.28M, raised on Sep 22, 2022.

What does Cello do?

SaaS based platform offering referral marketing solutions. The platform helps in implementing and managing peer to peer referral programs for SaaS products. It integrates with payment providers, offers management and performance tools, and supports localization. The platform allows SaaS product to be shared and discovered and sell and market products by rewarding users to share the product. Rewards can be timeboxed or capped with setting a limit per referral, users receive payouts directly to PayPal or Venmo accounts.

Who are the top competitors of Cello?

Cello's top competitors include Influitive, POINT.ME and Broadly.

Who are Cello's investors?

Cello has 9 investors. Key investors include Tiny VC, HV Capital, Phil Chambers, Julius Göllner, and Patrick Andrae.

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