About Cello
Cello is a publicly listed company based in Mumbai (India) founded in 1958. It operates as a kitchen appliances, thermoware, and plastic products are manufactured. Cello has raised $57.32 million across 2 funding rounds from investors including Tata Capital, ICICI Venture and Tata Capital Growth Fund. The company has 527 employees. Cello has completed 1 acquisition, including Pentech. Cello was last valued at $576.12 million in October 2022. Its chief executive is Karuna shanker Shukla. Its website celloworld.com draws about 182 thousand monthly visits. Its Indian entity Cello World Limited reported revenue of ₹2,181 Cr. Its focus areas include Consumer Goods, Household Durables, Kitchenware and Multi-Category.
Company details
Cello is identified as a brand focused on being a companion for life. Specific details about sectors, solutions, or activities are not provided in the available content. Further information regarding operations or offerings is not included on the website text.
- Headquarters Mumbai, India
- Employees 527
- Stage Minicorn
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website celloworld.com
- Social LinkedIn X
- Legal Name Cello World Limited
- Annual Revenue₹2,181 Cr
FY 2025 · +8% YoY
- Net Profit₹365 Cr
FY 2025 · 17% margin
- EBITDA₹555 Cr
FY 2025 · 25% margin
- Total Equity Funding$57.32M (USD)
in 2 rounds
- Latest Funding Round$88.29M (USD), Post-IPO
Jul 2024
- InvestorsTata Capital
& 6 more
- Employee Count527
- Investments & Acquisitions
Associated legal entities of Cello
Cello operates through Cello World Limited, a listed company (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Cello World Limited Listed CIN L25209DD2018PLC009865 | Active | 25 Jul 2018 | Daman, Daman and Diu | ₹2,181 Cr | 506 | 11 | View details |
Funding Insights of Cello
Cello has successfully raised a total of $57.32M across 2 strategic funding rounds. The most recent funding activity was a Post-IPO round of $88.29 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $57.32M
- Total Rounds 2
- Last Round Post-IPO — $88.29M
- First Round $57.32M
(Oct 2022)
- Investors Count 7
All 2 funding rounds of Cello with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2024 | $88.29M | Post-IPO | – | – | |
| Oct 2022 | $57.32M | Series C | $576.12M | ICICI Venture |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2022 | $576.12M | •••••••• |
Last known valuation $576.12M (Oct 2022). 7 investors in total: 7 institutional.
Investors in Cello
Cello has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Tata Capital, ICICI Venture and Tata Capital Growth Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Alternative asset management and investment services in India. | 1988 | iciciventure.com | Mumbai, India | |
Growth capital fund sponsored by the Tata group, focusing on investments and portfolio management. | 2022 | tatacapitalgrowthfund.com | Mumbai, India | |
Diversified non-banking financial services are provided by Tata Capital. | 2007 | tatacapital.com | Mumbai, India | |
- | – | gov.sg | - | |
- | – | mas.gov.sg | - | |
- | – | sbilife.co.in | - | |
- | – | adia.ae | - |
Investor details for Cello
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Board of directors of Cello World Limited (Cello)
Cello World Limited is the primary company behind Cello. The board of Cello World Limited currently have 9 directors; the longest-serving is Pankaj Ghisulal Rathod, appointed in 2018. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Pankaj Ghisulal Rathod DIN 00027572 | Managing Director | 25 Jul 2018 | 8 yrs 2 mo | Cello World Limited |
| Pradeep Ghisulal Rathod DIN 00027527 | Managing Director | 25 Jul 2018 | 8 yrs 2 mo | Cello World Limited |
| Gaurav Pradeep Rathod DIN 06800983 | Managing Director | 25 Jul 2018 | 8 yrs 2 mo | Cello World Limited |
| Gagandeep Singh Chhina DIN 07397540 | Nominee Director | 21 Oct 2022 | 3 yrs 11 mo | Cello World Limited |
| Sunipa Ghosh DIN 10259183 | Director | 29 Jul 2023 | 3 yrs 2 mo | Cello World Limited |
| Manali Nitin Kshirsagar DIN 10258361 | Director | 29 Jul 2023 | 3 yrs 2 mo | Cello World Limited |
| Pushapraj Singhvi DIN 00255738 | Director | 29 Jul 2023 | 3 yrs 2 mo | Cello World Limited |
| Arun Kumar Agan Singhal DIN 07516577 | Director | 29 Jul 2023 | 3 yrs 2 mo | Cello World Limited |
| Piyush Sohanrajji Chhajed DIN 02907098 | Director | 29 Jul 2023 | 3 yrs 2 mo | Cello World Limited |
People of Cello
26 people are tracked at Cello (9 in leadership, 17 in team); the tracked headcount is 527.
| Name | Role | Group |
|---|---|---|
| Managing Director | Leadership | |
Karuna shanker Shukla | CEO | Leadership |
| Managing Director | Leadership | |
Permendra Singh | Chief Business Officer | Leadership |
Suresh Sharma | Chief Financial Officer | Leadership |
Shambhu Singh Yadav | Vice President Operations | Leadership |
Rajesh Sharma | Chief Technology Officer | Leadership |
Ghanshyam Sharma | Head Commercial | Leadership |
Deepak P. | Sales Head - Glassware & Porcelain | Leadership |
Chandrabhushan Mishra | Senior Manager- Sales | Team |
Mayank Mehrotra | Area Sales Manager | Team |
Vimal Vora | Asst.manager Sales | Team |
Partha Sarathy | Zonal Sales Manager | Team |
Mukesh Jha | Assistant Regional Sales Manager | Team |
Sourav Sharma | Area Sales Manager | Team |
Sai Prakash Kesavachandra | Manager- Corporate Sales- Distributor Network- Cello World Pvt Ltd | Team |
Anand Chhangani | Account And Imports | Team |
Aditya Gautam | Manager Accounts | Team |
Pramila Limbad | Assistant Account Manager | Team |
Misraji Cello Cello | Sales Employee | Team |
6 more people are available in the full profile.
Complete people profiles for Cello
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IPO & Listings of Cello
Cello is a publicly listed company on the NSE with ticker symbol CELLO in India, operating in the Consumer durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date06 Nov 2023
- Listed onNSE: CELLO · BSE: 544012
- Listed entityCello World Limited
- Exchange sectorConsumer durables
- ISININE0LMW01024
- Share price₹373.40 (+1.56% on the day) · 2026-10-14
- Market capitalisation₹8,290 Cr
- Price to earnings26.4
- EPS (diluted, trailing year)₹14.16
- Dividend yield0.41%
- Volume (last session)1,242,778
Financials of Cello
Figures of Cello World Limited, the primary company behind Cello, for FY 2025. Revenue was ₹2,181 Cr (+8% year on year). Net profit was ₹365 Cr (17% margin). EBITDA was ₹555 Cr (25% margin). Revenue has grown at a compounded annual rate of +17% over three years and +32% over five years.
- ₹2,181 CrRevenue · FY 2025 · +8% YoY
- ₹365 CrNet profit · 17% margin
- ₹555 CrEBITDA · 25% margin
- ₹110 CrPaid-up capital
- 506Employees (provident fund records)
- +17%Revenue CAGR, 3 years
- +32%Revenue CAGR, 5 years
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | ₹2,317 Cr | ₹332 Cr | ₹473 Cr |
| 2024 | ₹2,130 Cr | ₹365 Cr | ₹511 Cr |
| 2023 | ₹1,993 Cr | ₹331 Cr | ₹509 Cr |
| 2022 | ₹1,791 Cr | ₹266 Cr | ₹427 Cr |
| 2021 | ₹1,354 Cr | ₹204 Cr | ₹331 Cr |
Balance sheet, profit and loss, cash flow and ratios of Cello World Limited are on its company page.
Detailed financial statements for Cello
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Cello
Cello has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Pentech.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Network management services are provided by Pentech in New Zealand. | pentech.co.nz | Wellington, New Zealand | 2007 | Mar 2022 | •••• |
Complete acquisition details for Cello
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Timeline of Cello
6 dated milestones of Cello across 66 years, from founding to its latest funding, stage changes and deals.
- Founded Cello is founded.
- Acquisition Acquires Pentech.
- Funding First funding round of $57.3M.
- Milestone Reaches Minicorn status.
- IPO Lists on the stock exchange (IPO).
- Funding Latest funding round, Post-IPO, of $88.3M.
Web traffic of Cello
The website of Cello (celloworld.com) receives about 181.6K visits a month.
- Monthly visits181.6K
▲ 7.4% vs previous month
Websites whose visitors overlap most with Cello. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| milton.in | 100% | – | #34,080 | View details | |
myborosil.com | myborosil.com | 99% | – | #35,192 | – |
| maharajawhiteline.com | 88% | 34.2K | #880,309 | View details | |
nutcaseshop.com | nutcaseshop.com | 87% | – | #172,762 | – |
| statmo.in | 82% | 49K | #668,003 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Cello
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Top companies in Home & Living Products
10 companies that operate in the same segment as Cello (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 527.28 M | – | – | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | – | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 523.3 M | USD 12.46 B | 13,500 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 325.12 M | – | 61 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 341.3 M | – | – | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Related news about Cello
Complete news archive for Cello
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Frequently Asked Questions about Cello
Cello was founded in 1958 and raised its 1st funding round 64 years after it was founded.
Cello is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Karuna shanker Shukla is the current CEO of Cello.
Cello is a funded company, having raised a total of $57.32M across 2 funding rounds to date. The company's 1st funding round was a Series C of $57.32M, raised on Oct 2022.
Cello has 527 employees.
The primary company behind Cello, Cello World Limited, reported revenue of ₹2,181 Cr for FY 2025, up 8% year on year.
Cello is identified as a brand focused on being a companion for life. Specific details about sectors, solutions, or activities are not provided in the available content. Further information regarding operations or offerings is not included on the website text.
Yes, Cello is publicly traded on NSE under the ticker symbol CELLO.
Cello has made 1 acquisition, including Pentech.
Cello has 7 investors. Key investors include Tata Capital, ICICI Venture, Tata Capital Growth Fund, Gov.sg, and Monetary Authority of Singapore.
The valuation of Cello is $576.12M as of Oct 2022.
Cello operates through Cello World Limited.